Meet our awesome team!

In 2023, Dan Barker was named as successor to [owner and founder] Tim Martell, accepting the role of Wikimotive’s Chief Executive Officer. Since joining the company in 2018, Dan’s extensive background in both personnel and project management combined with his insatiable pursuit of knowledge fueled his trajectory through nearly every role that Wikimotive had to offer. Inspiring optimizations and efficiencies along the way, the impact of Dan’s expansive knowledge, sound decision-making, and measured management style can be felt in every facet of Wikimotive’s daily operations.

Having co-founded Wikimotive (at the ripe old age of 20) Zach’s laser focus and tireless dedication to the continued success of our valued clients is off-the-charts. Armed with insightful strategies across all facets of automotive marketing, an unparalleled “work hard, play hard” mindset – and fueled by the continued realization of the vision he helped to create – Zach is an invaluable ally to any dealership truly committed to their own growth.

Outside the office, Zach enjoys the life he’s built with Danielle, their pup Luna, cat Django…and the maintenance of a spreadsheet mapping the post-apocalyptic survival efficacy of everyone he knows.

Dave joined the team in 2020 with more than a decade of experience in the digital marketing industry, building successful SEO and SEM products for international agencies, and mentoring countless budding SEO professionals in what it takes to be a true SEO practitioner, not just a user of SEO tools. When it comes to creating growth without sacrificing quality, Dave is your guy.

In his free time, Dave enjoys building and racing cars on road courses up and down the Eastern Seaboard, working on home improvement projects and curating the beer tap list in our office bar. He also grows a mean beard.

George Martell is proud to be called “an ultimate car guy”. To describe his expansive skillsets as “invaluable” would be an understatement of epic proportions. Prior to joining Wikimotive, George cultivated five decades of intimate, hands-on experience involving every facet of the automotive retail space. Starting as a young Parts Manager, George rose to a high level of Executive Management for multiple franchises in several markets as well as a consulting focus on acquisition and liquidation of dealerships and franchises. Needless to say, it’s fair to say that George has “seen it all”.

George has shot and voiced many effective radio and television commercials, but today’s marketing landscape has changed. He’ll be the first to tell you that SEO and Digital Marketing is “where it’s at” within the automotive industry, that the consumer is changing and marketing initiatives need to change with it. To quote the man himself, old school marketing methods are just that…“Old School”.

George is proud to join and share his retail experience and insights with the marketing professionals at Wikimotive, one of the fastest growing digital marketing companies in the automotive space. His impressive resume may be nearly twice the median age of our team, but his invigorating presence and boundless enthusiasm have made him a fast favorite. When not immersed in all things ‘Wiki’, he loves to cheer on his 6-Time Champion New England Patriots. But above all, George enjoys his life alongside his wife of 51 years, Donna, as well as any opportunity to make memories with his daughter Viviana, son Tim, granddaughters and his dog Maggie.