If you are one of the nearly 629,000 independent licensed electricians working in the U.S. today, you’re in high demand. Trained electricians are indispensable for professionally installing a home or business switch fixture, correctly wiring your security system, and ensuring that your electrical system will not catch on fire.
But your competition is growing, too. The job outlook for electricians is projected to grow at 14% between 2014-2024, according to the Bureau of Labor Statistics, much faster than average.
In order to set yourself apart from the competition and allow your customers to easily find you, it’s important to put together an optimized marketing plan. Start to list your services, training, and experience. You’ll want to stress that you have a good working knowledge of the relevant electric codes.
It’s been estimated that more than 90% of electricians do not understand basic electrical marketing concepts. Most electricians prefer to rely on more traditional forms of marketing: sponsoring a youth sports team, flyers, handing out business cards, attending trade shows, and giving away magnets and pens with your name on them. Other traditional tools, such as referrals, direct marketing with letters and postcards, TV, radio, and print ads, are part of the mix.
But our team of professionals at Wikimotive is ready to take you to the next level—digital marketing. We develop customized marketing plans designed to fit the needs of you and your electrician business to boost your online presence and bottom line. It all starts with your website design. You want to make it user friendly for your potential customers and easy to navigate. With our years of experience, we’ll design an impressive website that attracts new calls and works on all devices: desktop, tablet and mobile. Through local SEO and targeted pay per click (PPC) campaigns, we put you in the right local directories and search engines (like Google) for maximum online visibility and lead generation. Social media sites, such as Facebook, allow your potential customers to search for services in their area and share business referrals. We’ll help you expand visibility with Facebook campaigns that highlight your electrical services. We know what to write and how to optimize your Google Adwords and Facebook ads to attract the right kind of customer and to retain them.
We are recognized professional leaders in the business of professional electrician marketing. We can increase awareness of your niche industry and introduce you to new customers. Let us work with you to get your company on the first page of major search engines, such as Google, for relevant local and national keyword searches. While you take care of your customers, we keep current with new marketing techniques for licensed electrical contractors. We can optimize map listings to find your business through mobile and desktop searches. We can increase your customer engagement through email marketing. We’ll work with you to set up a special customer review site. Reviews can help you initiate new business and retain current business. We’ll make sure that your website becomes a powerful marketing and sales tool for your professional electrician business.
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