Category: Martell’s Perspective

Website Providers are Destroying Dealerships and No One Seems to Care

Dealers, there’s something fishy going on with the major automotive website providers. Problems that affect search results are popping up left and right, but no one is willing to accept responsibility and fix the issues. Instead, there’s a brick wall of “Aw shucks, that’s the way things are. Guess you’ll have to deal with it.” And I know what you’re […]

Automotive Marketing Bootcamp: A Polarizing Event

Automotive Marketing Bootcamp: A Polarizing Event

Controversy is GOOD! There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and they are talking about dealer education!