No matter what part of the country you reside, everyone enjoys a nice lawn. Older adults, middle aged, and even millennials want to spend time in a well-maintained yard. Nearly three-fourths of Americans feel that a professional landscaping or lawn care service would help them toward this goal. And, according to a recent report in July 2016, homeowners are taking advantage of this service with statistics showing that the landscape services industry has annual revenues of $78 billion, annual growth of 3.9%, employs 969,257 people, and represents 474,237 businesses.
Landscape businesses service a majority of single family residences (65%) and 23% of commercial/industrial businesses but offer a myriad of services such as maintenance (42%), design/build (19%), lawn care (13%), 6% tree care, 6% snow removal, and 6% irrigation. The fastest growing services were maintenance and design/build. According to the Lawn and Landscape survey, the average company employs 15 people year-round, has $1 million in revenues and has a net profit of 10%.
In order to set yourself apart from the competition and allow your customers to easily find you, it’s important to put together a multi-pronged marketing plan that stresses your craftsmanship, creativity, and reputation. The most important piece of this plan is a well designed website. Here you can include photos of your landscape designs. It’s important to include your business history. You’ll want to stress your education, experience, and any awards you’ve received. One landscape business advertised that it won the Long Island Nursery and Landscape Association Award for Best in Landscape Design and Build. Ensure that the website is divided into categories, such as landscape, masonry, waterscapes, outdoor lighting, or irrigation. Ask your current customers for reviews of your work. If it’s possible, create a video of you and your team introducing themselves and explaining their specialty area.
Our knowledgeable staff at Wikimotive can help you create a stunning, informative website that will bring new customers to your business. We’ll ensure that your website reflects the quality of your work. We’ll design an impressive website for your landscaping business that will work on all devices: desktop, tablet, and mobile.
Our team will work to make your site search engine friendly. Through local SEO and targeted PPC (pay per click) marketing campaigns, we put you in the right local directories and search engines like Google for maximum online visibility and lead generation.
With our expertise, we’ll establish your landscaping business with its own Facebook page that will allow current customers to leave reviews and comments as well as photos of your work. Here at Wikimotive, we become your partners in creating a viable digital marketing plan that will reach specific households in your vicinity.
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