If you’ve been paying attention to modern advertising, you’re probably asking, “What’s social media marketing, and why is it so important?” Well, it’s a complex issue, but many experts agree that social media advertising is actually the future of advertising, outshining classics like print and television ads. We’ll give you a quick rundown below, but for the long answer to “What Is Social Media Marketing“ , check out our website and we’ll gladly walk you through it step by step.
Social Media Marketing is any marketing that’s done on social media (duh!) but more than that, it’s marketing that is done by interacting directly with potential customers without an intermediary.
The two best places to see social media marketing in action are Facebook and Twitter. For instance, check out any of the Small Business Marketing or Automotive Marketing that happens on these places. Small businesses, like restaurants, are able to allow customers to “check-in” at their place of business. When this happens, all of the customers friends see the link the the business right on their main page (newsfeed, etc)!
It’s even more invaluable for Automotive Dealers. Automotive dealerships can post interesting content and engage people who are local to the dealership, generating leads and goodwill organically! Once a dealership has someone returning to their page to view their content, they’re able to also expose them to deals and inventory, generating further sales.
Those are just a couple quick examples to give you an idea what Social Media Marketing is all about. To fully implement social media, like Facebook advertising or Twitter advertising, in your business plan, you’ll likely need some help. At Wikimotive, we specialize in marketing on social media, creating vibrant communities for our clients to sell to, and generating thousands of leads for a fraction of the cost of traditional advertising, all while building up community goodwill!