Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
If you run a car dealership, it can be tempting to think that having a big marketing budget and paying for lots of television and radio advertisements means you’re covering all your bases. But if there’s one thing that automotive marketing companies know, it’s that any modern marketing approach would be woefully incomplete without accounting for the influence of search […]
As a professional in the automotive space, you want your website to perform the best it can. While paid ads on Google and various social media platforms can help to grab the attention of some online users, the fact is: focusing on a Pay-Per-Click (PPC) strategy is not making the most of your online presence. A large portion of online […]
From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) staked its claim to the coastal shores of Palm Beach, FL while occupying the lush, breathtaking grounds of the iconic Eau Resort & Spa. For three days, the former Ritz-Carlton site played host to some of the most influential thought-leaders, forward-thinking dealers, and innovative vendors […]
Now that we’re firmly implanted in 2019, susceptible to both the pitfalls and perils most-evident and well-hidden, we’d be spotlighting a lack of foresight if we failed to acknowledge one of the greatest threats to your automotive marketing strategy. More accurately, it’s one of the greatest threats to any marketing strategy, regardless of industry or intent (and arguably, to a […]
Since the earliest days of radio spots and television sponsorships, celebrity endorsements were considered the gold standard of commercial validation. The idea that a compensated actor or pop culture personality lends any credibility to a product or service might be ridiculous, and yet, the hapless consumer inside of each of us continues to fall for the tactic time-and-time-again. Few industries […]
According to a report by eMarketer, the estimated automotive marketing spend in 2017 fell in somewhere around $206 billion. Coming off a seven-year run of continual sales growth, it’s no surprise that the industry has shown such openness toward investment. The near-unparalleled level of innovation alone ensured that most messages were well-worth “getting out there” and, judging by the spend, […]
Going digital is no longer a thing of the present. At the risk of sounding elitist, or dismissive, if your automotive marketing hasn’t already gone digital (at least partially) you have placed your dealership at a significant disadvantage. To be clear, we’re not simply referring to whether or not you have a responsive website, with inventory configured to create an […]
While most people are still trying to wrap their heads around the fact that autumn is already upon us, automotive marketing professionals (and their counterparts in almost every industry) are already focused on forming their digital strategies for 2019. And, if recent years have taught us anything, each year that passes increases the importance of SEO to these strategies and the […]