Blog

How Do I Get My Name to Display on Google Maps?

How Do I Get My Name to Display on Google Maps?

Your dealership’s name isn’t showing up on Google Maps? That’s a problem. Here’s the solution… Getting your name to display on Google Maps can be complicated. It mostly has to do whether or not your GBP (Google Business Profile) is able to rank for the keyword that was entered. For example, if someone searches for your dealership by name, you […]

3 Tips for Writing Effective SEO Content

3 Tips for Writing Effective SEO Content

For your dealership to have highly-performant SEO, you need a strong content strategy. But what does that mean? Whether you’re trying to write content in-house, or simply want a better understanding of how you can hold your vendor accountable, I’m going to tell you the 3 fundamentals you should be focusing on. To be effective for SEO, content needs to […]

The Assassination of User Location Data | By the Cowardly Apple iOS

The Assassination of User Location Data | By the Cowardly Apple iOS

Google Analytics Now Misreporting Location for iOS Users Brace yourself. This is the biggest change to the usefulness of Google Analytics acquisition data, in almost a decade. The last time we lost this much visibility in Google Analytics was when Google themselves started obfuscating keyword data for organic users. Over a few-year period, we went from seeing 99% of the […]

Understanding Page Experience

Understanding Page Experience

Content is king…we say it all the time. But even if your site offers the very best in insightful blog posts, comprehensive model pages, and thorough vehicle comparisons, Google will devalue those pages if your site offers a less-than-than satisfying user experience. When discussing user experience (or UX) it’s fairly common to see the terms “core web vitals” and “page […]

Understanding Your Dealership’s Core Web Vitals

Understanding Your Dealership’s Core Web Vitals

All right, dealers… Since November, we’ve covered ‘How to set up and optimize your Google Business Profile’, the ‘Top things you can do to help your dealership’s SEO’, and ‘How to tell if your content sucks, and how to fix it’. I’m Josh, and today we’re going to talk about “Core Web Vitals” and update your understanding of them for […]

Does Your Content Suck? How to Tell & How to Fix It

Does Your Content Suck? How to Tell & How to Fix It

All right, dealers… Last month, Dave gave you some actionable steps to check the functionality of your site, create certain types of valuable content, and better understand metas. So let’s take one of those tips, and build it out a little bit further. When it comes to creating SEO-friendly content, there’s no shortage of misconceptions out there. Many of them […]

AAAS2021 Recap with Tim Martell

AAAS2021 Recap with Tim Martell

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) staked its claim to the coastal shores of Palm Beach, FL while occupying the lush, breathtaking grounds of the iconic Eau Resort & Spa. For three days, the former Ritz-Carlton site played host to some of the most influential thought-leaders, forward-thinking dealers, and innovative vendors […]

Chip Perry of A2Z Sync Discusses ‘SEARCH WARS’

Chip Perry of A2Z Sync Discusses ‘SEARCH WARS’

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) took over the beautiful Eau Resort & Spa, welcoming the entire industry to the balmy seaside climate of Palm Beach, FL. A perennial attraction for some of the most innovative professionals in the automotive space, the AAAS provides an opportunity to address the shortcomings, inefficiencies […]

Top Things Auto Dealers Can Do TODAY To Help With SEO

Top Things Auto Dealers Can Do TODAY To Help With SEO

All right, dealers… Search Engine Optimization is the process of optimizing the various signals generated by your online presence with the goal of increasing the quality of traffic to your site. More high-quality leads means more sales. So, let’s talk about ACTIONABLE steps. In other words, what are the top things YOU can do TODAY to help with your SEO. […]

How to Set Up & Optimize Your Dealership’s Google Business Profile

How to Set Up & Optimize Your Dealership’s Google Business Profile

Disclaimer: In November 2021, Google changed the name of Google My Business (GMB) to Google Business Profile (GBP). Since its initial publishing, this content has been updated to reflect that change. Why are Google Business Profiles Important to My Dealership? According to a recent report more than 2/3 of prospective customers will seek out your dealership’s Google Business Profile (or […]

3 Changes Made By YouTube That You Should Know About

3 Changes Made By YouTube That You Should Know About

The average American’s video consumption has increased 52% since 2019, with most people consuming 16 hours of online video content per week. Now, sure…some of that’s content is attributed to streaming – but when we look at video through the eyes of the consumer, we see just how valuable it becomes to any business or brand. Consider this: video content […]

Google My Business Nested Listings (Part Two)

Google My Business Nested Listings (Part Two)

Last week, we talked about nested department listings, why they’re important, and the steps you need to take to get them set up. Now, let’s talk about steps you can take to further optimize them. Now…this is a topic that we’ve covered in the past but, today, we’re going to look at it from a slightly different perspective. So, let’s […]

How to Write Your Dealership’s ‘About Us’ Page

How to Write Your Dealership’s ‘About Us’ Page

Let’s talk today about one of the most basic purposes of your website: showing a potential customer who YOU are. More specifically, we’re going to talk about creating the best “About Us” page possible. Your “About Us” page should explain to a potential car buyer who you are, where you are, what you sell, and explore exactly what sets you […]

Auditing Third-Party Tools

Auditing Third-Party Tools

Every day, prospective car buyers are visiting your website. But today, we’re not gonna talk about how they GOT there, we’re going to talk about what happens when they ARE there. More importantly, how it could hurt YOUR chances of making that sale. Whether we’re talking about your website’s ability to (i) calculate the value of trade-in (ii) to schedule […]

Why You Should Be Branding Your Salespeople Using Video

Why You Should Be Branding Your Salespeople Using Video

Annnnd we’re back – in the studio – after a great week in Napa Valley at DMSC 2021. In fact, it was such an impactful experience that we’re going to hold off on our regular topics for one more week — because we’re feeling particularly inspired to #weaponizetheconnectivity. Of all the amazing keynotes, panels and breakout sessions that took place […]

What are Beneficial Purpose, YMYL & E-A-T?

What are Beneficial Purpose, YMYL & E-A-T?

In recent months, we’ve talked about Core Web Vitals and the various other metrics used by Google to determinate the quality of a site’s user experience. However, Google’s methods of assessment aren’t solely reliant upon technology and algorithms. Google also employs “Human Search Evaluators”- individuals who review content to help inform Google’s standards for high-quality web pages. They also review […]

How to Create Tailor-Made Content for Your Dealership (Part Three)

How to Create Tailor-Made Content for Your Dealership (Part Three)

Alright everyone, it’s time to find out the final step to refining your content… Two weeks ago, we went over how to find your target audience… …and last week we discussed the importance of using a unique tone for every piece of content. This week, I’m going to tell you about the final piece of the content puzzle: VOICE. One […]

Image Selection & Alt Text

Image Selection & Alt Text

When someone loads your dealership’s page, the first thing to catch their eye is your imagery. Whether photo or video, the visual elements you incorporate are essential to having quality digital content. But that’s not all. You also need to write alt text for these images, if you want to rank in local search. But let’s not get ahead of […]