Tag: automotive marketing

3 Changes Made By YouTube That You Should Know About

3 Changes Made By YouTube That You Should Know About

The average American’s video consumption has increased 52% since 2019, with most people consuming 16 hours of online video content per week. Now, sure…some of that’s content is attributed to streaming – but when we look at video through the eyes of the consumer, we see just how valuable it becomes to any business or brand. Consider this: video content […]

Google My Business Nested Listings (Part Two)

Google My Business Nested Listings (Part Two)

Last week, we talked about nested department listings, why they’re important, and the steps you need to take to get them set up. Now, let’s talk about steps you can take to further optimize them. Now…this is a topic that we’ve covered in the past but, today, we’re going to look at it from a slightly different perspective. So, let’s […]

How to Write Your Dealership’s ‘About Us’ Page

How to Write Your Dealership’s ‘About Us’ Page

Let’s talk today about one of the most basic purposes of your website: showing a potential customer who YOU are. More specifically, we’re going to talk about creating the best “About Us” page possible. Your “About Us” page should explain to a potential car buyer who you are, where you are, what you sell, and explore exactly what sets you […]

Auditing Third-Party Tools

Auditing Third-Party Tools

Every day, prospective car buyers are visiting your website. But today, we’re not gonna talk about how they GOT there, we’re going to talk about what happens when they ARE there. More importantly, how it could hurt YOUR chances of making that sale. Whether we’re talking about your website’s ability to (i) calculate the value of trade-in (ii) to schedule […]

Why You Should Be Branding Your Salespeople Using Video

Why You Should Be Branding Your Salespeople Using Video

Annnnd we’re back – in the studio – after a great week in Napa Valley at DMSC 2021. In fact, it was such an impactful experience that we’re going to hold off on our regular topics for one more week — because we’re feeling particularly inspired to #weaponizetheconnectivity. Of all the amazing keynotes, panels and breakout sessions that took place […]

How to Create Tailor-Made Content for Your Dealership (Part Three)

How to Create Tailor-Made Content for Your Dealership (Part Three)

Alright everyone, it’s time to find out the final step to refining your content… Two weeks ago, we went over how to find your target audience… …and last week we discussed the importance of using a unique tone for every piece of content. This week, I’m going to tell you about the final piece of the content puzzle: VOICE. One […]

How to Audit Your Core Web Vitals

How to Audit Your Core Web Vitals

Last week we revisited Core Web Vitals, three relatively new factors that Google takes into consideration when assessing the experience offered to their users, by your dealership’s website. Specifically, we talked about LCP, FID and CLS. Now remember, Google’s primary goal is to ensure a positive user experience, and directs any search query to the site that (i) best answers […]

What are the Most Important Ranking Factors in Local Search?

What are the Most Important Ranking Factors in Local Search?

There’s no such this as a “one-size fits all”, or “set-it-and-forget-it” SEO solution. When we talk about “Organic SEO” it’s important to recognize the reason why we use the term “organic”. It’s because SEO and the algorithms involved are constantly evolving, and your dealership’s strategy needs to evolve with them. Factor in the unique challenges of the automotive space, and […]

Is iOS 14 Affecting Your Ad Spend?

Is iOS 14 Affecting Your Ad Spend?

Hey digital marketers…more than 100 million consumers NOW have the option of limiting your ability to hit them up with targeted ads. So…whatcha gonna do about it? iOS 14 and Consumers When iOs 14 was first rolled out almost six months ago, there was a lot to like: better app organization, customizable widgets, less obtrusive notifications, improved map and translation […]

Machine Learning (SEO Tips to Help Your Dealership Succeed in 2021)

Machine Learning (SEO Tips to Help Your Dealership Succeed in 2021)

Machine learning, what is it? How does it affect me? And does this mean the T1000 is already here? The answer is maybe. On the face of it, machine learning is a complex and often times “scary” subject. But the truth is that machine learning has already been a part of our daily lives for years and you likely didn’t […]

SEO Tips to Help Your Dealership to Succeed in 2021 (Part 2)

SEO Tips to Help Your Dealership to Succeed in 2021 (Part 2)

Last week, we began focusing on SEO Tips to help your dealership succeed in (what we hope will be a post-COVID) 2021. More specifically, to succeed in a world where, every day, online retailers are taking increasingly more aggressive strides to attract prospective car buyers that might otherwise do business with you. And one of the topic we covered was […]

Visual Indicators & The Page Experience Update

Visual Indicators & The Page Experience Update

A few weeks back, we talked about Google’s Broad Core Update which Google rolled out the first week of December. And just before that we had served up an introduction to Core Web Vitals, which were the focal point of Google’s previous update back in May. That said, new year, new game. Not only will those updates have laid the […]

Holiday GMB Tips For Your Dealership

Holiday GMB Tips For Your Dealership

The countdown is on: first Christmas, then New Years, and then we’ll say hello to 2021…all within the next two weeks. Between the craziness of the holidays, and a new year to come, you can bet that prospective car buyers and service customers will be looking you up. But is your GMB listing set up to tell them what they […]

Is Vimeo a Better Platform for Your Dealership’s Videos?

Is Vimeo a Better Platform for Your Dealership’s Videos?

Just a couple weeks ago, I was one of 70+ automotive marketing professionals invited to speak at the Automotive Analytics and Attribution Summit, and we had an awesome session on the growing importance of video content to dealerships like yours. But, after discussing the pros and cons of Facebook vs. YouTube as video posting platforms, a question arose. What about […]

What is a Featured Snippet?

What is a Featured Snippet?

When it comes to any of the topics that we cover here on “Just the Tip”, we can all gain important vantage points and valuable insights when we discard our professional roles and approach each topic from the perspective of the consumer. So put on your consumer hat, and imagine that you’re a car buyer, performing a search for the […]

5 Things That Could Redefine Your Dealership’s Social Media

5 Things That Could Redefine Your Dealership’s Social Media

There’s a lot of territory to cover when it comes to your dealership’s social media activity. The problems are a-plenty, and we see them every day. The wrong kind of content. Inconsistency and infrequency of posting. Misreading your audience on one platform versus another, delivering the wrong message in turn, and not taking the correct steps to grow those audiences. […]

Just for Your Dealership: JTT Episodes You Might Have Missed

Just for Your Dealership: JTT Episodes You Might Have Missed

It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT since…well, since 2020 first starting going to sh*t. Jay: The Quarantine Months […]

3 Current Problems That Could Be Affecting Your Dealership (Part 2)

3 Current Problems That Could Be Affecting Your Dealership (Part 2)

Last week, we started talking about common Google Analytics problems affecting dealerships everywhere. And since I’m young, healthy and have a fast recovery time, guess what? Yup…we’re gonna do it again.   Problem #1: Self Referrals in Your Reports What are “self referrals”? They’re what happens when your own website’s domain shows up on your site as referral traffic. This […]

3 Current Problems That Could Be Affecting Your Dealership (Part 1)

3 Current Problems That Could Be Affecting Your Dealership (Part 1)

Today, let’s talk about 3 simple, but critical implementation problems plaguing the Google Analytics profiles of dealerships all around the country, right now, and could be affecting you.   Problem #1: Data Loss Generally speaking, your analytics sessions are your vitals. If you see that line hit 0 and stay there, we’re calling time of death. That’s why we need […]

Why Google Isn’t Crawling Your Dealership’s Website

Why Google Isn’t Crawling Your Dealership’s Website

So, you have a webpage that’s not indexed by Google…that’s a problem. So let’s troubleshoot that. Well, unless you have something more important to do. (Newsflash…you don’t) If Your Page Isn’t Currently Indexed One issue could be that you accidentally told Google not to index your site. How? Well, there are two ways this can happen. One is you have […]