Marketing Fearlessly in 2019

Whether facilitated in-house by your own marketing team, or through a third party vendor, automotive advertising is not for the weak of heart. We live in transitional times, shifting with both the frequency and inherent dangers of cartoon quicksand. No longer can a dealership thrive (let alone survive) solely on the reapings yielded by traditional [...]

Legal Marketing 2019: Where You Need to Be

At its core, Law Firm Marketing is about differentiation: the ability to convey a firm or practice’s value proposition in more ways than reiterating “we are aggressive, and get results!” One might argue that the need for differentiation is universal among marketers, but legal marketing presents unique challenges since the ‘results’ are usually life-altering in [...]

Embracing the Healthcare Marketing of Tomorrow, Today.

If asked, how would you describe your healthcare marketing?   In the blink of an eye, we find ourselves standing on the cusp of this: the third decade of what we (seemingly yesterday) referred to as the ‘new millennium.’ How time flies. The scary part? For every one of us, the passage of time will [...]

Automotive Marketing Trends to Get Aboard

Going digital is no longer a thing of the present. At the risk of sounding elitist, or dismissive, if your automotive marketing hasn’t already gone digital (at least partially) you have placed your dealership at a significant disadvantage. To be clear, we’re not simply referring to whether or not you have a responsive website, with [...]

Putting Your Private Practice in the Public Eye

No matter what industry they exist in, today’s businesses need to implement digital marketing strategies in order to maintain, if not increase, their client relationships. Medical practices are no exception, and today’s private practice marketing strategies employ a number of components. Such steps allow a practice to gain a competitive edge over their local competitors, [...]

Utilizing SEO to Set a New Precedent of Success

As practitioners operating within the legal system, you’re no stranger to binding changes in legal principle. As practitioners operating within the field of digital marketing, we’re no stranger to binding changes in SEO strategies. And while you might be unable to appreciate the breadth of commonality between those two fields, a quickly scribbled Venn Diagram [...]

Empowering Your Small Business (With Big Reach!)

If there’s one thing that we’ve learned over the last few years it’s that, thanks to technology, the potential of a small business marketing initiative is anything but…well, small. In the past, modestly-sized independently-owned businesses were bound to fall under the shadow of larger competitors. The combination of massive buying power and proportionally-sized marketing budgets [...]

Prioritizing SEO in Your Automotive Marketing for 2019

While most people are still trying to wrap their heads around the fact that autumn is already upon us, automotive marketing professionals (and their counterparts in almost every industry) are already focused on forming their digital strategies for 2019. And, if recent years have taught us anything, each year that passes increases the importance of [...]

Meeting the Expectations of an Informed Generation

2017 was the year it all changed. It was the year when millennial consumers fulfilled their long-anticipated destiny of overtaking Baby Boomers as the single largest consumer demographic. With an estimated $200 billion in annual buying power, consumer trends would now be dictated by the younger members of our society, with little likelihood of it [...]

Rep Matters (10 Tips for Addressing Negativity Towards Healthcare)

In the United States, there’s still a significant portion of our population debating the pros and cons of the affordable healthcare act. The political spectrum remains perpetually at odds over the idealistic entitlement for universal healthcare and the fiscal realities that stand in the way of such demands. But partisan politics aside, there’s little value [...]