As the climate changes and weather patterns shift, the need for commercial pest protection services grows. Bed bugs are expanding their presence. Roof rats are proliferating beyond coastal regions. Invasive ant species are gaining ground in the U.S. In the past five years, the brown marmorated stink bug has exploded as a nuisance pest in the Eastern U.S. and begun to head westward. And new lighting design is actually attracting bugs into buildings and homes.
It’s a profitable time to be in the pest control industry. In one year, the professional pest control industry grew 4.7% from $7.466 billion in 2014 to $7.815 billion in total revenue in 2015. The pest control market is projected to reach a value of $22 billion by 2021 at a compound annual growth rate of 5.3% from 2016.
But how can you ensure that your privately-owned pest control business is reaping these same rewards? Do you have a marketing plan in place? What type of marketing do you do? If you are still using local Yellow Page ads or direct marketing coupons, you’re not targeting the swath of the population that needs your services. Are you marketing your business seasonally depending on which pests show up during different times of the year?
To have the most effective marketing plan, your business needs to have an internet presence. Most of the population researches business services, including pest control companies, online. If you want to grow your business, you should have a website. This gives potential customers a way to learn more about your services and get in touch with you. When consumers search for pest control, search engine optimization (SEO) techniques will ensure that your business comes out at the top of the list. When you combine this strategy with other marketing materials such as flyers, direct mail, and word of mouth referrals, it creates a recipe for success for your business.
When you need help putting together a digital marketing plan, turn to our team of professionals at Wikimotive. We develop customized pest control marketing plans designed to fit the needs of you and your business to win online that will boost your online presence and bottom line. We develop pest control advertising ideas for not only your pay per click (PPC) campaigns, but also for Facebook campaigns. We know what to write and how to optimize your Google Adwords and Facebook ads to attract the right kind of customer and to retain them.
We are recognized professional leaders in the business of pest control marketing. We can increase awareness of your niche industry and introduce you to new customers. Let us work with you to get your company on the first page of major search engines such as Google, Yahoo, and Bing for relevant local and national keyword searches. While you take care of your customers, we keep abreast of new marketing techniques for the pest control industry. We can optimize map listings to find your business through mobile and desktop searches. We can increase your customer engagement through email marketing. Our team can track and measure your social media analytics and provide your growth through monthly reports. We’ll make sure that your website becomes a powerful marketing and sales tool for your pest control business.
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