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Higher Education

With more than four thousand institutions in the U.S. attracting more than 17 million students, the college and university marketplace has never been more competitive. These higher education institutions are eagerly competing to land students through a variety of methods: print advertising, alumni outreach, and in-person campus visits.

One of the best ways to attract students is through social media channels. What better way to capture their attention than through a media that they’ve grown up with and use on a daily basis? These savvy millennials and Gen Z students are technologically adept at sifting through news and information about a variety of topics. But does your higher education business have an effective digital marketing plan?

Social Media

That’s where Wikimotive comes in. When you need help putting together a digital marketing plan for social media, turn to our team of professionals. Most higher education administrators have been trying to expand their social media presence and continue to educate themselves on new tactics. But it’s a fast moving target. Our Wikimotive team will develop a customized digital marketing plan that will let your college or university shine. We’ll speak the language of these rising high school juniors and seniors and focus on what makes your institution unique.

Search Engine Optimization

We’ll help you build an online marketing plan using search engine optimization (SEO), creating relevant content on your courses, professors, student body, and extracurricular activities. We know what to write and how to optimize your Google Adwords and Facebook ads to recruit and retain the right kind of students.

Reputation Management

There’s nothing worse than receiving a blow against your college or university’s reputation. Usually it is an unforeseen event that puts your institution in the news in a negative light. Helping to alleviate or eliminate that poor reputation is what Wikimotive’s team does best. We can help repair your reputation so that academics and students will continue to be drawn to your halls of learning. We’ll make sure that positive news is being received by your alumni base. And we’ll ensure that your social media platform is being employed to quickly communicate with students and officials during a time of crisis.

Website Design

Like you, we are recognized professional leaders in the business of higher education marketing. We can increase awareness of your college or university on a year-round basis and showcase your curriculum, faculty, and culture through your most important portal: your website. While you oversee the important goal of leading the institution, we ensure that your pioneering achievements and unique campus activities are promoted to a new student body generation. We can optimize campus map listings for students who need to find a particular service or building through mobile and desktop searches. We’ll make sure that your website becomes a powerful marketing and enrollment tool for your college or university. No matter what size of student population you have, we’ll ensure that your campus is highlighted to new students who want to visit and enroll.

Digital Marketing

Unlock your institute’s online potential

Search Engine Optimization

There’s nothing worse than receiving a blow against your college or university’s reputation. Usually it is an unforeseen event that puts your institution in the news in a negative light. Helping to alleviate or eliminate that poor reputation is what Wikimotive’s team does best. We can help repair your reputation so that academics and students will continue to be drawn to your halls of learning. We’ll make sure that positive news is being received by your alumni base. And we’ll ensure that your social media platform is being employed to quickly communicate with students and officials during a time of crisis.

The higher education industry is now more competitive than ever, and institutions should seek every advantage available. It’s estimated that there are now more than 40,000 search inquiries every second, and this stat only emphasizes how important it is to optimize your search engine standing.

Fortunately, Wikimotive is here to help. Our expert team of SEO specialists will work with you to devise the perfect game plan. Along the way, we’ll account for all of your requests while still executing our proven strategies. At the end of the day, you’ll end up finding yourself with that leg up on the competition.

Start Seeing Results Today

Wikimotive is focused on getting your higher education institute to the top of all applicable search results. To do so, we’ll capitalize on the relevant search keywords and terms, assuring that your business pops up when consumers seek similar services in your area. We’ll also produce high-quality and enjoyable content, so our products can inform, while also steer prospective clients to your website.

Reputation Management

Assuring all online reviews are accurate

Managing Your Institute’s Online Reputation

It’s estimated that 75-percent of incoming freshmen relied on online reviews to help make a decision on their choice of college. Prospective students are consuming these testimonials at an unprecedented rate, and that’s a big reason why you should be assured that your institution’s applicable reviews are accurate.

Of course, there’s no way that you could reasonably monitor all of these reviews while also executing your daily obligations. Therefore, it’s in your best interest to rely on Wikimotive to guarantee that your online reputation is up to par. We’ll confirm that all reviews are accurate, and we’ll also boost those testimonials that shed your business in a positive light.

How Important is Online Reputation?

91-percent of consumers are using online reviews to form an opinion on a business. Therefore, it’s of the utmost importance that your applicable reviews are top notch.

How important is it to manage your online reputation?

  • 60-percent of consumers said negative reviews scared them away from a business
  • 87-percent of consumers used reviews to “comparison shop”
  • 82-percent of consumers read these reviews because they’re ready to commit to a product or service

Video Production

A question: would you rather build success upon a platform 90% likely to achieve the desired results or one that is only 10% likely to succeed?

90% of information that is transmitted to the brain is visual in nature. Considering that the brain is estimated to process visuals 60,000 times faster than text, educators in all forms are embracing the power of video production and its clear impact on learning. In fact, studies show that one minute of online video can have the same impact as 1.8 million words, whether written or spoken.

Improving transfer of knowledge, retention, and engagement, integration of video should be a primary focus of any institute of higher education. Incorporating visual and verbal elements as well as motion, video can prove far more engaging across diverse learning styles. For this reason, it is proven as having a positive effect on school readiness, cumulative performance, and overall development. In addition, the versatility of today’s video technologies allows for improved collaborative abilities and workforce preparation that can greatly benefit students in their professional existence.

Expanding an educator’s reach exponentially, the wide-scale availability of video content has reshaped our ability to teach on a global scale and to learn in a more personalized manner. Supporting the continual evolution of virtual education and remote learning, the proof of its success lies in any of the hundreds of millions of educational and instructional videos being utilized at any given time.

Because today’s world is hand-held. On-demand and often live-streamed, our minds are evolving to demand immediacy in everything. For this reason, the most accessible answer is often mistaken for the best answer. As we move into the third decade of this century, educators must build a forward-thinking plan that embraces this mentality, integrating video technology into their curricula. A willingness to do so is the only way for our valued educators to ensure that their students do, in fact, receive the best answer.

Wikimotive provides a wealth of digital services built to yield superior results that utilize today’s technology to set our clients apart from their competitors. As applicable to Higher Education as it is the marketing of any industry, our Video Production services can empower educators to be as effective as possible in the shaping of minds…our most valuable product.

Website Design

Welcome your visitors with a user-friendly site

Top-Notch Website Design

One of the first opportunities to impress prospective students is via your website. If this site isn’t intuitive and user-friendly, it’s likely that the visitor will quickly exit before searching for alternative institutions. These web pages will inform potential applicants of all that your institution has to offer, and will hopefully guide these students to commit to your business.

By opting for one of Wikimotive’s unmatched websites, you can be assured that these visitors will actually stay on your site and learn of everything you have to offer. Our expert team of designers will produce a site that’s easy to use, and our SEO techniques will boost these sites to the top of any relevant search engine results.

Improved Design Leads to Clients

People shouldn’t judge a book by its cover. However, when they’re making such a crucial life decision as higher education, you be confident that these individuals will account for everything that you have to offer, including your website. Wikimotive will design an intuitive, responsive website that will have visitors spending quality time in consideration of your services. While it might not be the deciding factor in their ultimate choice between institutions, a user-friendly website certainly helps.