Tag: Automotive Sales

Going Up? (Are YOU Losing a 44% Increase in Sales?)

Going Up? (Are YOU Losing a 44% Increase in Sales?)

As featured on the August cover of AutoSuccess Magazine. As we continue to navigate the shifting landscape in auto retail, one thing has become crystal clear… the days of cost-cutting have ended. In December, I wrote about how to make wise cuts to your marketing as the market retracted, and that was the right move then. Now, car sales have […]

Why You Should Be Branding Your Salespeople Using Video

Why You Should Be Branding Your Salespeople Using Video

Annnnd we’re back – in the studio – after a great week in Napa Valley at DMSC 2021. In fact, it was such an impactful experience that we’re going to hold off on our regular topics for one more week — because we’re feeling particularly inspired to #weaponizetheconnectivity. Of all the amazing keynotes, panels and breakout sessions that took place […]