Act Now To Crush Your Competition
Now is exactly the time to spend money on marketing so that new vehicle shoppers have YOU top of mind and are ready to close. Sure, you can “switch” on some pay per click advertising when things recover, which is exactly what your competition is going to do, and OVERpay a TON of money because you’re just part of the herd.
Hear us out - that’s dumb. If everybody starts spending on PPC at the same time the cost per click just climbs, not your leads. It’s a waste of money and all those third party PPC service providers know it.
Now, and we do mean RIGHT NOW, is the time to invest in organic traffic opportunities. That means search engine optimization. That means social media polishing and reputation monitoring. That means cleaning up your local business listings. These are things that you can start doing RIGHT NOW and be ahead of the game and the competition when inventory levels normalize.
Look at your site’s analytics and see what acquisition channels are delivering the most engaged visitors and leads. Unless you have a completely broken marketing program it’s the Organic channel doing the heavy lifting. There’s no quick way to increase that number - it takes time and money, both of which you have right now due to the margins you’re making on new and used cars.
LEVERAGE THAT MONEY TO MAKE MORE MONEY LATER.
This isn’t the time for inaction. This isn’t the time to wait and see. Those who invest now will reap the benefits not just for months, but potentially for years.