Giving Your 2019 a Personal Touch

Since the earliest days of radio spots and television sponsorships, celebrity endorsements were considered the gold standard of commercial validation. The idea that a compensated actor or pop culture personality lends any credibility to a product or service might be ridiculous, and yet, the hapless consumer inside of each of us continues to fall for [...]

Thinking Small: an Automotive Marketing Mindset for 2019

There are certain expectations found all-too-commonly among those seeking the expertise of an automotive advertising company or 3rd party marketing professional. In many cases, such expectations come influenced by some sort of marketing myopia or an inability to see the proverbial forest for the trees. Granted, one might argue that such a lack of awareness [...]

Embracing the Social Side of Your Dealership

Before you get hung up the ins and outs of automotive social media marketing, it’s important to take a step back. Why? Because it’s entirely possible that you’re ‘too close’ to have any real perspective on the importance of social media to the continued success of your dealership. Granted, saying such a thing might come [...]

Perspective and Prioritization of Your SEO Strategy

When it comes to executing an automotive SEO strategy, where do you start? It’s a loaded question for sure, so…well…let’s not get too far ahead of ourselves. SEO is crucial for any dealership, for the same reason that it’s crucial to the continued success of any business. It speaks to the marketing of your business [...]

Is Digital Marketing Blurring the Lines Between Tiered Automotive Marketing?

According to a report by eMarketer, the estimated automotive marketing spend in 2017 fell in somewhere around $206 billion. Coming off a seven-year run of continual sales growth, it’s no surprise that the industry has shown such openness toward investment. The near-unparalleled level of innovation alone ensured that most messages were well-worth “getting out there” [...]

The Why’s and How’s of Gaining Influence in 2019

When we think of auto advertising, it’s easy for us to default to the iconography that has proved successful since the infancy of televised automotive marketing back at the midpoint of the 20th century. Beauty shots of shiny new vehicles, handling impeccably around tight corners. All engine, road and wind noise removed in the editing [...]

2019: Time to Get People Talking

2019 presents a unique challenge for marketers, regardless of the industry that they represent. For the sake of these articles, we’ll convey the ideas in the context of car dealerships, automotive advertising agencies and the automotive industry as a whole. But rest assured, the ideas are universal, relating to the evolving face of brand recognition, [...]

Marketing Fearlessly in 2019

Whether facilitated in-house by your own marketing team, or through a third party vendor, automotive advertising is not for the weak of heart. We live in transitional times, shifting with both the frequency and inherent dangers of cartoon quicksand. No longer can a dealership thrive (let alone survive) solely on the reapings yielded by traditional [...]

Legal Marketing 2019: Where You Need to Be

At its core, Law Firm Marketing is about differentiation: the ability to convey a firm or practice’s value proposition in more ways than reiterating “we are aggressive, and get results!” One might argue that the need for differentiation is universal among marketers, but legal marketing presents unique challenges since the ‘results’ are usually life-altering in [...]

Embracing the Healthcare Marketing of Tomorrow, Today.

If asked, how would you describe your healthcare marketing? In the blink of an eye, we find ourselves standing on the cusp of this: the third decade of what we (seemingly yesterday) referred to as the ‘new millennium.’ How time flies. The scary part? For every one of us, the passage of time will continue [...]