Now, perhaps more than any other era, small businesses are faced with a life-threatening challenge. Due to the increased use of the internet and the ability of consumers to immediately register their praise or displeasure with a particular business, a crippling remark can tarnish a professional reputation, sometimes hurting that hotel, restaurant, florist, hair salon, or dentist forever.
With the hundreds of review sites available to consumers, including TripAdvisor, Yelp, Facebook, and Google+, how can a small business owner keep abreast of these derogatory comments, reply to them, protect the business, and continue to keep it growing? As a small business owner with an online presence, your primary job is to run your company profitably on a day-to-day basis. It can be too time consuming or difficult to respond to these negative posts that are hurting your business. So, what can you do?
Contact the team at Wikimotive. When you need help with online reputation management (ORM) to improve or restore your business to good standing, turn to our team of professionals. Most small business owners have been slow to adopt a social media presence, let alone online reputation management. We’ll develop a customized ORM plan that will help you and your small business shine. We’ll check various websites for reviews of your business and respond to those reviews accordingly. It’s important to respond to both positive and negative reviews; you want your customers to know that you appreciate a positive appraisal. On the other hand, you have to show concern when they write a negative review. Our Wikimotive team has the experience to help when you receive a negative review by crafting a well-written, thoughtful response. An angry, strongly-worded reply to a negative review will only antagonize the reviewer and make other readers wonder who is right. Our team knows how to explain your side of the story. We can craft a response that is useful and appropriate. At Wikimotive, your reputation is our job.
Likewise, we can help you take a positive review and expand it into diverse promotional opportunities. Positive reviews, posted with the reviewer’s permission, can be published online as testimonials or even in your print advertising. We can use these positive remarks to increase awareness of your niche industry and introduce you to new customers. These refreshingly honest remarks can be used as content in your email marketing.
Wikimotive is the premier digital marketing service for all types of businesses and industries. In addition to offering ORM, we also help clients with website design, social media marketing, and search engine optimization. All of these digital services are designed to keep your company profitable and growing. While reputation management might be a new area to consider for your business, it is a key part of digital marketing for any small business. We’re here to keep you abreast of knowing what customers are saying about your business and providing the expertise to respond to those comments.
Ready to Start? Give Us a Call or Drop Us a Line