Just as sustainable energies continue to evolve the way that we power the world around us, video marketing has evolved the manner in which we communicate. We have become a visual society, digesting up to 72 hours of video that are uploaded to YouTube every 60 seconds.
With this in mind, nearly 90% of online marketers utilize video content to ensure that their message remains both relevant and easily retained.
Consider the value of video content in communicating the benefits of sustainable energies to potential customers. Whether discussing the science behind solar, lease options, government subsidies, the installation process, relationship to the grid or long-term savings, there is a lot of information to take in.
Did you know that people will retain up to 95% of any message when viewed in a video, as opposed to reading it in text form? Considering the complexity of energy’s value proposition, it’s difficult to rationalize any reason not to incorporate video production into solar client recruitment and onboarding.
At Wikimotive, we specialize in making the most of our clients’ web presence. With an eye to tomorrow’s trends, we use today’s technology to ensure that their digital marketing initiatives are as effective as possible. Video production is a key component in this process. If you’re not currently employing video content to educate customers on the importance of sustainable energy alternatives, you may be leaving them halfway in the dark.
Ready to Start? Give Us a Call or Drop Us a Line