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Too Big to Fail

Is Facebook too big to fail? Is there any move they could make that would truly push away the user-base at this point? On one hand, every social network before it has failed, but on the other, no other social network has ever been as large or as integrated into our everyday life as Facebook. It’s become a must have for marketers, not just for the social aspect, but for SEO for small business as well.

Facebook has just released a new mobile presence called Facebook Home. If you haven’t heard of it, it’s for certain Android-compatible smartphones and it replaces the standard home, lock, and other screens with Facebook integrated feeds. Once you install home, you’ll be instantly and permanently connected with your social network from the second the phone turns on…at least that was the idea.

The reality is a little lacking, it turns out. On the Google Play store, the app is getting nearly universally panned. About 12,000 people have reviewed Facebook Home, and fully half of those users gave it a one-star review. The average review score is a lackluster 2 out of 5.

For all the bad reviews though, the downloads aren’t slowing. The app already has over 500,000 downloads, and the number is likely much higher than even that. That may not seem like a huge number, but remember that the app has a 2 star review average and is only available on an extremely limited amount of devices.

What this shows us is that when it comes to Facebook, the reviews simply don’t matter. Facebook is bigger than reviews, it transcends public opinion. Will it last forever? Of course not. Nothing is forever, but barring some kind of terrible dark secret being unveiled, it’s not going anywhere soon.

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