Category: Just The Tip

7 Easy Ways to Optimize Your YouTube Content

Log onto Google and do a search for anything, and you’ll be provided with what Google interprets to be related video content. Most likely, the results will feature videos that are posted to YouTube (over other video platforms) since it’s a Google-owned platform. In other words, YouTube content has SEO Value. And since this series […] Read More

YouTube Analytics &Your Dealership’s Video Content

Video analytics are crucial. They help you to assess the quality of your content, to identify what is and isn’t resonating with your dealership’s audience, and they help you to evolve your strategy so that your next piece of content can perform better than your last one. Plus, when it comes to YouTube (as opposed […] Read More

Where Should You Post Your Videos (and Why)

Facebook. YouTube. Which platform should you be posting your dealership’s videos on, and why? On one hand, Facebook is STILL the most prominent social media platform out there with roughly 2.5 billion users, worldwide – but it also features additional post types in addition to video. YouTube, on the other hand, only boasts about 2 […] Read More

Are You Paying Attention to Your Video Metrics? You Should Be.

It’s one thing to create videos – but what’s the point if those videos aren’t driving social media engagement and expanding your overall reach? By now, our regular viewers should familiar with Facebook Insights – and how to find them. If you’re a first time viewer, or would simply like to revisit our recent content, […] Read More

The Value of Facebook Audience Insights

Last week, we provided an overview of Facebook Page Insights, a great front-end tool that helps you to monitor the effectiveness of your posting strategy. Now, there are more in-depth tools and visibility provided by both Facebook Business Manager and other third-party tools, but the simplified accessibility of Page Insights makes it universally valuable. This […] Read More

COVID-19 and Your Business

Just last week, we launched our revamped format for ‘Just the Tip’. And while our weekly series of SEO and Digital Marketing tips will continue in light of current world events, we felt it was important to take a step back, and offer some topical content useful to businesses across all verticals. In an effort […] Read More

Your Business Needs More Video Content

Video content has been credited as having become the #1 catalyst for the online discovery of new products, services, and brands, as well as becoming a preferred resource for all sorts of do-it-yourselfers. And it’s really no surprise that video has proven so effective. A study of American consumers revealed that viewers retain up to […] Read More

Just the Tip – The Relationship Between Social Media and SEO

The relationship between Social Media and Search Engine Optimization (SEO) is complicated and often misunderstood, and in a perpetual stage of change. In reality, they are complimentary areas of focus that can drive their own results, and can help to amplify the results achievable by the other. Understanding the Roles The role of Social Media […] Read More

Just the Tip – Conversational Content

Conversational content. Depending on the extent of your involvement with content creation and familiarity with certain principles of SEO, it’s a term you may have heard before. But it’s also a term that is commonly misunderstood. What is Conversational Content? At its heart, ’conversational content’ is about creating a personalized experience for the reader. Think […] Read More

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