Tag: automotive marketing

Car Dealership Marketing Agencies and What They Can Do for You

Car Dealership Marketing Agencies and What They Can Do for You

Regardless of who you are or what you do for a living, you probably have a pretty good idea of what traditional marketing looks like: newspaper and TV ads, billboards, radio spots, and other costly investments. While they may feel like tried-and-true avenues to pursue, these advertising mediums have become increasingly less fruitful over time. Unlike modern digital marketing, they […]

Brick and mortar vs. online competitors

Brick and mortar vs. online competitors

Competition… Are you online competitors the same as your brick and mortar competitors? What’s the difference? And how do you figure out who, and where, you should be targeting? Well, you know from your monthly OEM reporting what your market share is, and who your competitors are, right? But that doesn’t really encompass everything, does it? In fact, over the […]

How can I tell if my SEO strategy is correct?

How can I tell if my SEO strategy is correct?

Accountability… Whether we’re talking about the SEO vendor you’ve hired, or your in-house team, what are the ways you can tell if they’re not hitting the nail on the head with your SEO? Well, let’s be honest; when it comes to SEO, there are often a lot of people saying words AT you, instead of communicating WITH you to help […]

How long does SEO take?

How long does SEO take?

So, you have an SEO strategy in place, but how long will it take for you to see any results? And are there any tools you can use to monitor those changes? So, you’ve written that first check to your new SEO provider. Now you find yourself checking your watch and thinking to yourself, “Okay, where are my results?” Well, […]

How do I set my dealership up for the holidays?

How do I set my dealership up for the holidays?

The holidays are upon us and – whether you like it or not – that means you’re going to have to put in some legwork to make sure your dealership is prepared to keep your customers saying, “Ho Ho Ho” instead of “Oh no, no”. So, we’re going to remind you why it’s crucial to update your service scheduler, show […]

Are blogs necessary? What makes one effective?

Are blogs necessary? What makes one effective?

If you’re looking for reasons why your dealership should have a blog, remember that I’ve prattled on and on and on about putting new content on your website. So why do we suggest a blog? It’s because blogs are the easiest way to create and curate up-to-date content, and present it in an organized fashion. If you’re just stacking a […]

Is it possible to over-optimize content?

Is it possible to over-optimize content?

We’ve talked a lot about content and optimization and you may be thinking to yourself, “Is there possibly too much of a good thing?” And the answer is an emphatic “yes”. Back in 2003-4… SEO practitioners could get away with a lot more than they could now, which led to a lot of questionable practices like stuffing keywords into your […]

How do I know which topics to write about?

How do I know which topics to write about?

Topics to Write About You’ve heard me go on and on about the important of creating content that answers questions; and probably asking yourself, “How do I know what to write about?” “How do I do the keyword research?” “How do I know what questions are being asked?” The Answer is Actually Right on Your Showroom Floor Go out and […]

What is Automotive SEO and Why Does it Matter?

What is Automotive SEO and Why Does it Matter?

As a professional in the automotive space, you want your website to perform the best it can. While paid ads on Google and various social media platforms can help to grab the attention of some online users, the fact is: focusing on a Pay-Per-Click (PPC) strategy is not making the most of your online presence. A large portion of online […]

What about buying backlinks?

What about buying backlinks?

Should You Purchase Backlinks? If your inbox looks anything like mine does, there’s far too many emails from people you don’t recognize offering to sell you backlinks from “high domain authority websites”. It’s a trap. Why? Because it’s specifically against Google guidelines to purchase backlinks stating, “Google works hard to ensure that it fully discounts links intended to manipulate search […]

Wikimotive Discusses MRC 2022

Wikimotive Discusses MRC 2022

Filmed on Day 3 of the Modern Retail Conference, Zach Billings (Wikimotive Co-Founder & Vice President of Client Success) & Angus Fox (Lead Analyst, ThinkBetter Marketing) have a candid discussion about: Their thoughts on MRC 2022 The state of automotive and its’ changing tide… Adjustments dealers need to make for continued success, and… How you can get access to their […]

What are backlinks and how do they help me?

What are backlinks and how do they help me?

What is a Backlink? Backlinks are an important part of any SEO strategy, and there are a number of ways to get them. But what are they to begin with? A backlink is essentially a vote endorsing your site for offering the correct answer or reference to whatever keyword is being linked. How to Earn a Backlink There are a […]

How do I optimize my Google Business Profile?

How do I optimize my Google Business Profile?

Optimizing Your GBP If you want to do well on search engines you need to answer questions, and your GBP is just another place for you to do that. Now, how far you want to go into answering questions on your GBP is up to you and how much you want to invest in terms of time and resources. Some […]

How do I get a Featured Snippet?

How do I get a Featured Snippet?

What is a Featured Snippet? To cite Google’s preferred definition, “Featured snippets are highlighted excerpts of text that appear at the top of a Google search results page in what is known as ‘Position 0’. They provide users with a quick answer to their search query. Featured snippets are more likely to appear when users enter informational search queries.” Why […]

Why is SEO valuable?

Why is SEO valuable?

Why is SEO Valuable? I’ll tell you why…because it makes any number of things on your website – that you’re already spending money on – work better. So, here’s the thing. You’ve paid good money to have a website provided to you. You’ve paid good money to have that website filled with content. You’ve paid good money to have inventory […]

What is SEO?

What is SEO?

What is SEO? SEO (Search Engine Optimization) is all the actions you take to optimize your marketing for search engines like Google, Bing, Yahoo. And yes, even your YouTube content, or Instagram & Facebook posts can be optimized. So what does that take? Well, there’s a number of different facets to SEO, some of which you are probably familiar with, […]

Why should I post blogs to Facebook?

Why should I post blogs to Facebook?

Blogposts in your store’s website should be a cornerstone of your SEO strategy. But what are you doing to leverage those blogs on Facebook? What does posting a blog to Facebook do for me? We refer to this as “social syndication”, and it’s a very important way of being able to accelerate the rate of climb for an SEO initiative […]

Written Content vs Video Content

Written Content vs Video Content

Seems like everything is video now. Why written content versus video? When it comes to your dealership’s SEO, are videos more important than written blogs? Words on your site are easier for Google to understand. Certainly the “artificial intelligence” that Google is bringing to bear is increasing in intelligence – and understanding of content is getting better and better. But […]

Do preorder pages help my dealership?

Do preorder pages help my dealership?

Do we recommend pre-order pages? Absolutely, but don’t think that you can do much in the way of search engine optimization for it. We have a lot of clients who have approached us about this, and we’ve helped most of our dealers with the creation of robust pre-order pages with good FAQ, clear calls to action, and resources throughout the […]