Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Last month, I discussed the importance of using multiple tools when gauging the success of your automotive SEO efforts. Simply looking at a graph on Google Analytics won’t tell you much; in fact, doing so can be misleading. This is because Google Analytics lumps traffic in buckets without a quick and easy way to see the “why” behind each visitor. […]
I’ve said it before, and I’ll say it again: SEO (search engine optimization) is constantly changing. And while it is an essential piece of a dealership’s marketing strategy, not everyone has time to keep up with the constant change. For me, though? Well, that’s my job. So, in an effort to keep everyone on the same page, I’ve put together […]
As you develop a marketing strategy, it is imperative that you periodically look at your data, determine your success stories, and find places where your efforts could use improvement. It has been six months since the implementation of GA4, and you and your team may have noticed some differences in your conversions, from the type recorded to the frequency. This […]
This past July, the digital marketing world experienced a shockwave that was felt throughout the automotive industry and in many other industries as well. Universal Analytics (GA3) was sunsetted across the horizon, and a new version, Google Analytics 4 (GA4), was introduced. The creation and overall validity of this new version of Google Analytics stemmed from increasingly more intense privacy […]
Google’s algorithm updates, big SEO (search engine optimization) uh-ohs, performance analysis, and the timelessness–or lack thereof–of SEO. These are all topics Dave covered in the August episodes of SEO Climb, and you won’t want to miss out on any of this information. If you did happen to miss an episode or two, though, you’re in luck because I put together […]
So, you want to know how to determine whether or not a specific page on your side is performing? Grab your laptop and open your Google Analytics 4 account, and we’ll lay it out for you step-by-step. Go into ‘Reports’ Select the URL that you want to check-out. Going down to […]
In case you or your marketing team have missed the countless notifications, emails, and articles about it, Universal Analytics officially became a thing of the past on July 1, 2023, giving way to Google Analytics 4 (GA4), the latest data measurement tool offered by Google. Whether you just made the switch at the end of the month or you created […]
Well, folks, the time has officially come. After over ten years of Universal Analytics (UA), it is time to move over to Google Analytics 4 (GA4). Technically, you or your digital marketing vendor should have set you up on GA4 a long while ago, allowing you to capture historical data, but if not––it’s important to get on it now. As […]
The June episodes of High Performance wrapped up series two. Zach talked about Performance Max ads, along with other paid advertising opportunities, how to increase fixed ops leads, and even some common reasons you may see an increase in direct traffic to your website. This information allows you to not only learn how to best manage your dealership’s online marketing […]
GA4, What’s all the fuss about? Well, the fuss exists for good reason, and it’s probably going to continue through 2023 and into 2024. For those not aware, Google Analytics 4 (or “GA4”) is the new version of Google Analytics. It’s existed since 2020 in some form or another, has matured a lot through late 2022 into 2023, and will […]
Did you start getting a lot of out-of-state traffic in 2022? If so, were you wondering why? Well, you could have attracted out-of-market traffic via blog articles that are informational (as opposed to transactional). As we’ve discussed in recent weeks, this means blog articles that attract people who want to learn more about things like towing capacity, or trim levels, […]
As promised, we at Wikimotive have been delivering yet another knowledge-packed video series over the last few weeks. This time, we are hosting a special guest: Vendor Accountability Advocate from ThinkBetter, Angus Fox. Angus has taken the stand to tell you how to ensure you are getting the most out of your third-party vendors, from your automotive SEO provider to […]
Accountability… Whether we’re talking about the SEO vendor you’ve hired, or your in-house team, what are the ways you can tell if they’re not hitting the nail on the head with your SEO? Well, let’s be honest; when it comes to SEO, there are often a lot of people saying words AT you, instead of communicating WITH you to help […]
2022 has officially come to a close, and what a year it was for automotive SEO. With changes coming from left and right, it might have been hard to keep track of it all. For that reason, SEO Climb host Dave Estey held a podcast-style panel to discuss the most important SEO topics of 2022. The panel included me, Meaghan […]
A few weeks back, we talked about Google’s Broad Core Update which Google rolled out the first week of December. And just before that we had served up an introduction to Core Web Vitals, which were the focal point of Google’s previous update back in May. That said, new year, new game. Not only will those updates have laid the […]
Last week, we started talking about common Google Analytics problems affecting dealerships everywhere. And since I’m young, healthy and have a fast recovery time, guess what? Yup…we’re gonna do it again. Problem #1: Self Referrals in Your Reports What are “self referrals”? They’re what happens when your own website’s domain shows up on your site as referral traffic. This […]
Today, let’s talk about 3 simple, but critical implementation problems plaguing the Google Analytics profiles of dealerships all around the country, right now, and could be affecting you. Problem #1: Data Loss Generally speaking, your analytics sessions are your vitals. If you see that line hit 0 and stay there, we’re calling time of death. That’s why we need […]