Facebook Timeline is now available for brand pages. This major change in the way brand pages are set up will force companies to rethink their Facebook marketing strategies. The update involves a bunch of new features, but will it help or hurt brands trying to market themselves on Facebook.
Timeline is a much more personal, engaging format for Brand pages that will hopefully allow users to relate with the brands they ‘like’ more easily. The Timeline format makes it easier for brands to tell their story and develop a social identity. The large cover photo affords the opportunity to visually capture the users interest and the restrictions placed on what you can actually put there will keep brands honest. Cover photos should not display calls to action or pricing information or really anything promotional, your cover photo is the first thing users will see on your page and will your first impression is very important.
The new admin tools on Facebook Timeline pages are also quite useful. To start with the information is displayed in an admin panel that you can hide or expand so you don’t have to navigate to a separate page to make changes. One of the coolest features is the ability to display charts based performance data on your page. There are also areas that display your pages notifications, new likes, and an area where you can respond to private messages quickly and easily.
The important thing to remember is that your Facebook strategy should not change because of the introduction of Timeline. Timeline’s purpose is to enhance the look and feel of your brand’s page but it is still important for you to offer useful information or entertainment value to your users. Most importantly you have plenty of time to consider what you want to do with your timeline. Just like user profile timelines, brands will have thirty days to prepare their pages and fine tune them before they have to make the switch.
Interested in having a custom Facebook Timeline developed for your company? How about getting help acquiring thousands of likes and engaging your fan base? Contact Wikimotive for all the details on how we can help your Facebook page become a booming success!