Author: Wikimotive LLC

How do I set my dealership up for the holidays?

How do I set my dealership up for the holidays?

The holidays are upon us and – whether you like it or not – that means you’re going to have to put in some legwork to make sure your dealership is prepared to keep your customers saying, “Ho Ho Ho” instead of “Oh no, no”. So, we’re going to remind you why it’s crucial to update your service scheduler, show […]

Are blogs necessary? What makes one effective?

Are blogs necessary? What makes one effective?

If you’re looking for reasons why your dealership should have a blog, remember that I’ve prattled on and on and on about putting new content on your website. So why do we suggest a blog? It’s because blogs are the easiest way to create and curate up-to-date content, and present it in an organized fashion. If you’re just stacking a […]

Is it possible to over-optimize content?

Is it possible to over-optimize content?

We’ve talked a lot about content and optimization and you may be thinking to yourself, “Is there possibly too much of a good thing?” And the answer is an emphatic “yes”. Back in 2003-4… SEO practitioners could get away with a lot more than they could now, which led to a lot of questionable practices like stuffing keywords into your […]

How do I know which topics to write about?

How do I know which topics to write about?

Topics to Write About You’ve heard me go on and on about the important of creating content that answers questions; and probably asking yourself, “How do I know what to write about?” “How do I do the keyword research?” “How do I know what questions are being asked?” The Answer is Actually Right on Your Showroom Floor Go out and […]

What about buying backlinks?

What about buying backlinks?

Should You Purchase Backlinks? If your inbox looks anything like mine does, there’s far too many emails from people you don’t recognize offering to sell you backlinks from “high domain authority websites”. It’s a trap. Why? Because it’s specifically against Google guidelines to purchase backlinks stating, “Google works hard to ensure that it fully discounts links intended to manipulate search […]

What are backlinks and how do they help me?

What are backlinks and how do they help me?

What is a Backlink? Backlinks are an important part of any SEO strategy, and there are a number of ways to get them. But what are they to begin with? A backlink is essentially a vote endorsing your site for offering the correct answer or reference to whatever keyword is being linked. How to Earn a Backlink There are a […]

How do I optimize my Google Business Profile?

How do I optimize my Google Business Profile?

Optimizing Your GBP If you want to do well on search engines you need to answer questions, and your GBP is just another place for you to do that. Now, how far you want to go into answering questions on your GBP is up to you and how much you want to invest in terms of time and resources. Some […]

How do I get a Featured Snippet?

How do I get a Featured Snippet?

What is a Featured Snippet? To cite Google’s preferred definition, “Featured snippets are highlighted excerpts of text that appear at the top of a Google search results page in what is known as ‘Position 0’. They provide users with a quick answer to their search query. Featured snippets are more likely to appear when users enter informational search queries.” Why […]

How can I rank on Google?

How can I rank on Google?

What Makes a Site Rank Well on Google? That’s a million dollar question. Wait. Actually it’s billions of dollars and, with the onset of things like AI and machine learning, there’s a lot going on here. In fact, sometimes, Google might be hard-pressed to tell you the answers themselves. However, SEO professionals who have been doing this for a long […]

Why is SEO valuable?

Why is SEO valuable?

Why is SEO Valuable? I’ll tell you why…because it makes any number of things on your website – that you’re already spending money on – work better. So, here’s the thing. You’ve paid good money to have a website provided to you. You’ve paid good money to have that website filled with content. You’ve paid good money to have inventory […]

What is SEO?

What is SEO?

What is SEO? SEO (Search Engine Optimization) is all the actions you take to optimize your marketing for search engines like Google, Bing, Yahoo. And yes, even your YouTube content, or Instagram & Facebook posts can be optimized. So what does that take? Well, there’s a number of different facets to SEO, some of which you are probably familiar with, […]

Understanding Page Experience

Understanding Page Experience

Content is king…we say it all the time. But even if your site offers the very best in insightful blog posts, comprehensive model pages, and thorough vehicle comparisons, Google will devalue those pages if your site offers a less-than-than satisfying user experience. When discussing user experience (or UX) it’s fairly common to see the terms “core web vitals” and “page […]

Does Your Content Suck? How to Tell & How to Fix It

Does Your Content Suck? How to Tell & How to Fix It

All right, dealers… Last month, Dave gave you some actionable steps to check the functionality of your site, create certain types of valuable content, and better understand metas. So let’s take one of those tips, and build it out a little bit further. When it comes to creating SEO-friendly content, there’s no shortage of misconceptions out there. Many of them […]

Top Things Auto Dealers Can Do TODAY To Help With SEO

Top Things Auto Dealers Can Do TODAY To Help With SEO

All right, dealers… Search Engine Optimization is the process of optimizing the various signals generated by your online presence with the goal of increasing the quality of traffic to your site. More high-quality leads means more sales. So, let’s talk about ACTIONABLE steps. In other words, what are the top things YOU can do TODAY to help with your SEO. […]

How to Create Tailor-Made Content for Your Dealership (Part Three)

How to Create Tailor-Made Content for Your Dealership (Part Three)

Alright everyone, it’s time to find out the final step to refining your content… Two weeks ago, we went over how to find your target audience… …and last week we discussed the importance of using a unique tone for every piece of content. This week, I’m going to tell you about the final piece of the content puzzle: VOICE. One […]

Image Selection & Alt Text

Image Selection & Alt Text

When someone loads your dealership’s page, the first thing to catch their eye is your imagery. Whether photo or video, the visual elements you incorporate are essential to having quality digital content. But that’s not all. You also need to write alt text for these images, if you want to rank in local search. But let’s not get ahead of […]

What is Structured Data?

What is Structured Data?

Last week Sam & Meaghan talked about Meta Descriptions and how they’re a great way to help prospective car-buyers and service customers find the content they’re looking for on your site. Meta descriptions are an essential place to start, but if you really want to get exposure, you’re going to need Schema Data, or as it’s more commonly referred to […]

What are Meta Descriptions?

What are Meta Descriptions?

When working in SEO, you need to optimize for users AND for search engines And there are different ways to do each of those things. But what if we told you there is ONE thing you can do to improve optimization for both? Because guess what? There is! We’re talking about meta descriptions! Meta descriptions are HTML tags that describe […]

Content: Authority vs. Engagement

Content: Authority vs. Engagement

Fair warning, today’s topic might get us in trouble with some of our friends who specialize in social media… but here it goes. Just because your content isn’t “engaging” on social media, doesn’t mean it’s not valuable for your business. Hopefully, we don’t get canceled for sharing this… If you are like us, the majority of the content you will […]