Trying to attract customers online can be difficult in the best of times. It’s frustrating when you’re trying your best, grinding away on social media, and you end up with only a handful of views. Meanwhile, that picture of a Corgi dressed like a lawyer your girlfriend posted has 100 likes and 50 shares. Don’t feel defeated. When it comes to online marketing, especially on social media, embrace the memes!
Marketing with memes can be extremely profitable; if you get in on a meme when it’s hot, you’re all but guaranteed a windfall of likes and shares. You have to be careful though. Internet memes go in and out of vogue faster than you can blink. One day planking is all the rage, the next it’s Tebowing, and even putting your cat’s face in a slice of bread was popular for a while there.
If your business hits one of these fads while they’re fashionable, you’ll instantly gain some cred amongst the young and hip. Hit it a week late, and you’ll still be funny to the mothers of the young and hip. But hit it two weeks late, and even nana thinks you’re trying too hard and moving too slow.
How do you stay on top of what’s relevant and funny? How do you know whats “in” and what’s gone stale? Well, the safest bet is to ask a 14-year-old. Maybe you have a son or a niece or something. If you don’t have access to a 14-year-old, we DON’T recommend you search for one online. That way lies madness (and jail time).
So what DO you do?
Hangout where the memes live. Immerse yourself in the fragrant, cat-filled stew that is internet culture.
The best places to start for the uninitiated are the big two, Facebook and Twitter. You should already have plenty of fans and followers (check our earlier posts if you don’t) so take advantage of those pages. Too often businesses treat social media like they would a TV or print ad, but unlike traditional advertising, social media is a two-way street. Go through the pages of your fans and see what they’re posting about, see what they’re laughing about, and get in on the joke!
As far as internet culture at large goes, there are plenty of places to check out. Our favorites are reddit.com and stumbleupon.com. For some background into memes check out knowyourmeme.com and the now infamous http://icanhascheezburger.com/. There are literally hundreds, if not thousands, of popular pages dedicated solely to the creation and celebration of memes. Once you find one that seems to resonate with your demographic, hit a site like http://www.quickmeme.com/make/ and produce your own!
And if all else fails, you could do worse than slapping your logo on a LOLcat.
Want a free one panel meme custom built for your social media pages? Email us here!
Interested in learning a little more about advertising on social media and memes? Not interested at all and want someone to just handle it for you? Consult with the experts at Wikimotive