Marketing “Higher Education”: What You Need to Know

higher-education

As an institution of higher learning, you are focused on the use of education to empower your students to find greater success in all fields of business. That said, you mustn’t lose sight of the need to empower your business to find greater success in all fields of education.

Simply put, this requires an ability to attract a greater number of promising students and educators. It means generating excitement about your school, using fresh and impactful strategies to position yourselves as one of the premier destinations for higher education.

That said, higher education is no longer a linear journey built exclusively for young adults. Today, the greatest achievements come from committed and passionate students of all ages, backgrounds, and demographics. Are you doing everything that you can to reach those particular students? Are you confident that you are, in fact, doing enough?

At the end of the day, your approach toacquiring prospective students and staff alike should be based on the unique demands of their generational identity. After all, you wouldn’t market to a ‘Generation Z’ candidate in the same manner as you would a ‘Generation X’ or ‘Baby Boomer’ Adult Learner.

With that in mind, let’s look at some of the inherent differences that exist within the generation gaps and how it should inform your digital marketing strategy.

 

Generation Z

The youngest group of potential applicants to your school will have been born after 1999. Classified  as ‘Generation Z,’ they are the product of a technology-driven society with a nearly hard-wired expectation of speed, constant accessibility and immediate results in all that they do.

That said, these tendencies have yielded some negative effects. According to a Nielsen Norman Group study, “Fast-moving teens are also less cautious than adults and make snap judgments; this leads to lower success. We measured a success rate of only 71 percent for teenage users compared to 83 percent for adults.”

Such statistics stress the importance of both brevity and clarity in all communication. In doing so, you are configuring your content to perform well on all platforms and to retain attention in the most effective way possible; and with that in mind, here are a few statistics that help to emphasize the importance of doing so. With that in mind, ‘Generation Z’ is…

More likely to give up on a poor-performing or slow-loading website. While they retain an appreciation for aesthetics, load speed, functionality, and navigability of a site are of higher importance.

With nearly 4/5 of Generation Z’ers (between the ages of 13-18) in possession of a smartphone, their connection to technology becomes clear. With this mind, the importance of responsive, mobile-friendly websites becomes clear (as if it wasn’t already, right?)

More likely to seek out video content, via YouTube or Streaming Services. If you’re relying upon traditional (read “soon-to-be outdated”) marketing platforms such as Network Television or Print Ads, you will miss this audience completely.

Instagram and Snapchat are the leading Social Media platforms of choice (at least until something new comes out). Utilizing Facebook or Twitter to reach ‘Generation Z’ will prove less effective.

And speaking of outdated platforms, would you be surprised to learn that email is considered exactly that? While it will still be actively employed in a professional sense, Generation Zers are approximately 3x more likely to open content sent in a Chat / Direct Message format, than in an email. While this may prove more difficult for solicitations, this is where high-quality, shareable content gains value.

 

Millennials

All too often, there is a tendency to dismiss anyone below the age of 25 as a millennial, which is incorrect on a number of levels. In fact, the eldest among the oft-criticized millennial demographic is now in their mid-30’s. Shocking, we know. That said, applicants born between the years of 1983 and 1999 fall under the millennial classification and represent the single largest living population of any group. With superior buying power and an ever-increasing influence over the decisions of both younger and older generations, the ‘millennial vote’ is one that all businesses would be wise to cater to.

In a study performed by Microsoft, it was determined that the average attention span had fallen from 12 seconds to 8 seconds between the years 2000-2015. This, combined with over 3/4 of millennials claiming that they default to their smartphone when nothing else is engaging their interest, reinforces the importance of brevity and clarity (as stated above).

In terms of Social Media, millennials utilize Facebook but also frequent Instagram, Snapchat, and Twitter with equal frequency having helped to solidify each one as a viable platform. That said, millennials aged 25-35 favor the former while those aged 19-24 favor the latter.

Between personal and professional use, millennial spend about 6 hours a day perusing emails. While the majority claim they preferred fewer emails, about 1/3 clarify their position by stating that they’d prefer less redundancy and more value in their email traffic. That said, abandon Spam tactics and look to tailored content, when utilizing email to reach this segment.

And remember, countless studies have established that nearly 80% of Millennials value experience over a material possession. That said, your strongest endorsement might come in communicating the quality of the experience your school can offer. By sharing the positive attributes of your culture and opportunities that are presented to your students, you’re more likely to gain traction.

 

Adult Learners

Whether Millennial, Generation X or Baby Boomers, recent decades have produced an ever-increasing number of adult learners. Represented, in many cases, by service men and women, former students who put their education on-hold in order to start a family, or individuals whose maturity has re-prioritized higher education in their lives, most adult learners come with a built-in sense of commitment. They are properly motivated by the goal of increasing t

That said, adult learners make up approximately 20% of the American workforce, and that number is expected to increase over the course of the next decade. In fact, it’s expected that by 2023 48% of the entire college population of the U.S. will consist of adult learners, over the age of 25.  Such a large segment of our population simply can’t be ignored and should be part of any marketing strategy.

In reaching this group, you should plan to employ a multi-media, multi-platform strategy including even tradition (read “soon-to-be outdated”) marketing platforms such as Print Ads and Network Television.

 

Are You Using the Correct Marketing Strategy?

In the grand scheme of modern commerce, education is no different than any other business field. It requires innovative marketing strategies, facilitated by skilled third-party professionals with their finger on the pulse of today’s consumer. After all, your potential audience is more diverse and more powerful than it has ever been. If you’re using a singular, “same-old, same-old” approach, you’re setting yourself up for failure. And in doing so, you’re only proving that there are far better institutions to educate those prospective students on how to be successful.

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Pharmaceutical Marketing: The Value in a Digital Partnership

Life scientist researching in the laboratory.

Projected to reach $1.12 trillion by 2022, the global pharmaceutical industry is slated for a 6.3% annual growth for the next four years, with most of that growth slated through 2020. And with a growing societal dependency on the products offered up by the industry, it feels fair to posit that such growth isn’t going to slow down any time soon.

That said, it’s hard to argue the existence of threats to the credibility of the industry.

As consumers, barely a day goes by when we don’t find ourselves exposed to a headline or conversation that makes us question the nature of the industry that we (affectionately?) refer to as “Big Pharma.” As a society, we walk a fine line between mass distrust and daily reliance upon the pharmaceutical industry, with so many of our diagnosed and undiagnosed troubles calling for either palliative or cure. From a consumer mindset, it certainly is a double-edged sword.

With that in mind, it’s equally hard to argue the need for effective marketing initiatives throughout all levels of the industry. While things are fairly well-managed and self-contained at the highest manufacturer levels, we have to wonder if enough is being done. The constant connectivity which is reinforced throughout every aspect today’s society leaves no industry or field exempt from the need for a well-realized Digital Marketing strategy; even a confidential and relatively self-sustained industry like pharmaceutical.

Because for every effective treatment, there seem to be multiple misdiagnoses; for every life-saving prescription offered, there are countless claims that we’re just ‘throwing pills at the problem.’ So, how do you battle the dichotomy?

 

Fight Disinformation

With accurate and easily accessible information that provides insight into the nature of the financial and developmental needs of the industry, as well as benefits to global health, we can create a more insightful narrative. We can empower a positive discourse on policy-making. Take, for example, the following facts from the International Federation of Pharmaceutical Manufacturers & Associations.

  • It takes 10-15 years to develop medicine or vaccine.
  • The research-based pharmaceutical industry currently spends over $149.8 billion on R&D per year.
  • In 2015, 56 new pharmaceutical compounds were launched, out of more than 7,000 in development.
  • From 2011-2015, the number of new chemical or biological compounds launched across the world market increased to 226, from 146 a decade earlier.
  • In 2014, 5 of the 11 leading global R&D firms were pharmaceutical companies with the following breakdown of disorder-specific drugs in development:
  • Cancer (1,919)
  • Cardiovascular Disease (563)
  • Neurology (1,308)
  • Infectious Diseases (1,261)

 

While the above statistics are only an example of the insight that could be shared, they speak to the perspective that can be gained about what the pharmaceutical industry has in development that the global society should be aware of.

Other insights might come in the form of the R&D Process, approximated breakdown of spend and some more in-depth exploration of the current pipeline. Granted, civilians can certainly dig for this information, but a more streamlined means of presenting it would benefit public perception. And if presented consistently across the industry by pharmaceutical manufacturers, health insurance providers and medical institutions alike, it would go a long way towards meeting an expectation of transparency and cultivating a sense of trust.

 

Straddling the Generation Gap

Depending on the demographic selected, there is a significant disparity in both (i) the types of medications most commonly prescribed to, and (ii) the proper platform to be used in presenting to the various generations of consumers.

In some cases, where certain drugs are more exclusive to a particular age range, this may benefit the pharmaceutical industry in terms of maximizing any marketing spend. But do you have the right strategy in place, in order to target the appropriate audience?

For example, the Traditionalist generation accounts for the eldest of consumer segments. This particular group, while diminishing every day, is one of the heaviest consumers of prescription medication and of both short and long-term medical care. They tend to rely on the advisement of their primary care physician and specialists, rather than perform their own research. They have the least familiarity with digital platforms and prefer traditional marketing methods such as local television and radio spots, as well as information provided in print.

The Baby Boomers who represent the second-largest segment, while aging into a progressively higher rate of pharmaceutical consumerism, have spent the majority of their lives following the Traditionalist mindset in terms of information-sharing. That said, many Boomers have found themselves comforting acclimating to the digital world around us. Best evidenced by the ever-growing number of smartphone and Facebook users, many Boomers have grown to enjoy the ease of accessibility to data, but may lack the digital savvy to weight fact from fiction in what they encounter. In a world of misinformation, proper guidance becomes a powerful tool in influencing this generation.

Generation X embodies the group most comfortable with the transition from an analog landscape to a digital one. Just as familiar with Google as they are with hours of research through the hardcopy encyclopedia of their youth, Gen-Z’ers are relative masters of research. In most cases, regardless of the product, they are aware of consumer insights and comparative alternatives that are available to them – naturally suspicious of unverified information made available on Social Media (especially Facebook). That said, their sources are varied, ranging from verifiable online sources to the traditional marketing methods that they grew up with.

Millennials represent the single largest segment of consumers and possess a symbiotic relationship with technology. Carrying an expectation of immediacy in all that they do, a fully-formed digital marketing initiative is critical to grabbing their attention (the span of which has reduced from 12 to 8 seconds, on average). After all, over 75% or Millennials admit to defaulting to their smartphones in the absence of other stimulation.

And finally, Generation Z, which is now stepping into adult consumerism. That said, they also represent a significant portion of Americans who live each day with the aid of prescribed medicine. With the promise of 6 or more decades as a continuing consumer, it becomes important for your strategy to embrace the evolving nature of technology. This means an awareness of every online tool and a familiarity with (what is becoming an) app-based society. Also, keep in mind that their choice of Social Media platforms is far more temperamental than the generations that preceded them.

 

Flip the ‘Script

Simply put, we are years past the point where any business should question the value of a digital strategy. From a well-designed, functional and responsive website that works on all devices to an organic social media presence, you must recognize the fact that both existing and prospective customers are looking for you. They are seeking information. And if you aren’t the one giving that information to them, you can rest assured that your competitors will be.

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Something to Consider In Order to Effectively Market Your Political Campaign

Silhouette policy before the microphone

In today’s confused, conflicted and ever-complicated world, the political landscape is littered with pre-existing landmines, as well as endless opportunities for self-sabotage. The danger of traversing such territory cannot (and should not) be minimized to anyone with political aspirations, making it crucial to have a prudent, effective and well-executed strategy.

While experienced campaign managers and political pundits make for the best advisors to an aspiring candidate, neither may be equipped to handle the rigorous digital marketing needs of a campaign. Now you might be asking yourself, “Digital Marketing?” but the simple truth is this: as a candidate for office, in any level, both you and your platform are little more than a product. And for that product to be consumed, your target audience must be aware of its existence and find it presented in the most appealing and engaging way possible. And in today’s 24/7 world of constant connectivity, they must be able to access (and consume) your product on their own time, and their own terms…with the demand that it be responsive, in real time.

While your advisors might be able to recite statistics on voter registration and legislative polling, the simple fact is this: just as you trust them to do what they do best, today’s campaigns require a skilled and trustworthy digital marketing partner, in order to be truly effective. Such a partner should provide a reliable source of multi-platform marketing, SEO, reputation management and understand the nuanced approach of reaching constituents of all-ages and applicable demographics.

With all of those considerations in mind, it’s arguably little surprise that political ad spending now exceeds $11.5 billion in the U.S. alone. So, how much is each vote costing you? And are you maximizing your spend with the best-thought-out strategy possible?

 

Straddling Voter Gen-Gap

With Generation Z having taken its first steps into voting service, a successful candidate must now appeal to the sensibilities of five separate generations, each with their own unique demands and expectations.

Generation Z, Millennials, Gen-X, Baby Boomers, and Traditionalists are defined by more than just differences in the core values which inform their voting. Perhaps the most significant difference comes in the variety of platforms a candidate must use in order to reach each respective group.

Granted there are certainly overlaps, especially with older generations’ growing comfort with technology. But the growing prevalence of smartphone use and increase of social media activity, across all age groups doesn’t necessarily align all voters with the same resources.

 

Generation Z

Born after 1999, Gen-Zers represent (not only) the youngest of registered voters but encompass the newest wave of voters to follow in the coming years. A product of a technology-driven society, this generation demands immediate results and constant accessibility but is burdened with a tendency to make snap judgments. This emphasizes the importance of both brevity and clarity, as well as making impactful contact using the right platform.

More likely to give up on a poor-performing or slow-loading website. While they retain an appreciation for aesthetics, load speed, functionality, and navigability of a site are of higher importance.

With nearly 4/5 of Generation Z’ers (between the ages of 13-18) in possession of a smartphone, their connection to technology becomes clear. With this mind, the importance of responsive, mobile-friendly websites becomes clear (as if it wasn’t already, right?)

More likely to seek out video content, via YouTube or Streaming Services. If you’re relying upon traditional (read “soon-to-be outdated”) marketing platforms such as Network Television or Print Ads, you will miss this audience completely.

Instagram and Snapchat are the leading Social Media platforms of choice (at least until something new comes out). Utilizing Facebook or Twitter to reach ‘Generation Z’ will prove less effective.

And speaking of outdated platforms, would you be surprised to learn that email is considered exactly that? While it will still be actively employed in a professional sense, Generation Z’ers are approximately 3x more likely to open content sent in a Chat / Direct Message format, than in an email. While this may prove more difficult for solicitations, this is where high-quality, shareable content gains value.

 

Millennials

Born between 1983 and 1998, the oft-criticized Millennial generation was the first to exceed the scale of the Baby Boomers, becoming the single largest group. With an ever-increasing influence and superior buying power, they are deserving of every candidate’s attention. H

In a study performed by Microsoft, it was determined that the average attention span had fallen from 12 seconds to 8 seconds between the years 2000-2015. This, combined with over 3/4 of millennials claiming that they default to their smartphone when nothing else is engaging their interest, reinforces the importance of brevity and clarity (as stated above).

In terms of Social Media, millennials utilize Facebook but also frequent Instagram, Snapchat, and Twitter with equal frequency having helped to solidify each one as a viable platform. That said, millennials aged 25-35 favor the former while those aged 19-24 favor the latter.

Between personal and professional use, millennial spend about 6 hours a day perusing emails. While the majority claim they preferred fewer emails, about 1/3 clarify their position by stating that they’d prefer less redundancy and more value in their email traffic. That said, abandon Spam tactics and look to tailored content, when utilizing email to reach this segment.

And remember, countless studies have established that nearly 80% of Millennials value experience over a material possession. That said, your strongest endorsement might come in communicating the promise of a change under your administration.

 

Generation X, Baby Boomers, and Traditionalists

Voters born 1982 and earlier, are best reached through a blended approach, consisting of the above as well as traditional marketing platforms. From Print Ads to Network Television, Streaming to Social Media. Reaching THIS the largest combined segment requires the most effort for the best payoff. Are you ready?

 

Are You Using the Correct Marketing Strategy?

Today’s political campaigns exist on multiple planes, running concurrently to yield maximum voter conversion. If your current strategy doesn’t incorporate Digital Marketing, SEO, Reputation Management and Social Media, you might be setting yourself up for failure.

To ensure that your campaign is reaching as many voters as possible, contact a skilled Digital Marketing team today.

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Real Estate Marketing with Wikimotive

Whether your presence within the local Real Estate marketplace is well-established, or if you’re a motivated new realtor looking to make a splash, your online presence is the most powerful tool that you have. And you might be surprised to learn how many of your competitors do (and don’t) recognize this.

With that in mind, Wikimotive’s online marketing services can offer you an unfair advantage. Our expertise in dynamic web design and search engine optimization, as well as in social media and reputation management will minimize the demands on your time while maximizing the leads that you can turn into trusted client relationships.

Website Design

More so than most every other service providers, realtors understand the importance of accessibility. Consider a lawn-mounted ‘For Sale’ (or even better, ‘Sold’) sign. Branded with corporate colors, emblazoned with contact information and (for those who truly understand the value of it) a photo of the realtor associated with the listing. Branding and accessibility matter.

Your online presence is an extension of your branding. Your website is likely to be the first place a potential client visits, and a well-designed, informative and helpful website sets the tone of their expectations. Wikimotive understands that these customers will come from all different walks, and our dynamic website design ensures that your site will operate as consistently on a mobile phone or tablet, as will on a desktop or laptop.

Search Engine Optimization

And in terms of accessibility, a great website is only as good as the traffic it receives. Do you realize that over 90% of today’s consumers will act based solely on the first page of their search results? With Google normally defaulting to 10 results, how confident are you that you’ll land on ‘Page One’?

Wikimotive’s SEO strategies help to ensure exactly that. And with superior placement, you will be immediately available to more potential clients than ever.

Social Media & Reputation Management

As a realtor, the service that you offer makes you instrumental in uniting someone’s dreams with reality. As poetic as it sounds, your success in doing so is solely a result of your effort; however, there are still other parties involved. And while most client relationships are likely to be overwhelmingly positive, others might not be so well-aligned.

And in today’s world, opinions quickly find their way into public social media posts and highly-trafficked online review sites. They could even find their way onto your business and personal pages. While any business welcomes positive reviews, a negative comment could dissuade prospective clientele from seeking your services.

At Wikimotive, we specialize in managing your online presence, providing you with a trusted partner dedicated to ensuring the strength of your firm’s public face.

Why Choose Wikimotive?

Simply put, the continued success of your business exists in two places: in your handshake, and online. Understanding the constant demands on your time, Wikimotive is committed to the services that we provide so that you can remain focused on the services that you provide. Why limit your potential success, by making your online presence a secondary thought? With Wikimotive on the job, you have a reliable partner who is dedicated to helping you, to help your valued clients.

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Without a Multi-Platform Strategy Your Dealership Will Fail. Here’s Why

Automotive SEO

In the ever-changing automotive world, we are faced with the constant evolution of both expectations and demands in all forms of commerce. And while we can adapt accordingly, the expectation of any business to straddle the various generational gaps makes it necessary to adjust our business model and marketing initiatives to operate on a number of levels. And by diversifying your marketing spend in a prudent manner, you can expect the best possible return on your investment.

In terms of generations, there are still a number of Traditionals (born through 1945) that are still buying cars every day. While this particular group is diminishing with each passing year, it is still a viable customer base as of 2018. Courting their hard-earned buying dollar requires the use of traditional marketing platforms, which offer little return in terms of reaching younger buyers. As such a multi-platform strategy is required because if we view the Traditionalist demographic as one of two bookends, our marketing must also be representative of its polar opposite: Generation Z.

These consumers (born 2000 and afterward) are now entering the consumer marketplace, propelled by an entirely different mindset. Having grown up in a technology-driven society, Gen-Z’ers come with a built-in expectation of immediate gratification. As with their senior citizen counterparts, reaching this audience requires an innate understanding of the platforms that make them most accessible, and engaged.

As a dealership, the question you need to ask yourself is whether you, not your marketing strategy incorporates a well-realized multi-platform strategy, designed to reach all prospective car buyers. And in terms of the ever-increasing digital demands of today’s consumers, you need to ask yourself if you are working with the right Digital Marketing partner. Why? Because any attempt to maintain staff, dedicated to each of these demographics, does nothing but increase your overhead, placing added burden of expectation upon your in-house staff.

With that burden in mind, let’s take a look at how generational diversity can prove challenging, and why enlisting a trusted Digital Marketing partner could be your best possible decision.

 

Changes in Technology

As of 2018, it is estimated that approximately 36% of the world’s population utilizes smartphone technology. While this may seem like a minority share of the populace, that percentage equates to around 2.5 billion users (an increase of nearly half-a-billion since 2016). That proves a powerful statement when you recognize what it means in terms of customer accessibility, especially since that number will court 2.9 billion by the year 2020.

Considering that the youngest Traditional will be 75 by 2020, it’s easy to recognizing the diminishing need for transitioning marketing. However, the youngest Baby Boomer will only be in their mid-50’s by that point. Still the second largest generation, the Boomers represent a huge revenue target for any business. And, much like their predecessors, Baby Boomers still rely on traditional marketing platforms such as print and radio ads, as well as television spots on local network affiliates. That said, they are a generation with a slow-yet-steady gravitation towards both smartphone and social media use. If we estimate that most people purchase vehicles into their mid-70’s, this means that the next twenty years will still require a mixed, multi-platform approach in order to maximize sales.

But what platforms can we expect to grow in prevalence in that time-frame? In all fairness, some may not even exist at this point. However, the Baby Boomers provide a perfect segue into the power of digital and social media marketing, as well as the importance of SEO and online reputation management.

 

Generation X

For Gen-X (born through the early-80’s) we see the most versatile of any demographic. Raised in an analog world, they have witnessed the integration of digital technology and have willingly adapted, with a foot firmly planted in each arena. Just as comfortably Google-ing information as they were sifting through the hardcopy encyclopedias, this generation will hold buying power for nearly four more decades.

That said, it is unlikely that Gen-X’ers will be as resistant to technology as their parents have been. The simple convenience that it provides makes it a favorable tool, to be used, albeit rarely relied upon. A Gen-X consumer is likely to research a purchase thoroughly before pulling the proverbial trigger. They will comparison shop. They will read consumer reviews. They will trust their own senses and instincts, over anything they read.

Catering to this generation of car buyers requires a helpful and comprehensive online presence, but also requires quality products, well-informed service, and a customer-centric buying experience.

 

Millennials

Ah, the oft-criticized (and just as often mis-defined) Millennial. Born between the early-80’s and 1996, this generation (along with the so-called ‘Post-Millennial’ subsection born through 1998) is far more connected to technology than any of their predecessors were. In fact, the of Millennials had experienced adolescence in a fully-connective world (all of which has been accounted for on Social Media).

For them, a mobile phone is far more than an accessory; it is an extension of their person, tethering them to the world as they have chosen to define it. They represent a decrease in attention span (estimated to have dropped from 12 to 8 seconds) with approximately 75% claiming that they default to their cellphone and social media when nothing else has stimulated them. Most interestingly, this is the generation most active in (and influenced by) online reviews, but will rarely travel beyond the first page of any search results.

Facebook (the platform favored by Gen-X and Baby Boomers) is still used by Millennials, although Twitter, Instagram, and SnapChat gain more of their attention. Emails are also used, but redundancy and SPAM tactics have diminished its reputation in their mind.

The largest generation in terms of population, Millennials will be your primary demographic for the next five decades or more. Catering to them requires thoughtful and well-designed digital marketing, which is best facilitated by a skilled partner, trained in all areas of digital, social and reputation management.

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Law Firms have enough to worry about without Legal Marketing

Each day, tens of thousands of Americans find themselves in need of legal representation; and as with any other product or service, their search for the right representation begins online. With that in mind, is your firm’s online presence positioned in a manner that makes you accessible to prospective clients?

Wikimotive offers an array of services designed to maximize your online presence, to deliver more quality leads to your doorstep.

Website Design

Never underestimate the impact that your website holds. It is the most important signpost that guides potential clients in need of your services, to you. Not only is it a means of contacting you, but it serves as a repository of information that depicts you as their ideal choice for legal representation.

In a recent poll, 4 out of 5 participants would select representation based on five pieces of criteria. Do you know what those are? At Wikimotive, we build your website with such consideration in mind, guaranteed to make the best possible first impression in an online search.

We also design the websites with all users in mind. As of 2018, over two-thirds of online searches were performed exclusively on smartphones. Our dynamic web design ensures that your website is as accessible and functional on a mobile device, as it would be a laptop or desktop computer.

Search Engine Optimization

But even the most comprehensive and well-designed of websites serves little purpose if it’s not immediately visible in an online search. In 2017, 46.8% of the global population performed an online search each day. By 2021, this figure is expected to increase to 53.7%. This year, that trend will equate to approximately 3.5 billion searches on a daily basis.

Why is this important? Two reasons. First, it is estimated that in 91% of online searches, the user will not look past the first page of results. Second, Google defaults to 10 results per page. How confident are you that your firm will land within the first ten results in an online search? Wikimotive can help.

Social Media & Reputation Management

Never underestimate the importance of managing your online presence in real time. Online reviews and social media posts are today’s “word of mouth,” and can be your best ally or your most threatening liability.

Wikimotive can help to ensure that your firm’s first impression is a positive one. Want to find out more about how our team of specialists can help your firm to look its best to prospective and returning clients? Contact us today.

Choose Wikimotive

At Wikimotive, we are dedicated to enhancing the positive impact of our clients’ online presence. Imagine the success you could enjoy from a substantial increase in the number of leads that you receive. With a firm to run and clients who demand (and deserve) every bit of your time, you need a team of professionals who can empower you to enjoy continued success. Let Wikimotive be that team.

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Health Care Industry Marketing Has Changed

Of all service providers, the Healthcare industry is faced with some of the greatest expectations in terms of accessibility, credibility, and reliability. While such expectations are perfectly understandable, it emphasizes medical professionals’ need for a comprehensive online presence. And in this 24/7 world of transparency and constant connectivity, prospective patients demand far more than just a polished website. Wikimotive understands this and provides a multi-faceted solution to your online needs.

Website Design

A polished website may not be everything, but it IS the foundation of your online presence. Pairing inspired design with digital marketing strategy, Wikimotive can provide you with an informative and easily navigable site that will appeal to both existing and prospective patients. Engaging? Yes. But also designed to deliver more clientele to your hospital or practice, increasing its revenue. How?

Search Engine Optimization

As with any other service, accessibility is important to your continued success. Over two-thirds of consumers rely on online searches to identify potential service providers, and healthcare professionals are no exception. Unfortunately, most users will make their choice based on the first page of search results. Considering that Google defaults to a mere ten entries per online search, this emphasizes the importance of positioning your online presence to rank as high as possible. Wikimotive specializes in Search Engine Optimization strategies, to ensure that your ranking makes you as accessible as possible to those in need of your services.

Social Media and Reputation Management

In today’s world, no business is exempt from either the benefit or the risk associated with online reviews. Public on both social media and review sites, a positive review can bolster your success while criticisms can jeopardize it significantly. This combined with the expectation of real-time 24/7 engagement, places an unfair expectation on your time management.

Wikimotive recognizes that ‘time’ is a luxury that medical professionals simply don’t have. Our skilled team of Social Media and Reputation Management specialists can help by providing trustworthy response and engagement. By partnering with us, you gain the reliable support of a team dedicated to maintaining your positive online presence.

Why Choose Wikimotive?

The services that you provide and the quality of those services should speak for itself. Unfortunately, that’s no longer the case. Digital marketing is a critical component in the continued success of any business, and you need a trusted partner to generate revenue, drive new patient acquisitions, maintain online relationships and protect your reputation. Let Wikimotive help you to help others, by doing what we do best so that you can do the same.

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Real Estate Marketing

Whether your presence within the local Real Estate marketplace is well-established, or if you’re a motivated new realtor looking to make a splash, your online presence is the most powerful tool that you have. And you might be surprised to learn how many of your competitors do (and don’t) recognize this.

With that in mind, Wikimotive’s online marketing services can offer you an unfair advantage. Our expertise in dynamic web design and search engine optimization, as well as in social media and reputation management will minimize the demands on your time while maximizing the leads that you can turn into trusted client relationships.

Website Design

More so than most every other service providers, realtors understand the importance of accessibility. Consider a lawn-mounted ‘For Sale’ (or even better, ‘Sold’) sign. Branded with corporate colors, emblazoned with contact information and (for those who truly understand the value of it) a photo of the realtor associated with the listing. Branding and accessibility matter.

Your online presence is an extension of your branding. Your website is likely to be the first place a potential client visits, and a well-designed, informative and helpful website sets the tone of their expectations. Wikimotive understands that these customers will come from all different walks, and our dynamic website design ensures that your site will operate as consistently on a mobile phone or tablet, as will on a desktop or laptop.

Search Engine Optimization

And in terms of accessibility, a great website is only as good as the traffic it receives. Do you realize that over 90% of today’s consumers will act based solely on the first page of their search results? With Google normally defaulting to 10 results, how confident are you that you’ll land on ‘Page One’?

Wikimotive’s SEO strategies help to ensure exactly that. And with superior placement, you will be immediately available to more potential clients than ever.

Social Media & Reputation Management

As a realtor, the service that you offer makes you instrumental in uniting someone’s dreams with reality. As poetic as it sounds, your success in doing so is solely a result of your effort; however, there are still other parties involved. And while most client relationships are likely to be overwhelmingly positive, others might not be so well-aligned.

And in today’s world, opinions quickly find their way into public social media posts and highly-trafficked online review sites. They could even find their way onto your business and personal pages. While any business welcomes positive reviews, a negative comment could dissuade prospective clientele from seeking your services.

At Wikimotive, we specialize in managing your online presence, providing you with a trusted partner dedicated to ensuring the strength of your firm’s public face.

Why Choose Wikimotive?

Simply put, the continued success of your business exists in two places: in your handshake, and online. Understanding the constant demands on your time, Wikimotive is committed to the services that we provide so that you can remain focused on the services that you provide. Why limit your potential success, by making your online presence a secondary thought? With Wikimotive on the job, you have a reliable partner who is dedicated to helping you, to help your valued clients.

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Automotive Marketing In Today’s Industry

Laptop SEO

Within today’s automotive industry, a dealership’s success is no longer solely dependent on a well-realized business model, or in the creation and maintenance of a customer-centric culture. While both remain crucial components, a dealership needs to embrace the important role that online marketing plays in ensuring its continued longevity.

 

Website Design

Successful online marketing is more than just a website; although, you should know that a compelling and intuitively-designed website is crucial in maintaining engagement. Wikimotive can offer you a website that embodies your dealership’s culture, while being tailored to the expectations of both established and prospective customers, alike.

With your dealership housing a vehicle count in the hundreds, the right website can help you to connect each of those vehicles with the right buyer. We take pride in creating sites that are both engaging and informative, empowering your customer to buy with confidence. But that’s not all…

 

Search Engine Optimization

Wikimotive’s marketing initiatives utilize both proven and cutting-edge SEO strategies which, when combined, result in increased visibility during online searches. This provides you with an unfair advantage over your competition, generating more leads for your team to convert to sales, moving more units than ever before.

As with all of our services, we take great pride in backing these claims with reporting and analytics that prove the correlation between our guarantee, and your results.

 

Social Media Marketing

With over 1.5 billion users, Facebook alone stands as a testament to the reach offered by Social Media. Embracing the power of Social empowers you to expand your dealership’s accessibility, creating stronger and more lasting relationships.

Be it through ad placement, promotions or through one-on-one engagement; we can help you to create an effective online brand, as well as manage it in real-time, to ensure the greatest impact.

 

Reputation Management

Make no mistake: online reviews are the new word-of-mouth. It is now estimated that 9 out of 10 consumers consult online reviews before buying a product or service. With this in mind, what do your customers say about you?

Allowing Wikimotive to monitor and maintain your online reputation is more than an advantage, it’s a crucial component in your continued success. Whether your dealership has enjoyed multi-generational success or is finding its legs, each day brings the opportunity to make a first impression. Let our proven Reputation Management services ensure that you’re making the best impression possible.

 

Choose Wikimotive

By partnering with Wikimotive, you are equipping yourself with a proven arsenal of services expertly-designed to guarantee unparalleled results. Let us help you to turn every online search into a customer, and every customer into a lasting relationship. With Wikimotive, it’s just that simple.

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Is Dealer.com Corrupting Your Data?

Sep 22, 8:24AM, UPDATE: James Grace has contacted Wikimotive and shared findings with us: “We’ve tracked down the source of this issue to a 3rd Party Integration with Edmunds.com that was active on approximately 16% of our sites.  Edmunds pushed tracking code to these sites that was causing the Google session-ID to be overwritten with every “event” on the website, ultimately creating a new session for each event.  This dramatically increased direct traffic in these clients’ GA accounts.  We’ve deactivated these integrations across the Dealer.com platform and the issue has been resolved.  We will be communicating with Edmunds to discuss whether or not to reactivate the integrations.  Dealers with questions or concerns should reach out to their Dealer.com Digital Advisor.”

Thanks to James and his team for their efforts to bring transparency to the dealer community. The dialogue I’ve had with James gives me hope that there will be more transparency to come and that digital agency’s like Wikimotive will have better access to staff in a position to take action for the benefit of their dealer clients. Wikimotive will be meeting with James and his team next week to discuss other areas of concern regarding data integrity and 3rd party integration.

BREAKING Sep 21, 2:16pm: James Grace, Sr. Director of Analytics at Dealer.com has contacted Wikimotive and is looking in to this issue as well as original potential causes. We have a tentative meeting scheduled to discuss this as well as other data concerns for improving analytics data quality at dealer.com. See future article to follow.

FINAL UPDATE, SEP 21, 10:23AM: AT THIS TIME WE CAN CONFIRM THE ISSUE HAS BEEN RESOLVED. DDC IS NOT ACKNOWLEDGING THAT THIS AFFECTED MULTIPLE WEBSITES. WE ATTRIBUTE THE ISSUE AS A SERVER/PERFORMANCE ISSUE.

Yesterday we were measuring site load times in excess of 50 seconds. Today we are measuring them at just above 10 seconds fully loaded. At this time we consider this resolved, however you should check for this issue if you are observing slower than normal site load times.

IMPORTANT: DDC IS NOT ACKNOWLEDGING THAT THIS ISSUE IS AFFECTING THE PLATFORM GLOBALLY OR TO ANY DEGREE OUTSIDE INDIVIDUAL INSTANCES. THEY ARE NOT TAKING ACTION TO TROUBLE SHOOT THIS ON OTHER WEBSITES. IF YOU BELIEVE YOU HAVE AN ISSUE YOU WILL NEED TO CONTACT DEALER.COM DIRECTLY!

SEP 21, 9:19AM, UPDATE:DEALER.COM CLAIMS THIS ONLY AFFECTED A SINGLE SITE AND WAS DUE TO A ABD IMPLEMENTATION OF GOOGLE ANALYTICS. THEY CLAIMED THE ISSUE IS RESOLVED, HOWEVER WE STILL SEE THIS ISSUE OCCURRING.  IT APPEARS THAT DDC HAS REBOOTED ONE OR SEVERAL SERVERS. THIS IS UNCONFIRMED. WE STILL SEE THIS ISSUE AFFECT SOME SITES WITH INTER-MITTEN REGULARITY – MORE NOTICEABLE WHEN WE OBSERVE WEBSITE FUNCTIONING SLOWER THAN NORMAL (IF YOU NOTICE YOUR WEBSITE LAGGING OR LOADING SLOWLY, YOU SHOULD CHECK FOR THIS ISSUE). OTHER SITES ARE STILL TRIGGERING THIS ISSUE ON EVERY SESSION REGARDLESS OF SPEED – THIS SEEMS LESS REGULAR.

12:23PM EDT, LATEST UPDATE: THIS ISSUE DOES AFFECT CHROME BROWSERS BUT IT IS LESS CONSISTENT WHEREAS IT CONSISTENTLY HAPPENS ON ALL OTHER WEB BROWSERS INCLUDING CHROME AND SAFARI IN MOBILE. THIS WILL LIKELY DIRECTLY AFFECT YOU AND YOU SHOULD TAKE ACTION IMMEDIATELY.

UPDATE: THIS MAY ONLY AFFECT SAFARI & INTERNET EXPLORER BROWSERS. MORE UPDATES TO FOLLOW.

 

Today at Wikimotive, we found an interesting development regarding analytics on Dealer.com websites while reviewing a client’s data. We noticed a 767.32% increase in their direct traffic, seemingly, overnight. At first we thought maybe a rogue email campaign was generating bot traffic, but instead we found something a bit more surprising.  You can see this happen for yourself using the realtime tool in Google Analytics.

Search your dealership name and click the result which will take you to your homepage. From there, navigate to new (or used) inventory. Next, filter your results by make, model, body style or any available filter option. Once your filter is applied you will notice that your organic session has ended and you are now listed as a new direct session.

If you continue to refine filter options your direct session will bounce and a new direct session will be created. This is very concerning as the level of data corruption can be significant depending on user behavior. If your store’s IP is not filtered from your view and your sales people use your website to show different vehicles to customers in the showroom this will create substantial additional traffic that never really existed. In the most extreme case we found, one dealer went from 921 new (direct) users for 3,309 (direct) sessions  to 7,988 new (direct) users and 10,435 (direct) sessions in just 30 days.

Worse still, this will impact all session data from other sources. If your referral traffic filters inventory that session data is lost form that point forward. If they visit multiple VDPs or other pages and submit a lead it will be sourced as direct instead of the true originating source – same for Organic, or any other traffic source. This has far reaching consequences and should be corrected swiftly.

I have confirmed that this was not a one off by testing this on multiple brands across multiple dealers. I would strongly urge that if your website is provided by dealer.com, that you reach out immediately and find out what they are doing to correct this. We have contacted dealer.com about this issue for our clients, but have not yet received a response.

Tell us what you find! Are you seeing the same thing? Did you have different findings? Be sure to check multiple browsers and check mobile vs desktop!

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