Meet our awesome team!

Known globally as the ‘SEO Animal’ (and in parts of Mexico as ‘El Bebedor de Muchas Pina Coladas’) Tim Martell is the Best-Selling author of ‘Unfair Advantage’ and a marketing expert highly sought-out by both industry leaders and the media. Even more importantly, he is the proud father of four daughters. Pushing the boundaries of conventional automotive thinking, Tim’s innovative SEO and social media campaigns have resulted in record ROI, generating both unparalleled traffic and leads for his dealer clients. While you may have seen Tim appearing on MSNBC or Dateline, or addressing automotive conferences such as the DMSC, AMBC and Driving Sales Executive Summits, he’s equally at-home on sandy beaches, or at sea (with the aforementioned Pina Colada in-hand). Nice work if you can get it, but that’s the reward when you grind harder than most. Tim’s a 24/7 guy and loves what he does; and by mentoring the most clever and creative talent in order to build the best team in the business, he makes sure that there are always enough Pina Coladas for everyone. To learn more about Timothy Martell and Wikimotive and to find out how to receive a free digital marketing evaluation visit wikimotive.com or call toll free (888) 975-9454.

That being said we’re going to gush over him a little, because given the number of different jobs Dan is involved in we’re going to need a larger hat rack for his desk. On any given day he’ll jump from managing the writing, editorial and publishing teams to creating SEO strategies to planning the layout of a website. Then, after quickly beating someone at ping pong, he’ll jump into creating architectural diagrams, recording and optimizing audio content, or fixing any number of problems around the office. If there’s ever a problem, Dan is right there to fix it and make sure it is held to the highest of standards. Who knows where we’d be without Dan, we certainly don’t want to find out.

George Martell is proud to be called “an ultimate car guy”. To describe his expansive skillsets as “invaluable” would be an understatement of epic proportions. Prior to joining Wikimotive, George cultivated five decades of intimate, hands-on experience involving every facet of the automotive retail space. Starting as a young Parts Manager, George rose to a high level of Executive Management for multiple franchises in several markets as well as a consulting focus on acquisition and liquidation of dealerships and franchises. Needless to say, it’s fair to say that George has “seen it all”.

George has shot and voiced many effective radio and television commercials, but today’s marketing landscape has changed. He’ll be the first to tell you that SEO and Digital Marketing is “where it’s at” within the automotive industry, that the consumer is changing and marketing initiatives need to change with it. To quote the man himself, old school marketing methods are just that…“Old School”.

George is proud to join and share his retail experience and insights with the marketing professionals at Wikimotive, one of the fastest growing digital marketing companies in the automotive space. His impressive resume may be nearly twice the median age of our team, but his invigorating presence and boundless enthusiasm have made him a fast favorite. When not immersed in all things ‘Wiki’, he loves to cheer on his 6-Time Champion New England Patriots. But above all, George enjoys his life alongside his wife of 51 years, Donna, as well as any opportunity to make memories with his daughter Viviana, son Tim, granddaughters and his dog Maggie.

Having co-founded Wikimotive (at the ripe old age of 20) Zach’s laser focus and tireless dedication to the continued success of our valued clients is off-the-charts. Armed with insightful strategies across all facets of automotive marketing, an unparalleled “work hard, play hard” mindset – and fueled by the continued realization of the vision he helped to create – Zach is an invaluable ally to any dealership truly committed to their own growth.

Outside the office, Zach enjoys the life he’s built with Danielle, their pup Luna, cat Django…and the maintenance of a spreadsheet mapping the post-apocalyptic survival efficacy of everyone he knows.

With more than a decade spent in the automotive space, Josh joined Wikimotive with an expansive resume of experiences. His automotive journey started from the ground up in the parts warehouse of a Toyota Dealership. From there, he moved into a Delivery Specialist role in a Ford Dealership where he trained sales staff on vehicle technologies. With the knack for tech, Josh shortly became a Digital Marketing Manager for a 5 store automotive group, followed by a 4-year stint at one of the largest automotive website providers in the industry, where he worked with hundreds of dealers all around the country. Having racked up sufficient automotive “street cred”, Josh is a passionate musician outside of work who plays multiple instruments and enjoys spending time with his wife Amy, and his daughter Norah. He also enjoys hiking and (from time-to-time) coming out of “skateboarding retirement”.

Meet Sarah Colburn, Wikimotive’s effervescent Office Administrator. Did she just blush reading that? Maybe. We make no apologies, since we’re quite glad to have this rockstar on our team.

A movie buff, lover of pop culture, and fan of both baking and cooking, Sarah’s a great addition to our ragtag group of misfits and the culture which drew her here in the first place. She also considers herself to be a wealth of useless information, and “amazing at bar trivia”. That said, here’s a little-known fact about Sarah: when approached about this company bio, she asked if it could be limited to a single word, “Bocephus”. No other reason was given, although country legend Hank Williams Jr. used to be her neighbor. Cool story, sure…but her request was denied. What can we say? We find her very interesting.

An avid globetrotter, Sarah has made made her presence known in Germany, Spain, Amsterdam, France, Hong Kong and well over half of the continental U.S. She loves hiking and, alongside her husband Jamie (a wildlife photographer), Sarah is now winding down her attempt to enjoy the outdoors of every New Hampshire town. When not traveling with their pitbull Ezio alongside them, they enjoy life at home with their 2 purebred Maine Coon cats (aka ‘The Emelianenko Brothers’).

When Dave first applied at Wikimotive, we were 99% certain that we were being ‘catfished’ (our first hint being his 400,000 Instagram followers). No. Wait. That’s Lisa. Let’s see, Dave has… 100 YouTube subscribers. OK so he’s not a social influencer, but when it comes to Technical SEO, Dave has the chops to command respect after 10 years in the industry.

When he’s not trying to make the term “Linkosystem” a thing (It’s not a thing, Dave!) he’s building and racing cars in the New England Hillclimb Association and beyond. So make sure you subscribe and hit that bell to get notifications about future uploads. He could use the subscribers.

The ability to operate as part of a larger whole is a skill that Josh cultivated after voluntarily enlisting in the Israeli Defense Forces. Yes, you read that right. Our younger Billings served as an Anti-Tank Infantry Sergeant before bringing his keen and flexible intellect to Wikimotive as our Technical Support expert. BOOM (and yes…we just dropped the mic, but you’ll have to take our word for it since you’re reading and can’t actually see us).

Initially starting off in Publishing, Josh has played a crucial analytical role in our SEO team, and has influenced the IT and systems integration processes that we rely on daily within Wikimotive. In his role as Technical Support, Josh touches a little bit of everything. Outside of the office, he enjoys adventures with his rogues gallery of friends and his awesome dog, Jack. He also grills a mean Sriracha Chicken Breast.

Meet Sam, a car enthusiast, beer enthusiast, aspiring race car driver (not necessarily in that order) closet video game and anime nerd. Testing the boundaries of how much a person can be both Right and Left-Brain Dominant, Sam balances excellence in technical SEO with next-level creativity. In addition to working professionally with such recognizable brands as Harley-Davidson, Dunkin Donuts, Special Olympics and AAA Insurance, Sam also makes her contributions felt locally, taking pride in her artwork’s inclusion in the ‘Beauty Manchester” (NH) project.

An avid traveler, Sam has lived abroad in both South Africa and London. She considers herself an aficionado of mysteries (and miscellaneous ‘creepy stuff’) and describes herself as “crafty” (if she sees something and thinks she can make it herself, she will). When not ping-ponging between diametrically opposed lobes, Sam enjoys a black-clad life with her husband Jay, and their cat Sabbath.

Describing himself as the “Servant Leader” of Wikimotive’s software engineering team, Nicholas Dragotas arrives with over 20 years of experience as a software engineer, providing him with a diverse array of valuable skillsets. Through the years, he has worked on projects ranging from wireless device and Network Management System software to aviation, graphics, and Web based applications.

After years of involvement in software project execution, Nicholas became a strong believer in ‘Agile’ software development methodologies. As a Scrum Master and Agile Process coach, he has seen the effectiveness of the ‘Agile’ approach which he brings to Wikimotive with the intention of fortifying the effectiveness of our software engineering team.

When not working alongside that team, Nicholas enjoys his life with Andrea (his wife of more than 11 years) and their son George. Crediting both with making him a better person, Nicholas enjoys outdoor time with his family, including sunny day jogs pushing George in his stroller.

Like a 10th-Level Gnome Wizard casting a ‘Contact Other Plane’ spell (Range: Self, Casting Time: 1 minute) Wikimotive Co-Founder and original renaissance-man, Andrew Martin, has moved into a new role. No longer having to handle site design, development, content editing, publishing, program management AND SEO optimization, Andrew can now focus on the role of Lead Developer. In this position he manages full-stack website and application development projects as well as finds more efficient dev processes to be used in all aspects of the company. And when he’s not on the clock, Andrew spends his time enjoying life with his wife Sarah and son Ollie (two campaigns in which he consistently rolls natural 20s).

If you’ve ever experienced a third-degree burn, you might have been on the receiving end of Kyle Murray’s razor-sharp wit. Also, you might want to get some immediate medical attention, because those burns can be pretty serious. The first new team member to join us in our new offices, Kyle quickly proved himself to be a highly-valuable addition to our first-rate Dev Team (with a focus on Python Development). And when he’s not coding or shattering the self-esteem of those who dare challenge his prowess in our game room, Kyle enjoys the “Three B’s” : Basketball, Board Games & (B)Lord of the Rings.

Meet Jaclyn, a member of our Publishing team who’s also pursuing her Bachelors Degree in business. Jaclyn may work in the digital space but she’s s a lover of nature, all it contains, and spends most of her free time embracing the freedom and adventure offered by the great outdoors.

Describing her personality as “creative” and “crafty” Jaclyn enjoys such related activities as ceramics, sewing, and book making. Oh, and food. Let’s not forget about that.

Bottom-line, she’s a perfect fit for our team.

Of the roughly 300,000 words worth of top-shelf content that we publish each month, a large number of it will have been edited by Kelsea (whose grandma will probably print this bio out and put it on her fridge). A bonafide history geek, Kelsea holds a Bachelors Degree in History, with a minor in Social Science and Art. Her free time is often dedicated to her beloved guinea pigs Lucifer, Weebley, Voodoo and Larry.

In the office Kelsea is often buried in a mountain of content to edit to keep our publishing department going. Her dedication and passion for history and research translates effortlessly to editing content. With an tenacious drive for accuracy and a work ethic to match, her tireless efforts translate to a near endless stream of awesome content.

When it comes to joining the Wikimotive team, Victoria never asked for this or planned it in advance, she was merely blown here by the winds of chance. Regardless, we call her wonderful.

Partially inspired by her love of musical theater, Victoria counts a BA double major in Arts & Entertainment Management / Business among her credentials. A passionate (and self-proclaimed) “hobby hopper” Victoria can be found immersing herself in such fulfilling activities as reading, knitting, sewing, painting, drawing (or whatever happens to catch her attention at any given time).

The editorial equivalent of a Colorado-class super dreadnought, Wyatt arrived at Wikimotive heavily-armed, and ready to deliver results.

Fueled by his passion for both history and geopolitics, Wyatt has earned his Bachelors Degree from St. John’s College and Masters Degree in Military History from Norwich University. During his tenure at the former, he was Captain of the Fencing Club (and once counted ‘Certified Archery Instructor’ among his uniquely impressive credentials). When not serving as part of our editorial team, Wyatt enjoys his time managing a naval history blog.

Josh arrives at Wikimotive excited by the opportunities for advancement in a fast-growing company and, in joining our Publishing team, has enthusiastically embraced the opportunity to cultivate new skills. In his previous professional life, Josh was a lethal and highly-trained ninja (but believes it’s important to clarify that “the way of the shadow warrior is less of an occupation and more of a lifestyle”). In truth, Josh worked in the Fire and Security Industry for 15 years which – of course – – seems like an ideal place to put his artistry and education in graphic design to use.

Wait. Is Josh just trolling us?

When Lisa first applied at Wikimotive, we were 99% certain that we were being ‘catfished’ (our first hint being her 400,000 Instagram followers). But after an exhaustive social media dive, three interviews (and her completion of one full year of employment) we dropped that suspicion level down to around 74%. Years later, she’s become a leading component of our dedicated Social Media & Reputation Management Team, balancing successful careers as both model and influencer. Building an empire with her boyfriend (a professional dirt bike superstar) she splits her time between home and scenic Costa Rica, while raising their two cats (one who’s food-obsessed, and the other, a professional actor). Lisa also has an intense love of both cabins and serial killers – which we’re told are completely unrelated, and nothing that we’re (at all) terrified of…

Sarah arrived at Wikimotive, a graduate of Bryant University with her bachelors degree in business administration (specializing in digital marketing and psychology) and a taste for adventure. Having built a reputation in Australia for cliff-diving, extreme hiking, riding the highest bungee-swing in New Zealand – and with plans to tackle skydiving and every rollercoaster in existence – what’s left for an adrenaline junkie to do but wrestle the world of social media marketing into submission? A lover of animals (especially her own “fur baby”, Linus) Sarah also considers herself an avid makeup guru, a lover of Mexican food, and a newly-diagnosed tryptophobic with a deep appreciation for the soothing lullaby offered by murder mystery podcasts. It’s okay. We have questions, too…

When he’s not busy raising the epic young lady who calls him ‘Pop’, hanging with his Australian Shepherd “Cash”, fronting a rock band, or fixing his hair, Jason spends his time immersed in all-things-creative. A humorist, wordsmith and firm believer that the power of any marketing initiative is held in its uniqueness, he prefers to carve the path untraveled (usually laughing all the way). As such, he enjoys the discovery, exploration (and in some cases, the “beneficent exploitation”) of whichever attributes empower a client, product or service to stand out from their competitors. In other words, he thinks you’re just as special as your mom does, and he wants everyone to know it.

A self-described 13-year veteran of the digital media industry, Feral is now concerned that ’13’ is an unlucky number (but realizes that might be a by-product of his dark sense of humor). A lover of human creativity in all forms, Feral is a skilled filmmaker, photographer and the lead guitarist band of his band ‘Conduit’; he also trains in boxing and Thai kickboxing, hates hot dogs and olives, is left-handed, considers ‘Lord of the Rings’ to be his religion, and thinks Tom Waits is the coolest person to have ever lived. Working tirelessly so that his cat Cosmo can have a better life, Feral also considers his own need for cranberry juice, ‘chicken tendies’, and cigars to be paramount. Sounds like a lot? What else would you expect from a kid who grew up on a Native American reservation, touring the country in a 60’s VW bus, kicked cancer’s ass as a teen, and refuses to stop saying, “Wicked Awesome”?