Meet our awesome team!

A seasoned pro in the world of retail automotive marketing, Jason boasts an impressive 10 years of experience in the field, with an extensive toolkit that’s nothing short of legendary.

From being the mastermind behind marketing campaigns to taking on such roles as producer, photographer, graphic designer, art director, and even diving into the world of analytics – Jason describes himself as a creative problem solver who thrives on collaborating with dealers to uncover effective solutions and strategies that will propel them to the next level!

Beyond the business side of things, Jason’s got a passion for soccer that runs deep, and he’s not just a spectator; he’s a dedicated coach for a large club in Nashville! He’s a devoted fan of the city’s vibrant music scene, soaking up the tunes whenever he can. More than anything else you will find him enjoying quality outdoor time with his three amazing kids, always on the lookout for exciting adventures in the great outdoors.

You might say that Danielle was “born and raised” in a dealership, having started clocking hours at just a few weeks old (under the skilled tutelage of her mother, an office manager). Always eager to help out, she would spend her youth in a constant state of learning and would go on to take her very first job at a local dealership, at age 15. From office assistant to title clerk, to finance manager, Danielle spent her first quarter-of-a-century immersed in dealership culture, at a number of levels.

But that’s not all. Danielle would also spend time in 12 countries across Europe, would teach English as a foreign language, and return home to shape young minds in various elementary grades here in the U.S.

Returning to her automotive roots, Danielle’s arrival at Wikimotive is fueled by her passion for analytics, and her lifelong enthusiasm for helping dealers reach their goals.

In her spare time she enjoys visiting craft breweries near and far, spending time with her son and husband, and going on family walks with the dog.

With more than a decade spent in the automotive space, Josh joined Wikimotive with an expansive resume of experiences. His automotive journey started from the ground up in the parts warehouse of a Toyota Dealership. From there, he moved into a Delivery Specialist role in a Ford Dealership where he trained sales staff on vehicle technologies. With the knack for tech, Josh shortly became a Digital Marketing Manager for a 5 store automotive group, followed by a 4-year stint at one of the largest automotive website providers in the industry, where he worked with hundreds of dealers all around the country. Having racked up sufficient automotive “street cred”, Josh is a passionate musician outside of work who plays multiple instruments and enjoys spending time with his wife Amy, and his daughter Norah. He also enjoys hiking and (from time-to-time) coming out of “skateboarding retirement”.

Sommer comes to Wikimotive with over 13 years in Marketing for a plethora of industries, both agency and client-side, including brands like Ashley Homestore, Dickey’s Barbecue, WWE (now there’s some stories there!), and Disney. Never one to let an industry go unlearned, she carved out 3 years to grow a multi-location dealer group consisting of Cadillac, Chevy, Buick/ GMC, and CDJR stores.

Having spent much of her career in franchise and multi-unit marketing, Sommer understands the unique approach needed for individual locations to thrive and loves uncovering valuable nuggets to inform strategy.

When not at work, Sommer can be found experimenting in the kitchen, throwing a frisbee for her dog Sully, or finding a patio with live music and a glass of wine to enjoy with friends and family.

With over a decade of automotive marketing experience, Cody’s “past life” as the marketing manager of a Toyota/Hyundai store boasted two key accomplishments. First, he built the department from scratch. Second, the efforts he had led would earn his store praise and distinction as one of the best digital stores in the NY region. Needless to say, with his breadth of experience and motivation, we’re glad to have Cody as part of the Wikimotive team.

Feeling that many communities are underserved by local businesses that fail to prioritize their digital presence, Cody is passionate about connecting dealer clients with their customers and considers SEO to be “the great equalizer.”

When he’s not focused on those goals, Cody loves to spend time with his family and cat, Buddy. He is an avid fan of both the New York Yankees and New England Patriots, loves movies and video games, and––quite impressively––operates a charity marathon that has raised over $50K for Save the Children since 2020.

Straight outta Knoxville (Go Vols!), Erin’s professional life was born of her degree in Marketing with a minor in International Business.

After 8 years of working in Finance, the housing market crisis played a major role in Erin’s decision to change lanes. Inspired by her natural proclivity for people (further honed during her college years as a bartender), Erin’s move into automotive came via her mother, who recommended her to a local store’s General Manager. Since then, she has served as the store’s BDR before spending nearly a decade as a business development/internet manager. During her career, she implemented five BDC departments (building two of them from the ground up) and ran the marketing for two different dealerships, earning the title “Lincoln Legend” across the Lincoln brand.

In her spare time, Erin enjoys life and live music with her boyfriend, is passionate about fitness and her cat (appropriately named Lincoln), and is a diehard player of various NY Times games such as Strands, Wordle, and Connections.

A key point of pride for 5’ tall Erin? Having once worked for Disney World and being informed that she was “too tall” to play Mickey Mouse.

Arriving at Wikimotive with over 11 years in the automotive space, Josh Bethel’s breadth of experience made him a perfect fit for our performance team. From Nissan to Toyota, Ford to Stellantis, Josh’s approach is one born of knowledge, experience, and familiarity. This is true not only of the various brands he has represented but also in the dealership roles he has filled–beginning with washing and photographing vehicles and leading to his overseeing of marketing operations. In the space between, he has also written his fair share of ROs and turned countless deals within finance departments, but he considers himself motivated by opportunities where he’s able to drive truly impactful results for the stores and groups whose interests he represents.

When not doing exactly that, Josh makes it a point to enjoy time with his family, to attend concerts and sporting events and is never one to turn down 18 holes of golf.

A veteran of the automotive industry, the richness of Scott’s tenure can be felt in the diversity of his contributions. Building one of the first BDC’s in the area, he empowered a highway Toyota store to rapidly increase their number of deals closed to 100 a month. Scott’s valued guidance would then position him as a consultant helping dealers across North America to design, staff, and promote BDC’s and digital marketing programs. He would go on to accept the role of Digital Marketing Manager for a dealer group touting 6 locations, 8 franchises, 2 collision centers and a car wash, helping the group to further increase their footprint. He then spent 5 years as part of an in-house dealer marketing team, managing all aspects of digital marketing for their 22 locations.

In joining the Wikimotive family, Scott looks forward to working with a wide variety of dealerships to help them reach new levels of success.

On weekends, Scott embraces his love of outdoor photography, traveling the many state parks and national wildlife reserves in the Delmarva peninsula in the company of his Aussie, Lily.