In today’s world of real-time engagement and public visibility, no digital marketing services would be complete without comprehensive reputation management.
This is just as relevant to Home Energy services as it is with any industry. In fact, it may prove even more relevant considering that alternative energy services (such as Solar) are perceived as an investment, as opposed to a necessity. Furthermore, it remains an investment which some consumers weigh heavily before deciding upon. As such, a positive online presence (or lack thereof) will inevitably play a major role in their decision.
With that in mind, ask yourself: what is your reputation worth to you? More importantly, will the things that are said about you online strengthen or damage that reputation?
Whether posting on review platforms such as Yelp! or on personal social media accounts, publicly-viewed comments left by (both) satisfied and dissatisfied customers can inform potential customers as to whether or not they want to do business with you. After all, an online dialog is the new ‘word of mouth’.
Considering that over 90% of consumers read online reviews before visiting a business and that online reviews impact over two-thirds of purchasing decisions, is that a chance you want to take?
One negative article on the first page of search results could jeopardize up to 22% of potential revenue. Two negatives could increase that risk to 44%. Three negatives drive that exposure up to 59.25%, while four or more negative results could put you in jeopardy of losing up to 70% of potential revenue.
Negative elements in your company’s online presence can also impact your hiring, and increase the cost associated with those hires by up to 10%.
Wikimotive’s Reputation Management services help you to ensure a positive online presence, impacting the decisions of potential customers, while strengthening your relationship with current ones and building the strongest and most reliable team possible. How’s that for a return on your investment?
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