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Posts
Analytics & Data Visualization
- Just for Your Dealership: JTT Episodes You Might Have Missed
- 3 Current Problems That Could Be Affecting Your Dealership (Part 2)
- 3 Current Problems That Could Be Affecting Your Dealership (Part 1)
- Are You Paying Attention to Your Video Metrics? You Should Be.
- The Value of Facebook Audience Insights
- The Value of Facebook Page Insights
Artificial Intelligence
- How Is AI Really Impacting Automotive Search?
- Where AI Shines (and Stumbles) in Modern SEO Strategy
- Unlocking SEO Performance: The Power of Content Diversity
- Car Dealers, Meet Generative Engine Optimization
- How AI Is Shaping Automotive SEO | Is AI SEO a Trojan Horse or a Marketing Efficiency?
- Comparing AI Tools: ChatGPT vs Bard
- 3 SEO Tasks AI Can’t Address & Why
- Can AI Replace My SEO Provider?
- How Can I Use AI to Help My SEO Strategy?
Automotive Digital Marketing
- 5 Questions You Should Be Asking Your Automotive Marketing Company
- Developing An Exhibit Hall Gameplan for NADA 2026
- Your Composite Report Is Wrong | Pitfalls of the Marketing Composite Yardstick
- Enough of the Noise | Finding What Is Driving Sales & Tuning Out What’s Not
- Excuses. We Can’t Stand Them… But Are We Making Them?
- TARIFFying | Boom or Bust With Tariffs Looming
- 5 Actionable Tips for Car Dealers
Automotive SEO
- September 2026 Newsletter | What Still Works When the Market Doesn’t
- Your Cost Per Sale Is Lying to You
- August 2026 Newsletter | Don’t Confuse the Metric for the Answer
- AI Search Isn’t Replacing SEO — It’s Exposing What Good SEO Was All Along
- July 2026 Newsletter | Conversations Worth Having
- The Questions Dealers Keep Asking About AI, Search, and Marketing
- June 2026 Newsletter
- SEO Fundamentals: Cookie-Cutter SEO Is Dying
- BS-Busting the Google AI Overview Hype
- Defining Search Success for Car Dealers in 2026
- May 2026 Newsletter
- State of Search | May 2026
- April 2026 Newsletter
- How to Track Your Dealership’s AI Search Visibility
- DIY SEO Audit: How Auto Dealers Can Uncover Hidden Growth Opportunities
- March 2026 Newsletter
- GEO, AEO, LLMO — BS!
- Mass-Producing Blog Posts Isn’t Helping Your SEO Strategy
- Gut-Checking Your Automotive Marketing Vendor: 5 Technical SEO Essentials They Should Provide
- February 2026 Newsletter
- Social Ads Are Costing You Sales
- January 2026 Newsletter
- Back To Basics: Shiny Things Are Killing Sales
- How 2025 Changed (and Didn’t Change) the World of Automotive SEO
- Are Website Migrations a Traffic Death Sentence?
- The Cost of Control: 4 Ways Automotive Website Providers Restrict Optimization
- Unlocking SEO Performance: The Power of Content Diversity
- 5 Automotive SEO “Must Knows” Going Into the 2nd Half of 2025
- Industry Disruptions: Adapting Your Automotive SEO Strategy?
- 5 Reasons You Need to Keep Your SEO Vendor in the Loop During a Website Migration
- How to Audit Your Audit
- 5 Things to Consider When Building Your Dealership’s 2025 SEO Strategy
- 3 AI “Truths” That Are Actually Hallucinations
- Here’s Why It’s Essential to Find a Balance Between Paid & Organic Marketing
- 4 Questions Car Dealers Are Asking About SEO
- How to Hone in On Your Important Traffic With GSC
- Going Up? (Are YOU Losing a 44% Increase in Sales?)
- Happy Little Metrics – Why Your Data Isn’t Painting the Whole Picture
- What’s Going on in Automotive SEO?
- Strike Now! Grab Your Share!
- How AI Overviews Will (or Won’t) Impact Your Dealership
- Dealers: Here’s How to Avoid Missed Opportunities
- 2 Recent Automotive SEO Changes You Need to Know About
- Breaking Down the Search Engine Results Page
- Car Dealers, Be Aware of This SERP Change
- How do I optimize for Service in search?
- Buzz, Bull and Automobiles | Steer clear of the vendor bullsh*t
- How should ChatGPT affect my SEO strategy?
- Is more web traffic always better?
- How can I assess 3rd party traffic on my website?
- What were the most important SEO topics of 2022?
- What is Automotive SEO and Why Does it Matter?
- Wikimotive Discusses MRC 2022
- 3 Essential Practices for Effective Automotive SEO
- Why should I post blogs to Facebook?
- Written Content vs Video Content
- Do preorder pages help my dealership?
- Should I turn my Paid Search off?
- SEO for dealers struggling with inventory
- Where should I focus on my SEO?
- How Do I Get My Name to Display on Google Maps?
- How do I rank in the Map Pack on Google?
- The Assassination of User Location Data | By the Cowardly Apple iOS
- Creating Your Personalized SEO Strategy for 2019
Content Management
- Does Your Content Suck? How to Tell & How to Fix It
- How to Write Your Dealership’s ‘About Us’ Page
- How to Create Tailor-Made Content for Your Dealership (Part Three)
- Content: Authority vs. Engagement
- SEO Tips to Help Your Dealership to Succeed in 2021 (Part 2)
- Just for Your Dealership: JTT Episodes You Might Have Missed
- 4 Ways to Optimize Your Dealership’s Content
- 9 Steps to Improve Your Dealership’s Content
- 3 Types of Content Your Dealership’s Website Needs
- Not a Writer? Here’s the ONE Tool You Should Be Using
GBP | DIY
- GBP DIY Video Series – December Recap
- GBP | Questions & Answers
- GBP | The Importance of Reviews
- GBP DIY Video Series – November Recap
- GBP Listings | How to Properly Nest Departments
- GBP Listings | Entering Business Information
- GBP DIY Video Series – October Recap
- GBP Listings | Verification
- GBP Listings | Identification & Creation
- GBP | Logging In & Profile Administration
- Google My Business: Nested Listings (Part 1)
High Performance
- High Performance Video Series – June Recap
- How do I optimize for Service in search?
- High Performance Video Series – May Recap
- How should ChatGPT affect my SEO strategy?
- Is more web traffic always better?
- Why should I post blogs to Facebook?
- Written Content vs Video Content
- Do preorder pages help my dealership?
- Should I turn my Paid Search off?
- SEO for dealers struggling with inventory
- Where should I focus on my SEO?
- How Do I Get My Name to Display on Google Maps?
- How do I rank in the Map Pack on Google?
- 3 Tips for Writing Effective SEO Content
In Search Of
- In Search Of Trust, Accountability, & Conversations That Shape Results (w/ Chalmers Brothers)
- In Search Of Dealer Distrust, Better Partnerships & the Accountability Standard (w/ Jason Monaghan)
- In Search Of Paid Media Myths, Outsider POV & the Automotive Blind Spot (w/ Emma Davis)
- In Search Of The Data Lie, Process Discipline & Experience Advantage (w/ Dan Moore)
- In Search Of Adrenaline Marketing, Data Discipline & the SEO Backbone (w/ Jim Dodd)
- In Search Of Digital Storefronts, Conversion Drag & the Clutter Tax (w/ Lance Boehmer)
- In Search Of Market Volatility, Adaptive Leadership & Playing the Long Game (w/ Andrew Ruck)
- In Search Of AI Noise, Market Headwinds & Fact-Checking Vendors (w/ Brooke Furniss)
- In Search Of INSIGHTS | MRC 2025 Recap – November 2025
- In Search Of…INSIGHTS | AI in Context – November 2025
- In Search Of…Data Leaks, Dealer Fatigue & the Education Void (w/ Brian Pasch)
- In Search Of…PMax Reality, AI Objectivity & GA4 Triggers (w/ George Nenni)
- In Search Of…INSIGHTS | AI in Context – October 2025
- In Search Of…Local Legacy, Proven Performance & the Human Factor (w/ Patrick Downes)
- In Search Of…Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)
JTT - SEO
- Response Codes and Why They’re So Important to Your Dealership
- Understanding the Reality of Technical SEO
- Harnessing the Power of Data & Analytics
- The Importance of Link Building
- The Increased Importance of Search Entities
- What is User Intent (& Why Is It So Important)?
- Just the Tip – Understanding Keywords
- Just the Tip – The Relationship Between Social Media and SEO
- Just the Tip – The Importance of Review Strategy
- Just the Tip – Every Business Needs a Blog
- Just the Tip – Conversational Content
- Just the Tip – Expertise, Authoritativeness and Trustworthiness – The Three Pillars of SEO
- Just the Tip – What Are “Signals”?
- Just The Tip – What is SEO?
Just The Tip
- Understanding Page Experience
- Understanding Your Dealership’s Core Web Vitals
- Does Your Content Suck? How to Tell & How to Fix It
- Top Things Auto Dealers Can Do TODAY To Help With SEO
- How to Set Up & Optimize Your Dealership’s Google Business Profile
- 3 Changes Made By YouTube That You Should Know About
- Google My Business Nested Listings (Part Two)
- How to Write Your Dealership’s ‘About Us’ Page
- Auditing Third-Party Tools
- What are Beneficial Purpose, YMYL & E-A-T?
- How to Create Tailor-Made Content for Your Dealership (Part Three)
- Image Selection & Alt Text
- What is Structured Data?
- What are Meta Descriptions?
- Content: Authority vs. Engagement
- NAP Syndication & Why It’s Important
- Why Your Dealership Needs Reputation Management
- How to Perform a Tag Audit
- Own Your Data
- 5 Steps to Optimize Your Dealership’s Inventory Feed
- How to Audit Your Core Web Vitals
- What are the Most Important Ranking Factors in Local Search?
- Is iOS 14 Affecting Your Ad Spend?
- Machine Learning (SEO Tips to Help Your Dealership Succeed in 2021)
- SEO Tips to Help Your Dealership to Succeed in 2021 (Part 2)
- SEO Tips to Help your Dealership Succeed in 2021 (Part One)
- Visual Indicators & The Page Experience Update
- Holiday GMB Tips For Your Dealership
- What Does Google’s December Broad Core Update Mean to Your Dealership?
- Is Vimeo a Better Platform for Your Dealership’s Videos?
- What is a Featured Snippet?
- What You Need to Know About Core Web Vitals Before 2021
- 5 Things That Could Redefine Your Dealership’s Social Media
- Just for Your Dealership: JTT Episodes You Might Have Missed
- 3 Current Problems That Could Be Affecting Your Dealership (Part 2)
- 3 Current Problems That Could Be Affecting Your Dealership (Part 1)
- Understanding Facebook Video Guidelines
- Affordable & Easy-to-Use Equipment for Your Dealership’s Multimedia Content
- 3 Important Things Your Dealership Should Be Doing Right Now
- COVID-19 and Your Business
- Your Business Needs More Video Content
- Just the Tip – Understanding Keywords
- Just the Tip – The Relationship Between Social Media and SEO
- Just the Tip – The Importance of Review Strategy
- Just the Tip – Every Business Needs a Blog
- Just the Tip – Conversational Content
- Just the Tip – Social Sharing
- Just the Tip – GMB Questions & Answers
- Just the Tip – Optimize Your GMB Photos, Videos & GIFs
- Just the Tip – Local SEO
- Just the Tip – Expertise, Authoritativeness and Trustworthiness – The Three Pillars of SEO
- Just The Tip – Google My Business
- Just the Tip – What Are “Signals”?
- Just The Tip – What is SEO?
Local SEO
- Google Business Profile Suspensions: What Dealerships Need to Know
- The Pitfalls of Using Syndication Tools for Managing Google Listings
- The Assassination of User Location Data | By the Cowardly Apple iOS
- Recover Hidden Yelp Reviews
- ‘Learn Inbound’ Presentation
- SEO ‘Simple Math’
- Episode 2: New Blended SERP on Local Brand Searches
Multimedia Production
- 3 Changes Made By YouTube That You Should Know About
- Is Vimeo a Better Platform for Your Dealership’s Videos?
- Just for Your Dealership: JTT Episodes You Might Have Missed
- 8 Things About User-Generated Content Your Dealership Needs to Know
- 7 Easy Ways to Optimize Your YouTube Content
- YouTube Analytics &Your Dealership’s Video Content
- Where Should You Post Your Videos (and Why)
SEO
- The Assassination of User Location Data | By the Cowardly Apple iOS
- Understanding Page Experience
- Understanding Your Dealership’s Core Web Vitals
- Top Things Auto Dealers Can Do TODAY To Help With SEO
- How to Set Up & Optimize Your Dealership’s Google Business Profile
- Google My Business Nested Listings (Part Two)
- What are Beneficial Purpose, YMYL & E-A-T?
- Image Selection & Alt Text
- What is Structured Data?
- What are Meta Descriptions?
- How to Perform a Tag Audit
- Own Your Data
- How to Audit Your Core Web Vitals
- What are the Most Important Ranking Factors in Local Search?
- Is iOS 14 Affecting Your Ad Spend?
- Machine Learning (SEO Tips to Help Your Dealership Succeed in 2021)
- SEO Tips to Help Your Dealership to Succeed in 2021 (Part 2)
- SEO Tips to Help your Dealership Succeed in 2021 (Part One)
- What Does Google’s December Broad Core Update Mean to Your Dealership?
- What is a Featured Snippet?
- Just for Your Dealership: JTT Episodes You Might Have Missed
- Why Google Isn’t Crawling Your Dealership’s Website
- Crawlability & What it Means to Your Website
- Response Codes and Why They’re So Important to Your Dealership
- 5 Steps Your Dealership Needs to Take to Optimize Your GMB
- The Most Important Question to Ask
- Internet Battle Plan Presentation
- Read Your Site Content Out Loud
- ‘Learn Inbound’ Presentation
This Month in SEO
- September 2026 Newsletter | What Still Works When the Market Doesn’t
- August 2026 Newsletter | Don’t Confuse the Metric for the Answer
- July 2026 Newsletter | Conversations Worth Having
- June 2026 Newsletter
- May 2026 Newsletter
- State of Search | May 2026
- April 2026 Newsletter
- March 2026 Newsletter
- February 2026 Newsletter
- January 2026 Newsletter
- 2 Recent Automotive SEO Changes You Need to Know About