Pharmaceutical

Digital Marketing For Your Pharmaceutical Business

Just like the healthcare industry, the realm of pharmaceutical sales is a strong, but often uncertain one. As a pharmaceutical professional, you need to be aware of changes in your industry, along with the pitfalls that threaten any business or individual endeavor. Susceptible to political shifts, legislative controls, the success of experimental treatments, and the popularity of trending medications, there is so much flux in this dynamic field, and the last thing a brand-new or barely-hanging-on pharmaceutical firm needs to worry about is marketing.

But, the fact is, that strategic, bull’s-eye targeted pharmaceutical marketing means the difference between you and all those other guys out there. You know? The ones who are just barely hanging onto a sale. Right now, the players in this crowded, but endlessly scrutinized field all look the same. So, how do you set yourself apart from these competitors, no matter how weak they may be? Don’t forget most of you are attempting to compete in the shadow of industry giants who can call the game on your best efforts at any time. If, that is, they even realize you’re on the field in the first place. Trust us, they don’t. But that’s where we come in…

David Oglivy, the father of modern advertising, famously said, “If you ever find a man who is better than you are - hire him.” No doubt you have the pulse on pharmaceutical progress, but at Wikimotive, the professionals on our team know pharmaceutical marketing. Not only do we know it, but we are committed to SEO best practices, fresh content creation, and round-the-clock reputation management for your unique business. Focus on what you’re good at, and let us handle the rest. Our pharmaceutical marketing prowess will edge out your competitors and strengthen your professional name. You’ve worked hard to establish it, now it’s time to protect it.

Approach home plate backed by a team of heavy hitters, who are ready to customize your pharmaceutical marketing and rocket your business right out of the park.
Nowadays, pharmaceutical businesses can’t solely rely on traditional marketing techniques. If they actually want to reach the widest range of customers, they need to switch their focus to digital marketing. 63% of businesses say their biggest marketing issue revolves around their inability to generate leads, but this won’t be a concern if you opt for Wikimotive.

Nearly two out of every three consumers seeking a particular service search for applicable businesses online. Wikimotive’s in-house team of experts represent years of experience serving a number of different industries, including pharmaceutical companies. Thanks to our array of services, these customers will be directed to your business when they’re in the market for all things pharmaceutical. Services include:

  • Social Media
  • SEO Optimization
  • Content Creation
  • Website Design
  • Reputation Management
  • Social Media

Let’s Start Recognizing Your Online Standing

Regardless of what service(s) you opt for, Wikimotive is here to maximize your pharmaceutical company’s digital marketing potential.

Just like the healthcare industry, the realm of pharmaceutical sales is a strong, but often uncertain one. As a pharmaceutical professional, you need to be aware of changes in your industry, along with the pitfalls that threaten any business or individual endeavor. Susceptible to political shifts, legislative controls, the success of experimental treatments, and the popularity of trending medications, there is so much flux in this dynamic field, and the last thing a brand-new or barely-hanging-on pharmaceutical firm needs to worry about is marketing.

But, the fact is, that strategic, bull’s-eye targeted pharmaceutical marketing means the difference between you and all those other guys out there. You know? The ones who are just barely hanging onto a sale. Right now, the players in this crowded, but endlessly scrutinized field all look the same. So, how do you set yourself apart from these competitors, no matter how weak they may be? Don’t forget most of you are attempting to compete in the shadow of industry giants who can call the game on your best efforts at any time. If, that is, they even realize you’re on the field in the first place. Trust us, they don’t. But that’s where we come in…

David Oglivy, the father of modern advertising, famously said, “If you ever find a man who is better than you are - hire him.” No doubt you have the pulse on pharmaceutical progress, but at Wikimotive, the professionals on our team know pharmaceutical marketing. Not only do we know it, but we are committed to SEO best practices, fresh content creation, and round-the-clock reputation management for your unique business. Focus on what you’re good at, and let us handle the rest. Our pharmaceutical marketing prowess will edge out your competitors and strengthen your professional name. You’ve worked hard to establish it, now it’s time to protect it.

Approach home plate backed by a team of heavy hitters, who are ready to customize your pharmaceutical marketing and rocket your business right out of the park.

VIDEO PRODUCTION FOR PHARMACEUTICAL

“One of the biggest challenges to medicine is the incorporation of information technology in our practices.”

- Samuel Wilson

One of the biggest challenges to medicine

As traditional methods used by pharmaceutical representatives continue to grow more costly, the changing landscape of the marketplace challenge their effectiveness. Increasing organizational restrictions within hospitals and practices can limit face-to-face time between reps and physicians. The physician’s limited availability amidst appointments and procedures only widens the disconnect.

While direct-to-consumer marketing is effective in promoting new product initiatives, the physician’s role can not be overlooked. At Wikimotive, we understand the power of Video Production in digital marketing, and the value it could present to the Pharmaceutical Industry.

Incorporating Information & Technology

On average, physicians spend approximately 180 minutes a week viewing video content in order to remain informed. Doing so provides them the flexibility to view with less distraction, at a time of their choosing.

The impact of video is proven. After viewing a video, 65% of decision-makers visit the marketer’s website and 39% contact the vendor. In the absence of traditional interaction, video could serve to bridge the gap.

Wikimotive Rx

While it may be a departure from the traditional method of creating and maintaining relationships, Video Production - as part of a digital marketing program - could prove the best link between a new generation of pharmaceutical representatives and physicians.

Call Wikimotive today to learn more about our video production services.

Website Design

While the pharmaceutical industry has been growing around the world and introducing new effective medicine, it has not spent as much time promoting itself with online marketing. Why the delay? For the most part, it is due to stringent regulations that have made pharmaceutical firms skittish about entering the digital world or not being able to find a knowledgeable partner.

But one of the most important key components to a pharmaceutical firm’s promotion is its website. This portal is the entry into what type of drugs the company is developing, who they help, and what they want to achieve. Without a thoughtful, well-devised website, a pharmaceutical firm is not reaching its potential clients—both doctors and patients.

To remain competitive in this industry, your pharmaceutical firm is going to need a web presence to boost your client base, attract new hires, and display your trustworthiness and validity. A website needs to be designed for ease of use, feature excellent copywriting, showcasing your firm’s innovation, and provide engaging content and testimonials about your products and services that highlight its usefulness to a targeted base. It needs to resonate with a specific voice to the medical field, as well as consumers. Plus, it needs to adhere to regulatory constrictions.

If you’re searching for a team that can develop and design a compelling website for your pharmaceutical business, Wikimotive is it. Our team of medical web professionals will creatively build a website tailored to your specific audience. We’ll develop a customized website that will promote your unique expertise, demonstrate that you are on the forefront of your particular field, highlight your research and development team, as well as the progress you have made in a certain medical field, and tell stories about those patients your medicine has helped. We’ll ensure that you dominate Google with effective search engine optimization. We’ll grab the attention of your consumers with banner advertising. We’ll continue to work with you and provide expert support as you launch new products and evolve your business.

Reputation Management

While the pharmaceutical industry has been praised for introducing new drugs that save and prolong lives, it has also come under condemnation for drugs that do the opposite. Product recalls, low inventory, and price hikes have led the public to dispute a pharmaceutical firm’s original vision of advancing human health. Corruption, collusion, and other unethical marketing practices by pharmaceutical firms have lowered public trust.

Over time, these developments have exacted a negative impact on the pharmaceutical industry. Negative press about your pharmaceutical company or a newly-launched medicine can spread like wildfire online. Whether you are a large or small pharmaceutical firm, there’s always the chance that one of your products has a debilitating effect on consumers. How can you protect your business, your hard-working research and development team, and employee base?

Reputation management:

That’s where Wikimotive comes in. When you need help with online reputation management (ORM) to improve or restore your business’s good standing, turn to our team of professionals who are specifically trained to meet the needs of the pharmaceutical industry. Our goal is to restore public trust in your pharmaceutical firm to continue to attract the finest minds in the medical research and development field, continue to encourage patients to participate in your clinical trials, and ensure that you’re obtaining premium prices for truly innovative products.

Social:

Likewise, we can help you take a positive story about one of your products and expand it into diverse promotional opportunities. Positive results for a new medicine can be published online as testimonials or even in your social marketing. We’ll help you maximize positive content on the launch of a new medicine or promising trial results. We can use these positive human stories to increase awareness of your drug portfolio and introduce your products to new customers. These refreshingly honest remarks can be used as content in your email marketing.

SEO:

When customers are trying to learn more about a medicine or pharmaceutical firm, they turn to the web to locate that information. We can help get the information they need right in front of them. We’ll ensure that your brand’s response is given a prominent position and continues to be updated until the challenge has been overcome.

Website Design:

When your reputation has taken a hit, the first place a consumer may look for additional information is your website. Here at Wikimotive can work to develop a positive, reputable website design. We’ll quickly adopt your website and social media presence to challenge or reply to these threats. We’ll help you to take a pro-active approach on your website that will put a positive spin on your pharmaceutical business. We’ll be on hand to quickly respond to fast-breaking stories on your pharmaceutical products and we’ll continue to be by your side over the weeks and months that you need to repair your reputation. We’ll work with your executive team to post serious and reputable replies online. It’s important that you respond quickly, honestly, and accurately to the news. Our team knows how to explain your side of the story. We can craft a reputable response on your website that is useful and appropriate. At Wikimotive, your reputation is our job.