Meet our awesome team!

Known globally as the ‘SEO Animal’ (and in parts of Mexico as ‘El Bebedor de Muchas Pina Coladas’) Tim Martell is the Best-Selling author of ‘Unfair Advantage’ and a marketing expert highly sought-out by both industry leaders and the media. Even more importantly, he is the proud father of four daughters. Pushing the boundaries of conventional automotive thinking, Tim’s innovative SEO and social media campaigns have resulted in record ROI, generating both unparalleled traffic and leads for his dealer clients. While you may have seen Tim appearing on MSNBC or Dateline, or addressing automotive conferences such as the DMSC, AMBC and Driving Sales Executive Summits, he’s equally at-home on sandy beaches, or at sea (with the aforementioned Pina Colada in-hand). Nice work if you can get it, but that’s the reward when you grind harder than most. Tim’s a 24/7 guy and loves what he does; and by mentoring the most clever and creative talent in order to build the best team in the business, he makes sure that there are always enough Pina Coladas for everyone. To learn more about Timothy Martell and Wikimotive and to find out how to receive a free digital marketing evaluation visit wikimotive.com or call toll free (888) 975-9454.

That being said we’re going to gush over him a little, because given the number of different jobs Dan is involved in we’re going to need a larger hat rack for his desk. On any given day he’ll jump from managing the writing, editorial and publishing teams to creating SEO strategies to planning the layout of a website. Then, after quickly beating someone at ping pong, he’ll jump into creating architectural diagrams, recording and optimizing audio content, or fixing any number of problems around the office. If there’s ever a problem, Dan is right there to fix it and make sure it is held to the highest of standards. Who knows where we’d be without Dan, we certainly don’t want to find out.

George Martell is proud to be called “an ultimate car guy”. To describe his expansive skillsets as “invaluable” would be an understatement of epic proportions. Prior to joining Wikimotive, George cultivated five decades of intimate, hands-on experience involving every facet of the automotive retail space. Starting as a young Parts Manager, George rose to a high level of Executive Management for multiple franchises in several markets as well as a consulting focus on acquisition and liquidation of dealerships and franchises. Needless to say, it’s fair to say that George has “seen it all”.

George has shot and voiced many effective radio and television commercials, but today’s marketing landscape has changed. He’ll be the first to tell you that SEO and Digital Marketing is “where it’s at” within the automotive industry, that the consumer is changing and marketing initiatives need to change with it. To quote the man himself, old school marketing methods are just that…“Old School”.

George is proud to join and share his retail experience and insights with the marketing professionals at Wikimotive, one of the fastest growing digital marketing companies in the automotive space. His impressive resume may be nearly twice the median age of our team, but his invigorating presence and boundless enthusiasm have made him a fast favorite. When not immersed in all things ‘Wiki’, he loves to cheer on his 6-Time Champion New England Patriots. But above all, George enjoys his life alongside his wife of 51 years, Donna, as well as any opportunity to make memories with his daughter Viviana, son Tim, granddaughters and his dog Maggie.

Having co-founded Wikimotive (at the ripe old age of 20) Zach’s laser focus and tireless dedication to the continued success of our valued clients is off-the-charts. Armed with insightful strategies across all facets of automotive marketing, an unparalleled “work hard, play hard” mindset – and fueled by the continued realization of the vision he helped to create – Zach is an invaluable ally to any dealership truly committed to their own growth.

Outside the office, Zach enjoys the life he’s built with Danielle, their pup Luna, cat Django…and the maintenance of a spreadsheet mapping the post-apocalyptic survival efficacy of everyone he knows.

With more than a decade spent in the automotive space, Josh joined Wikimotive with an expansive resume of experiences. His automotive journey started from the ground up in the parts warehouse of a Toyota Dealership. From there, he moved into a Delivery Specialist role in a Ford Dealership where he trained sales staff on vehicle technologies. With the knack for tech, Josh shortly became a Digital Marketing Manager for a 5 store automotive group, followed by a 4-year stint at one of the largest automotive website providers in the industry, where he worked with hundreds of dealers all around the country. Having racked up sufficient automotive “street cred”, Josh is a passionate musician outside of work who plays multiple instruments and enjoys spending time with his wife Amy, and his daughter Norah. He also enjoys hiking and (from time-to-time) coming out of “skateboarding retirement”.

Sommer comes to Wikimotive with over 13 years in Marketing for a plethora of industries, both agency and client-side, including brands like Ashley Homestore, Dickey’s Barbecue, WWE (now there’s some stories there!), and Disney. Never one to let an industry go unlearned, she carved out 3 years to grow a multi-location dealer group consisting of Cadillac, Chevy, Buick/ GMC, and CDJR stores.

Having spent much of her career in franchise and multi-unit marketing, Sommer understands the unique approach needed for individual locations to thrive and loves uncovering valuable nuggets to inform strategy.

When not at work, Sommer can be found experimenting in the kitchen, throwing a frisbee for her dog Sully, or finding a patio with live music and a glass of wine to enjoy with friends and family.

Dave joined the team in 2020 with more than a decade of experience in the digital marketing industry, building successful SEO and SEM products for international agencies, and mentoring countless budding SEO professionals in what it takes to be a true SEO practitioner, not just a user of SEO tools. When it comes to creating growth without sacrificing quality, Dave is your guy.

In his free time, Dave enjoys building and racing cars on road courses up and down the Eastern Seaboard, working on home improvement projects and curating the beer tap list in our office bar. He also grows a mean beard.

The ability to operate as part of a larger whole is a skill that Josh cultivated after voluntarily enlisting in the Israeli Defense Forces. Yes, you read that right. Our younger Billings served as an Anti-Tank Infantry Sergeant before bringing his keen and flexible intellect to Wikimotive as our Technical Support expert. BOOM (and yes…we just dropped the mic, but you’ll have to take our word for it since you’re reading and can’t actually see us).

Initially starting off in Publishing, Josh has played a crucial analytical role in our SEO team, and has influenced the IT and systems integration processes that we rely on daily within Wikimotive. In his role as Technical Support, Josh touches a little bit of everything. Outside of the office, he enjoys adventures with his rogues gallery of friends and his awesome dog, Jack. He also grills a mean Sriracha Chicken Breast.

A graduate of Columbia College Chicago, with a focus in writing, Julia lived in the windy city for 7 years before returning to her New England roots. At that point she continued what would be a 15-year career in music gear sales, enabling her to feed her personal addiction as a “gear addict” while filling an array of roles including sales, listing writing, and providing valuable client support. This all led Julia to Wikimotive, where she serves as Project Assistant within our Support Team.

Outside of working hours, Julia is the bassist for the NH-based band ‘Conduit’, which allows her to further her love of making loud, low, and often aggressive noises. She is also a self-proclaimed “Cat Lady”, complete with an acquired affinity for the endless lint-rolling that comes with such life choices.

Meet Sam, a car enthusiast, beer enthusiast, aspiring race car driver (not necessarily in that order) closet video game and anime nerd. Testing the boundaries of how much a person can be both Right and Left-Brain Dominant, Sam balances excellence in technical SEO with next-level creativity. In addition to working professionally with such recognizable brands as Harley-Davidson, Dunkin Donuts, Special Olympics and AAA Insurance, Sam also makes her contributions felt locally, taking pride in her artwork’s inclusion in the ‘Beauty Manchester” (NH) project.

Having worked as an independent contractor for over a decade, Emily joined Wikimotive’s SEO team with a broad variety of experience in marketing, design, and communications. A recovering grammar nerd, she loves portmanteaus and subjecting friends to her dad jokes; she has very strong feelings about bad apostrophes on public signage.

Although she claims she’s not a thrill-seeker, Emily has made a point of becoming airborne in as many ways as possible: ziplining, parasailing, hang-gliding, and skydiving, as well as riding in an ultralight aircraft (which uses the equivalent of a lawnmower engine), and a glide plane (which has no engine at all!). When not working on endless home renovations she likes going out for food and drinks with friends, then retreating promptly to the couch to catch up on (read: binge) the latest Netflix series with her partner and their pets.

Meaghan values both efficiency and results. In fact, it would be safe to say that both fueled her completion of a 4-year Bachelor’s Degree program in 3 years, boasting a 4.0 GPA. While completing her degree in Communications (with a concentration in Public Relations) Meaghan joined the Wikimotive team, enticed by the challenge posed by SEO – to meet the needs of both computers and the human user. This, of course, is the kind of geeky thing you can expect to hear around our office, so Meaghan was a welcome addition to the team.

When not chastising people for misspelling her name by leaving out extraneous vowels and silent consonants, Meaghan continues to carve out her path as an accomplished vocalist.

A New York native, Jennifer makes her way to Wikimotive after eight years in the digital space, where she served as both a content writer and SEO specialist.

Before graduating from the Mass Communications program at Franklin Pierce University, Jennifer (a self-described “all-around media person”) cut her teeth on everything from TV production, to online and print newspapers, social media, and even taught herself how to man a radio switchboard in just under 30 minutes. She’s also an encyclopedia of disparate facts including (but not limited to) those related to medical and dental protocol, as well as home improvement and landscaping.

It’s this kind of passion and enthusiasm that compels Jennifer to see at least one movie per week, one live show per month, and read over 100 books per year. It’s also what earned her a spot in the last round of Teen Jeopardy try-outs when she was 13.

When not singlehandedly supporting production and publishing companies around the world, Jennifer enjoys stand-up comedy, trivia, puzzle games, ranking her favorite buskers in downtown Boston, and the company of her boyfriend and “standard issue” cat, Presley.

Like a 10th-Level Gnome Wizard casting a ‘Contact Other Plane’ spell (Range: Self, Casting Time: 1 minute) Wikimotive Co-Founder and original renaissance-man, Andrew Martin, has moved into a new role. No longer having to handle site design, development, content editing, publishing, program management AND SEO optimization, Andrew can now focus on the role of Lead Developer. In this position he manages full-stack website and application development projects as well as finds more efficient dev processes to be used in all aspects of the company. And when he’s not on the clock, Andrew spends his time enjoying life with his wife Sarah and son Ollie (two campaigns in which he consistently rolls natural 20s).

If you’ve ever experienced a third-degree burn, you might have been on the receiving end of Kyle Murray’s razor-sharp wit. Also, you might want to get some immediate medical attention, because those burns can be pretty serious. The first new team member to join us in our new offices, Kyle quickly proved himself to be a highly-valuable addition to our first-rate Dev Team (with a focus on Python Development). And when he’s not coding or shattering the self-esteem of those who dare challenge his prowess in our game room, Kyle enjoys the “Three B’s” : Basketball, Board Games & (B)Lord of the Rings.

Of the roughly 300,000 words worth of top-shelf content that we publish each month, a large number of it will have been edited by Kelsea (whose grandma will probably print this bio out and put it on her fridge). A bonafide history geek, Kelsea holds a Bachelors Degree in History, with a minor in Social Science and Art. Her free time is often dedicated to her beloved guinea pigs Lucifer, Weebley, Voodoo and Larry.

In the office Kelsea is often buried in a mountain of content to edit to keep our publishing department going. Her dedication and passion for history and research translates effortlessly to editing content. With an tenacious drive for accuracy and a work ethic to match, her tireless efforts translate to a near endless stream of awesome content.

When it comes to joining the Wikimotive team, Victoria never asked for this or planned it in advance, she was merely blown here by the winds of chance. Regardless, we call her wonderful.

Partially inspired by her love of musical theater, Victoria counts a BA double major in Arts & Entertainment Management / Business among her credentials. A passionate (and self-proclaimed) “hobby hopper” Victoria can be found immersing herself in such fulfilling activities as reading, knitting, sewing, painting, drawing (or whatever happens to catch her attention at any given time).

The editorial equivalent of a Colorado-class super dreadnought, Wyatt arrived at Wikimotive heavily-armed, and ready to deliver results.

Fueled by his passion for both history and geopolitics, Wyatt has earned his Bachelors Degree from St. John’s College and Masters Degree in Military History from Norwich University. During his tenure at the former, he was Captain of the Fencing Club (and once counted ‘Certified Archery Instructor’ among his uniquely impressive credentials). When not serving as part of our editorial team, Wyatt enjoys his time managing a naval history blog.

As a graduate of the Television and Film Writing program at Emerson College, Peter arrived at Wikimotive with an impressive array of invaluable skillsets, further supplementing the vision and commitment to excellence that defines our Editorial Team.

A welcome addition to the Wikimotive family, Peter’s passion for music reigns paramount during his time outside the office. An avid attendee of live performances, Peter boasts a particular affinity for metal bands and those that find their home across the spectrum of heavy metal subgenres.

Josh arrives at Wikimotive excited by the opportunities for advancement in a fast-growing company and, in joining our Publishing team, has enthusiastically embraced the opportunity to cultivate new skills. In his previous professional life, Josh was a lethal and highly-trained ninja (but believes it’s important to clarify that “the way of the shadow warrior is less of an occupation and more of a lifestyle”). In truth, Josh worked in the Fire and Security Industry for 15 years which – of course – – seems like an ideal place to put his artistry and education in graphic design to use.

Wait. Is Josh just trolling us?

Meet Jaclyn, a member of our Publishing team who’s also pursuing her Bachelors Degree in business. Jaclyn may work in the digital space but she’s s a lover of nature, all it contains, and spends most of her free time embracing the freedom and adventure offered by the great outdoors.

Describing her personality as “creative” and “crafty” Jaclyn enjoys such related activities as ceramics, sewing, and book making. Oh, and food. Let’s not forget about that.

Bottom-line, she’s a perfect fit for our team.

Having earned her BA in Journalism and Psychology from Keene State College, Kirsten has embraced the challenge of joining Wikimotive’s team (and being surrounded by our wide-range of undiagnosed insanity).

A collector of books, figures and art supplies, Kirsten is an unapologetic afficianado of sci-fi, fantasy, and Mecha-related TV & film. She is also an avid convention cosplayer. However, despite describing herself as “pretty geeky”, Kirsten is a lover of the outdoor experience offered by her NH home and has been known to appreciate “a good nature walk”.

An avid motorcyclist, car enthusiast and general power sports fanatic, Kurtis claims that “if it has wheels and a motor, [he’ll] probably find some way to nearly die on it”. He also holds a Bachelors Degree in Business Administration, with previous experience as a service writer. And it’s that fusion of automotive passion, fearless mindset, and completionist approach that made Kurtis an ideal inclusion to the Wikimotive team.

In his spare time, Kurtis plays a lot of video games (credited for some of his more “brilliant” ideas) and enjoys his time with his Shiba Inu, named Akira.

When Lisa first applied at Wikimotive, we were 99% certain that we were being ‘catfished’ (our first hint being her 400,000 Instagram followers). But after an exhaustive social media dive, three interviews (and her completion of one full year of employment) we dropped that suspicion level down to around 74%. Years later, she’s become a leading component of our dedicated Social Media & Reputation Management Team, balancing successful careers as both model and influencer. Building an empire with her boyfriend (a professional dirt bike superstar) she splits her time between home and scenic Costa Rica, while raising their two cats (one who’s food-obsessed, and the other, a professional actor). Lisa also has an intense love of both cabins and serial killers – which we’re told are completely unrelated, and nothing that we’re (at all) terrified of…

Megan considers her arrival at Wikimotive to be the realization of a long-term goal, having followed the company for some time, and is grateful for the chance to rise to the opportunity. When she’s not bolstering the top-notch endeavors of our Social Media team, Megan’s got a full plate, raising a teenage daughter, and remodeling her home alongside her boyfriend. She also enjoys an array of activities, ranging from Crossfit and hiking, to concert-going and dancing, to make-up and tattoos, to the joy of finding good breweries to visit.

When he’s not busy raising the epic young lady who calls him ‘Pop’, hanging with his Australian Shepherd “Cash”, fronting a rock band, or fixing his hair, Jason spends his time immersed in all-things-creative. A humorist, wordsmith and firm believer that the power of any marketing initiative is held in its uniqueness, he prefers to carve the path untraveled (usually laughing all the way). As such, he enjoys the discovery, exploration (and in some cases, the “beneficent exploitation”) of whichever attributes empower a client, product or service to stand out from their competitors. In other words, he thinks you’re just as special as your mom does, and he wants everyone to know it.

A self-described 13-year veteran of the digital media industry, Feral is now concerned that ’13’ is an unlucky number (but realizes that might be a by-product of his dark sense of humor). A lover of human creativity in all forms, Feral is a skilled filmmaker, photographer and the lead guitarist band of his band ‘Conduit’; he also trains in boxing and Thai kickboxing, hates hot dogs and olives, is left-handed, considers ‘Lord of the Rings’ to be his religion, and thinks Tom Waits is the coolest person to have ever lived. Working tirelessly so that his cat (Cosmo) & dog (Dax) can have a better life, Feral also considers his own need for cranberry juice, ‘chicken tendies’, and cigars to be paramount. Sounds like a lot? What else would you expect from a kid who grew up on a Native American reservation, touring the country in a 60’s VW bus, kicked cancer’s ass as a teen, and refuses to stop saying, “Wicked Awesome”?