June 2026 Newsletter

June 2026 Newsletter

This Month from Wikimotive… This month, we’re challenging one of the biggest assumptions in automotive marketing: that the next breakthrough is always hiding behind the latest buzzword. We’re exploring why consistent execution still beats chasing...
BS-Busting the Google AI Overview Hype

BS-Busting the Google AI Overview Hype

Sometimes, when you Google something, an AI-generated paragraph shows up at the top of the results, giving you an answer and including a few cited sources for the information. This feature is called Google’s “AI Overview,” or AIO for short. We’re going to strip...
May 2026 Newsletter

May 2026 Newsletter

This Month from Wikimotive… Cheap SEO, weak content, limited data visibility, and broken lead processes are creating bigger problems for dealerships than many realize. Not because the fundamentals stopped mattering, but because too many stores have stopped...
State of Search | May 2026

State of Search | May 2026

In the first installment of STATE OF AI SEARCH (recorded as a LIVE webinar Thursday, May 14th) Zach Billings breaks down one of the most misunderstood topics in automotive marketing today: what AI search is actually changing — and what it isn’t. As dealers race to...
April 2026 Newsletter

April 2026 Newsletter

This Month from Wikimotive… Dealers are producing more content than ever, and many are seeing less from it. Not because content doesn’t matter, but because it’s being built without the foundation that makes it work. From who’s representing your store to how...