Is updating your dealership’s holiday hours on Google a waste of time—especially when those hours aren’t changing? In this installment of But What If You’re Wrong?, Wikimotive’s Victoria Chadbourne and Julia Reimers challenge that assumption and explain how unclear hours can leave shoppers questioning whether to visit your store.
Victoria and Julia discuss why confirming holiday hours matters, which dates and department listings deserve attention, and how to make updates through your Google Business Profile. Drawing on their experience maintaining dealership listings, they explain how a small administrative task can help customers confidently plan their next visit.
What Dealers Can Take From This Conversation
- Remove the guesswork. Clearly confirmed holiday hours help shoppers decide when to visit without needing to call or search elsewhere.
- Confirm unchanged hours, too. Your team knows whether your regular schedule applies on a holiday. Make sure customers can see that information as well.
- Plan ahead. Enter known holiday schedules together instead of waiting until the last minute, then revisit them if plans change.
- Check every department. Sales, service, parts, and other departments may have separate profiles and different schedules. Review each applicable listing across your rooftops.
- Know where to make updates. Look for “Special hours” in your Google Business Profile to enter holiday schedules and other exceptions to your regular hours.
More From But What If You’re Wrong?
But What If You’re Wrong? brings Victoria Chadbourne and Julia Reimers together to challenge common dealership marketing assumptions through candid, practical conversations. Future episodes will explore local listings, data ownership, analytics, SEO vendor expectations, and website migrations—helping dealers ask better questions and make more informed decisions.
