AAAS2021 Recap with Tim Martell

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Posted on by Jason Cook
Categories: Automotive marketing Tagged: , , , , , , , , ,

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) staked its claim to the coastal shores of Palm Beach, FL while occupying the lush, breathtaking grounds of the iconic Eau Resort & Spa.

For three days, the former Ritz-Carlton site played host to some of the most influential thought-leaders, forward-thinking dealers, and innovative vendors in the industry. Sponsored by Brian Pasch Enterprises and the team at PCG Digital, #AAAS2021 truly was “the place to be ” for anyone interested in obtaining the latest automotive marketing strategies for 2022 and beyond; and among the most authoritative voices in the space was Wikimotive CEO & Founder, Timothy Martell.

Commonly referred to as the “SEO Animal”, Tim Martell’s prolific career boasts credentials as a 2nd-generation car guy, a 22-year automotive retail veteran, an early adopter of digital marketing, and a champion of SEO, Facebook marketing, reputation management long before
those terms had even been coined.

During his tenure in retail, Martell realized that the overwhelming majority of digital services being offered to dealers lacked any sort of accountability or measurable results; and it was that revelation which gave birth to his personal obsession with the only metric that truly matters – DISC (Did It Sell a Car).

For more than a decade, that obsession has provided the foundation for Wikimotive – a business which now counts among its clients some of the most successful dealerships in the country. It also inspired the creation of two other successful firms: ThinkBetter, a consulting firm which specializes in vendor accountability and data analysis, and Wikid Media, a digital production company specializing in multimedia content creation.

With the trifecta of firms under his belt handling all aspects of digital marketing, Martell has set his eyes to the future, questioning the current state of Search by asking, “Why are there still TWO different types: Organic Search (SEO) and Paid Search (SEM)? Shouldn’t there just be ONE SEARCH?”

Between the reveal of his ONE SEARCH vision, and the screening of his acclaimed SEARCH WARS keynote, there was no shortage of conversations built around Tim Martell during #AAAS2021. So, with the Wikid Media team on-hand, and the opportunity presenting itself, it was a no-brainer to score some one-on-one time with the SEO Monster himself to discuss the outstanding summit and the elements which resonated with him the most.

You can hear what Tim had to say by watching the video above!