Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
SEO can be very powerful for a business, why not use it to help your automotive business? With Automotive SEO your dealer can be taken to a whole new level.
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more traffic. Right? But…more traffic doesn’t necessarily mean that you’re going to have more opportunity. A […]
Last month, I told you that you weren’t going to want to miss out on the April episodes of ThinkBetter with Angus Fox; I wasn’t kidding. This past month, Angus provided even more questions to ask your vendors to ensure you are getting the best possible product. He also went in-depth, showing you how you can tell what your third-party […]
So, you’re here [let’s call it “Location A”] and you’re being outranked by another dealership way over here [“Location B”]? There are a number of factors that cause a dealership across the country to rank higher than you do, beginning with the keyword. Getting Outranked | Transactional Searches vs. Informational Searches Is this a transactional keyword that would indicate that […]
So, one of the questions I’m asked all the time is “Angus – if your specialty is vendor accountability, what vendors would you recommend”. Well, there are only 3 that I can recommend 100% of the time. But who are they? Disclaimer: It’s important to note that I have no association with 2 of these vendors, but was a previous […]
So, you’re spending all kinds of money. You’ve got all kinds of marketing dollars going in all different directions, and you have all this referral traffic coming back to you website. How can you tell what it’s actually doing? I’ve got you covered. There’s a lot of different ways we can measure that 3rd party traffic and the way that […]
Accountability in pay-per-click is very important because the money that you’re spending only lasts for that moment in time. With a poorly configured account with poor targeting, incorrect ads, and a low-quality score, that money can vanish and you can get nothing for it. It’s very easy to have lots of fraud, waste, and abuse in pay-per-click and it’s often […]
As promised, we at Wikimotive have been delivering yet another knowledge-packed video series over the last few weeks. This time, we are hosting a special guest: Vendor Accountability Advocate from ThinkBetter, Angus Fox. Angus has taken the stand to tell you how to ensure you are getting the most out of your third-party vendors, from your automotive SEO provider to […]
Last week we talked about questions you can ask a 3rd party inventory provider to (hopefully) get more traffic to your website. But what about your website tools, like a trade provider, chat provider, or service scheduler? Here’s some questions we can ask those tool providers to see how well they’ll fit in with our website and our marketing stack. […]
We touched on alignment. It’s one of the most important things we can make sure of: that our partner is providing exactly what we think. We want to ask them point blank: What are the main goals you’re helping dealers using your product meet? Is it leads? Is it impressions? Is it branding? What am I getting for my money? […]
What are some of the ways you should compare 3rd party inventory providers? As we’ve discussed previously, the way we hold our vendors accountable is going to differ depending on what service they’re providing. In this example, let’s talk about some ways we can compare a 3rd party inventory listing provider. On-Page vs. Off-Page When we’re looking at a 3rd […]
Now that we’ve discussed what vendor accountability is, let’s discuss some of the tools we’ll use to hold our vendors accountable. Now, before I get into that you’re going to notice that I’m going to use the word ‘our’ a lot. That’s because I don’t identify as a vendor. I identify with the dealer. Our job is to hold the […]
Are you really okay writing checks to countless vendors, settling for meaningless reports and questionable results? If you’re paying them month-after-month you need to hold them accountable. In the coming weeks, I’ll give you the complete playbook, as well as a number of FREE tools, dashboards, and reports. But first, I’ll define Vendor Accountability, identify which vendors you should be […]
Like all businesses, modern car dealerships rely heavily on the internet to reach prospective customers and increase sales; given the competitive nature of the automotive industry, it’s crucial to stand out from the crowd. Search engine optimization (SEO) is one of the best ways for you to accomplish this goal. Through a variety of techniques, SEO works to optimize your […]
Regardless of who you are or what you do for a living, you probably have a pretty good idea of what traditional marketing looks like: newspaper and TV ads, billboards, radio spots, and other costly investments. While they may feel like tried-and-true avenues to pursue, these advertising mediums have become increasingly less fruitful over time. Unlike modern digital marketing, they […]
A few months back, the team here at Wikimotive began a new video series called SEO Climb with Dave Estey. Series 1 is officially coming to an end, so we figured we would give you a full recap of everything discussed over the past few weeks. Let’s get started: Defining SEO: The What, Why & How In the beginning episodes […]
Competition… Are your online competitors the same as your brick-and-mortar competitors? What’s the difference? And how do you figure out who, and where, you should be targeting? Well, you know from your monthly OEM reporting what your market share is, and who your competitors are, right? But that doesn’t really encompass everything, does it? In fact, over the last five […]
Accountability… Whether we’re talking about the SEO vendor you’ve hired, or your in-house team, what are the ways you can tell if they’re not hitting the nail on the head with your SEO? Well, let’s be honest; when it comes to SEO, there are often a lot of people saying words AT you, instead of communicating WITH you to help […]
So, you have an SEO strategy in place, but how long will it take for you to see any results? And are there any tools you can use to monitor those changes? So, you’ve written that first check to your new SEO provider. Now you find yourself checking your watch and thinking to yourself, “Okay, where are my results?” Well, […]
2022 has officially come to a close, and what a year it was for automotive SEO. With changes coming from left and right, it might have been hard to keep track of it all. For that reason, SEO Climb host Dave Estey held a podcast-style panel to discuss the most important SEO topics of 2022. The panel included me, Meaghan […]
December was a special month for SEO Climb with Dave Estey. Not only did two of the regularly scheduled episodes air, but a special edition of the video series was released. The first two weeks followed the regular format as Dave covered content marketing, touching base on over-optimization and the necessity of blogs. The third week, a Holiday Special, was […]