Senior leadership realignment positions the company for continued innovation, operational excellence, and long-term client success. PETERBOROUGH, NH [June, 2026] — Wikimotive is excited to announce a strategic evolution of its executive leadership team,...
This Month from Wikimotive... This month, we're challenging one of the biggest assumptions in automotive marketing: that the next breakthrough is always hiding behind the latest buzzword. We're exploring why consistent execution still beats chasing shortcuts. Along...
This Month from Wikimotive... Cheap SEO, weak content, limited data visibility, and broken lead processes are creating bigger problems for dealerships than many realize. Not because the fundamentals stopped mattering, but because too many stores have stopped treating...
This Month from Wikimotive... Dealers are producing more content than ever, and many are seeing less from it. Not because content doesn’t matter, but because it’s being built without the foundation that makes it work. From who’s representing your store to how...
This Month from Wikimotive... We break down what AI is actually changing, and what it isn’t. From the evolution of search to the growing gap between automation and real customer experience, this month is about separating progress from noise. From content that needs to...
This Month from Wikimotive... We unpack the reality behind AI “magic,” why shortcuts rarely deliver ROI, and how to approach new technology with sharper questions and stronger fundamentals. From post-NADA reflections to the operational discipline behind high-quality...
This article was written by Brian Pasch, Founder of Pasch Group and a guest contributor to the AutoSuccess 2026 Digital Marketing Edition, powered by Wikimotive. Excitement is building for the NADA convention in Las Vegas. Dealers are fielding dozens of...
This Month from Wikimotive... January is your clean slate—an opportunity to cut the clutter, regain control, and start the year with sharper strategy (not louder tactics). In this month’s newsletter, learn how to audit your vendor ecosystem, spend more wisely (not...
As you develop a marketing strategy, it is imperative that you periodically look at your data, determine your success stories, and find places where your efforts could use improvement. It has been six months since the implementation of GA4, and you and your team may...
What are some of the ways you should compare 3rd party inventory providers? As we’ve discussed previously, the way we hold our vendors accountable is going to differ depending on what service they’re providing. In this example, let’s talk about some ways we can...
In case you or your marketing team have missed the countless notifications, emails, and articles about it, Universal Analytics officially became a thing of the past on July 1, 2023, giving way to Google Analytics 4 (GA4), the latest data measurement tool offered by...
So, you’re spending all kinds of money. You’ve got all kinds of marketing dollars going in all different directions, and you have all this referral traffic coming back to you website. How can you tell what it’s actually doing? I’ve got you covered. There’s a lot of...
In this very special episode of SEO Climb, we're serving up Wikimotive's 2022 SEO Year in Review featuring Meaghan Farrell, Emily Taub, and your host Dave Estey.
Content is king…we say it all the time. But even if your site offers the very best in insightful blog posts, comprehensive model pages, and thorough vehicle comparisons, Google will devalue those pages if your site offers a less-than-than satisfying user experience....
All right, dealers… Last month, Dave gave you some actionable steps to check the functionality of your site, create certain types of valuable content, and better understand metas. So let’s take one of those tips, and build it out a little bit further. When it comes to...
All right, dealers... Search Engine Optimization is the process of optimizing the various signals generated by your online presence with the goal of increasing the quality of traffic to your site. More high-quality leads means more sales. So, let’s talk about...
Alright everyone, it’s time to find out the final step to refining your content... Two weeks ago, we went over how to find your target audience... ...and last week we discussed the importance of using a unique tone for every piece of content. This week, I’m going to...
When someone loads your dealership’s page, the first thing to catch their eye is your imagery. Whether photo or video, the visual elements you incorporate are essential to having quality digital content. But that’s not all. You also need to write alt text for these...
Last week Sam & Meaghan talked about Meta Descriptions and how they’re a great way to help prospective car-buyers and service customers find the content they’re looking for on your site. Meta descriptions are an essential place to start, but if you really want to...
When working in SEO, you need to optimize for users AND for search engines And there are different ways to do each of those things. But what if we told you there is ONE thing you can do to improve optimization for both? Because guess what? There is! We’re talking...
Fair warning, today’s topic might get us in trouble with some of our friends who specialize in social media… but here it goes. Just because your content isn’t “engaging” on social media, doesn’t mean it’s not valuable for your business. Hopefully, we don’t get...
When it comes to your dealership’s business, one of the most important things you can do is…well…attract more of it. So…it’s imperative that all of your pertinent information is easy for prospective car buyers to find. That said, you also need to make sure that (i)...
Reputation Management… It’s FAR more accurate to call it “PERCEPTION Management” since your prioritization of it (or LACK thereof) will drive public opinion of your dealership’s credibility and its revenue. Whether we’re talking about perception of your operation as a...
Tags...whether you realize it or not, you probably hear this expression all the time. Marketing tags, web tags, website tags...these generally all refer to a small piece of code, or a pixel placed on a website to allow the collection of information about the user,...
Sometimes it feels like “change” is the only constant in marketing. It’s why it’s so important for dealerships to have continuity when assessing their overall marketing performance, and the effects of any changes they enact. And to ensure that continuity, a dealership...
If you have been following JTT you know how crucial a strong social media influence is to a successful marketing campaign. Where is this social media influence going to take flight. FACEBOOK. As many of you may be doing (and if you are not you should be) you can use...
Please join the entire Wikimotive family in congratulating Meaghan Farrell on her recent transition to our SEO team. Since coming onboard as a valued member of our Editorial Team, Meaghan found herself immediately interested in technical SEO, the analytics related to...
Wikimotive is proud to announce that Dave Estey will be stepping into a new role - that of ‘Director of SEO’. In this capacity, Dave looks forward to building systems that allow Wikimotive to provide even greater results for our clients, while introducing machine...
On behalf of our entire team, please join us in congratulating Wikimotive’s very own Kelsea Filleul who has accepted a new role within our organization - that of ‘Managing Editor’. In her new position, Kelsea will manage our team of content writers, as well as our...
When we talk about page speed, one of the key factors to having faster load times is the size of the page. Now, I’m not talking about width and height dimensions, I’m talking about data. The kilobytes, megabytes, or gigabytes of information being displayed. A great...
Last time, we told you how page speed is super important to user experience, and in getting your dealership to rank higher in search results. Now, let’s explore three valuable tools that can help you assess your page speed and identify any red flags. Page Speed...
What Is Page Speed? Page Speed is the time it takes for a web page to load in the browser. While this sounds self explanatory, it’s a bit more complex. Any time you land on a web page, quite a bit is going on in the background. Your device is sending a request to an...
In this series we’ll talk about the importance of content (in whatever form it may take). No matter whether we’re talking about blog posts, podcasts, videos (or something else entirely) your content is unlikely to find its audience unless you deliver it directly to...
Welcome back to another Tactical Tuesdays with Wiki! In this week’s video, we’re sharing one simple tip - but it’s a tip that can literally improve your entire website. It will have a positive effect on everything that you do for SEO and help you stand out from...
What do SEO and Horror Movies have in common? Find out for yourself as we return to the UK, for Greg’s insightful look at Entities and the Future of SEO filmed LIVE at Brighton SEO.
Have you met Angus? Straight outta Internet Battle Plan XXVI, Wikimotive's Chief Digital Officer is here to share his insights on holding your Digital Marketing and SEO Vendors accountable in terms of the return on YOUR investment.
Welcome back to another episode of Tactical Tuesdays with Wiki. I’m hanging out in the back yard for today’s tip, cause this week, we’re talking about ‘owning your own backyard’. I speak about Local SEO at conferences all over the world, and one of the most common...
Welcome back to another episode of Tactical Tuesdays with Wiki. This week we’ve got what might be the most important SEO tip we can possibly share… and it’s all about helping your website content absolutely rock... You might notice I look a little different today -...
Welcome back to Tactical Tuesdays with Wiki. This week, we’re talking about everyone’s favorite site - Yelp. In today’s video, I’m gonna tell you how to recover all of those awesome reviews you got that Yelp decided to filter out and hide. I’ll just come out and say...
Welcome back to Tactical Tuesdays with Wiki. This week’s video is a long one again, because I’m sharing my presentation from the Learn Inbound conference… It’s about 38 minutes long, so make sure you’ve got time to watch and absorb all the awesomeness. If you don’t...
Welcome back to another Tactical Tuesdays with Wiki! In this week’s video, we’re taking you back to school and doing some math to help prove why your business absolutely needs to be doing Local SEO. I speak at a lot of conferences, and I always hear that it’s hard for...
Welcome back to Tactical Tuesdays with Wiki. We’ve got an interesting update to share with you this week - Google has updated how Branded Search results are displayed on mobile. First seen in the wild last week, the new branded layout is a blend between the info that...
