Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats? What about long forgotten ancients, stirring from their slumber and rising from the sea to reclaim their throne? In the world of social media this may be happening right now.
What about Myspace?
Well, it turns out sexy isn’t the only thing Justin Timberlake is bringing back.
That’s right; Justin Timberlake and the Specific Media Group are finally putting their new plans for Myspace into motion. The duo purchased the flagging social network for about $35 million dollars, waving the old guard bye bye bye.
How do they plan on competing with modern juggernauts like Facebook and Twitter? Well, for starters they have adopted a truly genius registration system (adopted, not invented, this I promise you.) Basically, they’re going to let users register on Myspace using their accounts from other social networks. This does two things exceptionally well. First, it lets users test the waters without going through some pain in the butt, everything I own, form submission, which will make people more willing to give it a shot. Secondly, the account info from the other social networks will be automatically imported to Myspace; this will likely include friends lists, enabling a relatively painless conversion to a new form of social media.
This isn’t Tom’s Myspace though. The social network has received an aesthetic and functional facelift courtesy of it’s new ownership. The new site is heavily focused on visuals, much like Pinterest, but it’s look seems to be a little sexier than the Pinterest’s board format.
Will anyone care? That remains to be seen. In the meantime, check out their video showing off the new site.
Need help with your social media marketing strategy? Contact Wikimotive for a free evaluation and advice on how you can improve.