Blog

Understanding Page Experience

Understanding Page Experience

Content is king…we say it all the time. But even if your site offers the very best in insightful blog posts, comprehensive model pages, and thorough vehicle comparisons, Google will devalue those pages if your site offers a less-than-than satisfying user experience. When discussing user experience (or UX) it’s fairly common to see the terms “core web vitals” and “page […]

Understanding Your Dealership’s Core Web Vitals

Understanding Your Dealership’s Core Web Vitals

All right, dealers… Since November, we’ve covered ‘How to set up and optimize your Google Business Profile’, the ‘Top things you can do to help your dealership’s SEO’, and ‘How to tell if your content sucks, and how to fix it’. I’m Josh, and today we’re going to talk about “Core Web Vitals” and update your understanding of them for […]

Does Your Content Suck? How to Tell & How to Fix It

Does Your Content Suck? How to Tell & How to Fix It

All right, dealers… Last month, Dave gave you some actionable steps to check the functionality of your site, create certain types of valuable content, and better understand metas. So let’s take one of those tips, and build it out a little bit further. When it comes to creating SEO-friendly content, there’s no shortage of misconceptions out there. Many of them […]

AAAS2021 Recap with Tim Martell

AAAS2021 Recap with Tim Martell

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) staked its claim to the coastal shores of Palm Beach, FL while occupying the lush, breathtaking grounds of the iconic Eau Resort & Spa. For three days, the former Ritz-Carlton site played host to some of the most influential thought-leaders, forward-thinking dealers, and innovative vendors […]

Chip Perry of A2Z Sync Discusses ‘SEARCH WARS’

Chip Perry of A2Z Sync Discusses ‘SEARCH WARS’

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) took over the beautiful Eau Resort & Spa, welcoming the entire industry to the balmy seaside climate of Palm Beach, FL. A perennial attraction for some of the most innovative professionals in the automotive space, the AAAS provides an opportunity to address the shortcomings, inefficiencies […]

Top Things Auto Dealers Can Do TODAY To Help With SEO

Top Things Auto Dealers Can Do TODAY To Help With SEO

All right, dealers… Search Engine Optimization is the process of optimizing the various signals generated by your online presence with the goal of increasing the quality of traffic to your site. More high-quality leads means more sales. So, let’s talk about ACTIONABLE steps. In other words, what are the top things YOU can do TODAY to help with your SEO. […]

How to Set Up & Optimize Your Dealership’s Google Business Profile

How to Set Up & Optimize Your Dealership’s Google Business Profile

Disclaimer: In November 2021, Google changed the name of Google My Business (GMB) to Google Business Profile (GBP). Since its initial publishing, this content has been updated to reflect that change. Why are Google Business Profiles Important to My Dealership? According to a recent report more than 2/3 of prospective customers will seek out your dealership’s Google Business Profile (or […]

3 Changes Made By YouTube That You Should Know About

3 Changes Made By YouTube That You Should Know About

The average American’s video consumption has increased 52% since 2019, with most people consuming 16 hours of online video content per week. Now, sure…some of that’s content is attributed to streaming – but when we look at video through the eyes of the consumer, we see just how valuable it becomes to any business or brand. Consider this: video content […]

Google My Business Nested Listings (Part Two)

Google My Business Nested Listings (Part Two)

Last week, we talked about nested department listings, why they’re important, and the steps you need to take to get them set up. Now, let’s talk about steps you can take to further optimize them. Now…this is a topic that we’ve covered in the past but, today, we’re going to look at it from a slightly different perspective. So, let’s […]

How to Write Your Dealership’s ‘About Us’ Page

How to Write Your Dealership’s ‘About Us’ Page

Let’s talk today about one of the most basic purposes of your website: showing a potential customer who YOU are. More specifically, we’re going to talk about creating the best “About Us” page possible. Your “About Us” page should explain to a potential car buyer who you are, where you are, what you sell, and explore exactly what sets you […]

Auditing Third-Party Tools

Auditing Third-Party Tools

Every day, prospective car buyers are visiting your website. But today, we’re not gonna talk about how they GOT there, we’re going to talk about what happens when they ARE there. More importantly, how it could hurt YOUR chances of making that sale. Whether we’re talking about your website’s ability to (i) calculate the value of trade-in (ii) to schedule […]

Why You Should Be Branding Your Salespeople Using Video

Why You Should Be Branding Your Salespeople Using Video

Annnnd we’re back – in the studio – after a great week in Napa Valley at DMSC 2021. In fact, it was such an impactful experience that we’re going to hold off on our regular topics for one more week — because we’re feeling particularly inspired to #weaponizetheconnectivity. Of all the amazing keynotes, panels and breakout sessions that took place […]

What are Beneficial Purpose, YMYL & E-A-T?

What are Beneficial Purpose, YMYL & E-A-T?

In recent months, we’ve talked about Core Web Vitals and the various other metrics used by Google to determinate the quality of a site’s user experience. However, Google’s methods of assessment aren’t solely reliant upon technology and algorithms. Google also employs “Human Search Evaluators”- individuals who review content to help inform Google’s standards for high-quality web pages. They also review […]

How to Create Tailor-Made Content for Your Dealership (Part Three)

How to Create Tailor-Made Content for Your Dealership (Part Three)

Alright everyone, it’s time to find out the final step to refining your content… Two weeks ago, we went over how to find your target audience… …and last week we discussed the importance of using a unique tone for every piece of content. This week, I’m going to tell you about the final piece of the content puzzle: VOICE. One […]

Image Selection & Alt Text

Image Selection & Alt Text

When someone loads your dealership’s page, the first thing to catch their eye is your imagery. Whether photo or video, the visual elements you incorporate are essential to having quality digital content. But that’s not all. You also need to write alt text for these images, if you want to rank in local search. But let’s not get ahead of […]

What is Structured Data?

What is Structured Data?

Last week Sam & Meaghan talked about Meta Descriptions and how they’re a great way to help prospective car-buyers and service customers find the content they’re looking for on your site. Meta descriptions are an essential place to start, but if you really want to get exposure, you’re going to need Schema Data, or as it’s more commonly referred to […]

What are Meta Descriptions?

What are Meta Descriptions?

When working in SEO, you need to optimize for users AND for search engines And there are different ways to do each of those things. But what if we told you there is ONE thing you can do to improve optimization for both? Because guess what? There is! We’re talking about meta descriptions! Meta descriptions are HTML tags that describe […]

Content: Authority vs. Engagement

Content: Authority vs. Engagement

Fair warning, today’s topic might get us in trouble with some of our friends who specialize in social media… but here it goes. Just because your content isn’t “engaging” on social media, doesn’t mean it’s not valuable for your business. Hopefully, we don’t get canceled for sharing this… If you are like us, the majority of the content you will […]

NAP Syndication & Why It’s Important

NAP Syndication & Why It’s Important

When it comes to your dealership’s business, one of the most important things you can do is…well…attract more of it. So…it’s imperative that all of your pertinent information is easy for prospective car buyers to find. That said, you also need to make sure that (i) it’s accurate (ii) that it’s synchronized across all available platforms (iii) that you know […]