Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Are you monitoring where your traffic comes from? There are plenty of tools to take care of that for you, and if you’re having any success, it’s safe to say that you or someone in your organization is keeping track of it. What are you doing with that data though? It’s not enough to simply observe and report. To reach […]
We have covered how important landing pages are time and time again. If you’re involved in any sort of website marketing, you know the power of landing pages, and how simple tweaks can make the different between conversion and abandonment. These same landing page techniques can also be applied to your online store to prevent people from abandoning not just […]
We do a lot of writing here at Wikimotive, and if you’re doing your digital marketing job correctly, so do you. Content generation is THE SEO technique of choice in 2013, and all signs point to quality content being the most important metric moving forward as well. This means writing. Lots of writing. For all that writing to realize its […]
We all know that Google has a pretty complicated algorithm they use to evaluate websites, so any insight we can gain into their proces is a huge boon. Even some SEO experts don’t know all the little ins and outs of Google’s thought process. For instance, did you know that you can be penalized based on WHOIS content? Were you […]
The culture of content has only gained more momentum in 2013. The vast majority of people lead plugged-in lives, constantly absorbing news and entertainment and advertisements in near equal measure. This is great for your brand, but only if you understand HOW people are absorbing content. Brazen, ugly ads that inconvenience may put you top of mind, but they are […]
Last week, we released a new eBook called “10 Toxic SEO Techniques.” It was one of the more ambitious projects we’ve taken on and we’re immensely proud of the results. In fact, we’re so proud that we decided to cut the whole thing up and broadcast it out to the world in a brave new format. It’s not quite an […]
We’ve established time and time again that SEO is constantly shifting, but some industries have it harder than others. One of the more complicated kinds of sites to optimize is the ecommerce site. This is because Google would love to be the only true affiliate marketer on the web. Also, Amazon is so ubiquitous that every other ecommerce site on […]
We spend a lot of time trying to figure out how people behave when they use search engines. As digital marketers, it’s literally our job. Are they always clicking the top result? Are they ignoring advertisements entirely? Does ANYBODY ever go check the second page? These are burning questions that require answers, especially if your small business search engine optimization is going […]
When people start shopping around for different SEO quotes, what’s the first thing they notice? It’s always the discrepancy of the cost. It’s not uncommon for one company to quote in the high thousands while another is in the hundreds. The important thing that every consumer should understand is that, much like anything else, be it a service or a […]
Have you ever heard of PageRank? If you’re involved in any kind of SEO, you’re definitely familiar with the term. For the uninitiated, PageRank is a 0-10 score that Google assignes to webpages based on different weighted elements that indicate quality and relative importance. Search engine optimization specialists always take PageRank into account when planning strategies for their businesses, and you […]
In todays marketing world, you’re seeing less and less sites being built from scratch. There are so many canned-sites (bad) and Content Management Systems (good) that there just isn’t a big demand for it. This isn’t to say web development is dead. There is still a HUGE need for people who can create and customize the back-end of things and […]
When you’re performing your affordable search engine optimization for the first time, it’s easy to get ahead of yourself. Many people want to jump right into the fun parts like creating content and sharing on social media. When you’re first starting though, there is a crucial step that no company big or small can afford to skip: Keyword research.
People are dubbing 2013 the year of SEO for the Business consumer! What do they mean by this? It’s what we’ve been saying all along, it’s about quality content. Some SEO companies look at search engines like google as the enemy, that’s simply a ridiculous position to take. Sure, they make life harder for us digital marketers, but they are simple trying […]