Tag: Pay Per Click Marketing

How can I assess 3rd party traffic on my website?

How can I assess 3rd party traffic on my website?

So, you’re spending all kinds of money. You’ve got all kinds of marketing dollars going in all different directions, and you have all this referral traffic coming back to you website. How can you tell what it’s actually doing? I’ve got you covered. There’s a lot of different ways we can measure that 3rd party traffic and the way that […]

What questions should I ask my pay-per-click provider?

What questions should I ask my pay-per-click provider?

Accountability in pay-per-click is very important because the money that you’re spending only lasts for that moment in time. With a poorly configured account with poor targeting, incorrect ads, and a low-quality score, that money can vanish and you can get nothing for it. It’s very easy to have lots of fraud, waste, and abuse in pay-per-click and it’s often […]