Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
This Month from Wikimotive… Cheap SEO, weak content, limited data visibility, and broken lead processes are creating bigger problems for dealerships than many realize. Not because the fundamentals stopped mattering, but because too many stores have stopped treating them like the foundation of performance. From content quality and reporting transparency to operational execution and conversion strategy, we’re breaking down the […]
In the first installment of STATE OF AI SEARCH (recorded as a LIVE webinar Thursday, May 14th) Zach Billings breaks down one of the most misunderstood topics in automotive marketing today: what AI search is actually changing — and what it isn’t. As dealers race to react to GEO scores, AI visibility reports, and a flood of vendor claims, this […]
This Month from Wikimotive… Dealers are producing more content than ever, and many are seeing less from it. Not because content doesn’t matter, but because it’s being built without the foundation that makes it work. From who’s representing your store to how customers experience and evaluate it, we’re breaking down the signals that actually drive visibility, trust, and conversion. The […]
This Month from Wikimotive… We break down what AI is actually changing, and what it isn’t. From the evolution of search to the growing gap between automation and real customer experience, this month is about separating progress from noise. From content that needs to be faster and more accurate, to the technical issues quietly holding performance back, we’re reinforcing the fundamentals that […]
This Month from Wikimotive… We unpack the reality behind AI “magic,” why shortcuts rarely deliver ROI, and how to approach new technology with sharper questions and stronger fundamentals. From post-NADA reflections to the operational discipline behind high-quality SEO and content execution, we are cutting through hype, reinforcing proven processes, and making smarter decisions you can stand behind. Less chasing trends […]
This Month from Wikimotive… January is your clean slate—an opportunity to cut the clutter, regain control, and start the year with sharper strategy (not louder tactics). In this month’s newsletter, learn how to audit your vendor ecosystem, spend more wisely (not just more), and use competitive insights like PIPO data to make your SEO even more effective. And before you […]
I’ve said it before, and I’ll say it again: SEO (search engine optimization) is constantly changing. And while it is an essential piece of a dealership’s marketing strategy, not everyone has time to keep up with the constant change. For me, though? Well, that’s my job. So, in an effort to keep everyone on the same page, I’ve put together […]