Category: Martell’s Perspective

Website Providers are Destroying Dealerships and No One Seems to Care

Dealers, there’s something fishy going on with the major automotive website providers. Problems that affect search results are popping up left and right, but no one is willing to accept responsibility and fix the issues. Instead, there’s a brick wall of “Aw shucks, that’s the way things are. Guess you’ll have to deal with it.” And I know what you’re […]

TRUE Customer Service – The Lost Metric

TRUE Customer Service – The Lost Metric

Caring: The Lost Art Recently, I had a BAD experience with my long time vendor partner: TK Carsites while launching several new web sites for one of my clients: Jeff Batta owner of Marlboro Nissan and now the proud owner of a brand new open point: Milford Nissan. Those of you who know me know that it is no secret […]

The Next Social NEED REVEALED

The Next Social NEED REVEALED

Opportunities Begin with Problems When considering from where the next big media spike will occur one simply needs to look for a big glaring problem. For it is where problems are created that new opportunities emerge. It seems clear to me now that it is the growing paradox of social networking that will spawn the next genius multi-$ billion giant. […]

Automotive Marketing Bootcamp: A Polarizing Event

Automotive Marketing Bootcamp: A Polarizing Event

Controversy is GOOD! There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and they are talking about dealer education!

Remembering 9-11

Nine years ago on this day, America was attacked by islamic extremists. As someone who has been given so much by this great country and benefited by the wonderful freedom’s we enjoy, I wanted to take a moment to remember all those who sacrificed for that greatness and our freedom. I work in the world of online marketing and social […]