Over the past five years, the carpet cleaning industry has increased its revenue across the U.S. as more homes have been built and sold. The industry encompasses more than 38,384 businesses with nearly 70,000 people. In 2015, the industry generated $51 billion in revenue, making it one of the most profitable industries since the 2008 recession. Experts predict that the cleaning industry as a whole will grow at a 4.3% rate between 2016 and 2020, almost twice as fast as it’s been growing in years past.
The majority of its business—carpet cleaning—is typically performed every one to two years for residential and commercial clients. Not only do these businesses clean rugs, but they also offer additional services, such as the cleaning of carpets and upholstery as well as dyeing used rugs, damage restoration services, ventilation duct cleaning, tile and grout cleaning, wall cleaning, spot removers, ceiling cleaning, plant cleaning, window cleaning, and anti-static treatments.
Most of the industry is made up of small mom-and-pop businesses or franchise operators that rely on word-of-mouth to advertise their services in their community. On a yearly average, these homeowners install more than 10 billion sq.ft. of carpet, accounting for nearly 51% of the total flooring market in the U.S.
But as disposable income continues to rise and consumers set some of that money aside to keep their carpets cleaned, the industry needs to adopt new marketing techniques to reach a broader population and increase their sales. To advertise these services especially to millennials, carpet-cleaning businesses need to include digital advertising to their ad spending.
How can you better engage customers to learn more about your business and your expertise? In the past, word-of-mouth and referrals worked just fine along with Yellow Pages advertisements and Penny Saver marketing. Today, you’ll need to embrace new digital advertising. Most consumers use the internet to search for business services in their community. You’ll need a dynamic website creatively built with video and graphics to differentiate your business from your competitors.
Here at Wikimotive, our team of professionals are recognized leaders in the business of carpet cleaning marketing. We can increase awareness of your niche industry and introduce you to new customers. We’ll work with you to help create a modern website for your business and establish your business on social media where you’ll stay engaged with your customers. Your website will reflect your firm’s integrity, professionalism, and reliability. We’ll ensure that your website is committed to SEO best practices and is listed at the top of a search engine. If your carpet cleaning business is hurt or faces a setback, we’ll work with you to repair your reputation. Our team will help you to design a professional company logo and slogan. We’ll develop interesting content for your website that will explain the type of cleaning that you do, how it is done, and what type of outcome to expect.
Our goal is to help you reach your target consumer. We understand that digital advertising is a fast-moving industry with new techniques and technology to use. We’re here to help you determine the best path to market your carpet-cleaning product. With our knowledgeable staff, our aim is to distinguish your brand from the competition. We are ready to customize your carpet cleaning marketing and drive your social media and digital advertising to a larger base of targeted consumers.
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