Social Ads (FB/IG)
Create More Shoppers Before They Start Searching.
Search marketing captures consumers who are already looking for a vehicle. Paid social reaches them earlier — while they’re scrolling Facebook on the couch, at lunch, or killing time before they ever decide to search.
Wikimotive uses Meta to put your actual inventory in front of consumers most likely to engage with it.
SEARCH CAPTURES DEMAND. SOCIAL CREATES IT.
Someone searching Google for “F-150 for sale” is already shopping.
Someone who stops scrolling because Facebook showed them the right F-150 may not have realized they were shopping yet.
That’s the role of social advertising: reach light intenders and potential buyers before they enter traditional search and bring them into your dealership’s shopping experience.
“SIMPLE” WORKS.
Automotive social advertising is often overcomplicated because complexity makes a product look more valuable.
More campaigns. More offers. More videos. More creative variations.
We take the opposite approach.
Our core strategy uses dynamic inventory advertising to match real vehicles with relevant consumers and send interested shoppers directly to the corresponding VDP on your website.
Your inventory is the creative.
Meta already has an extraordinary understanding of consumer interests and behavior. We give it strong inventory data, sensible guardrails, and room to do what it does extremely well: match the right vehicle with someone likely to care about it.
Ever talk about something and five minutes later there’s an ad for that in your feed? Yeah…
WE FOCUS ON META BECAUSE IT WORKS.
There is always another social platform or shiny new ad format competing for dealer budgets.
We are unromantic about them.
For scalable dealership advertising, Meta — and in practice, predominantly Facebook — continues to produce the combination of audience size, targeting capability, traffic volume, and measurable conversions that makes sense for a managed service.
We can advertise elsewhere when there’s a compelling reason to. We won’t take your money for TikTok, Snapchat, or the next new platform simply because dealerships are being told they need to be there.
RESULTS, NOT SOCIAL MEDIA THEATER.
Wikimotive inventory campaigns commonly produce CPCs below $0.10 and directly measurable cost per lead in the $30–$50 range.
We also recognize that social is harder to last-click attribute than search. A consumer may discover a vehicle through Facebook tonight and return through Google two days later to submit a lead.
That’s real value even when Facebook doesn’t get credit for the final conversion.
We measure what we can — traffic, VDP engagement, hard-conversion Key Events, leads, CPC, and CPL — without pretending the report captures every assisted sale.
WHERE SOCIAL FITS.
We generally recommend properly funding SEO and SEM before investing heavily in paid social.
Search reaches consumers already expressing intent. Those opportunities come first.
Once your search foundation is covered, Meta becomes an efficient way to expand beyond the shoppers already looking for you.
SEO: Earn high-intent demand.
SEM: Buy high-intent demand.
Social: Create more demand.
Sometimes sophisticated marketing means knowing what not to complicate.