Tag: User Experience

3 Things Causing CLS Issues On Your Website

3 Things Causing CLS Issues On Your Website

Cumulative layout shift (CLS) is one of the most frustrating––and common––issues found on websites. Have you ever been online, gone to click a button, and it suddenly shifts, causing you to click on something else? That is CLS, an issue that occurs while the page is loading. And based on the number of dealership websites I have analyzed and found […]

What is User Experience (UX) and Why Does It Matter?

What is User Experience (UX) and Why Does It Matter?

Much of the work of technical SEO is performed behind the scenes: auditing sitemaps, tracking conversions, and doing other things for the benefit of search engines and the humans who use them. But as much as we want sites that will rank well on the SERP (search engine results page), we cannot lose sight of who these sites are designed […]

Create a Clear Path to Conversion

Create a Clear Path to Conversion

As featured in the April 2023 issue of AutoSuccess Magazine   Simplicity is the Ultimate Sophistication A digital shopping experience absent of friction can lead your customers to what they are looking for. Often, it is that high-quality user experience that creates early trust and a solid leg for future positive interactions to stand on. These first impressions are paramount […]

Maximizing Your Online Presence: A Guide to SEO for Car Dealers

Maximizing Your Online Presence: A Guide to SEO for Car Dealers

Like all businesses, modern car dealerships rely heavily on the internet to reach prospective customers and increase sales; given the competitive nature of the automotive industry, it’s crucial to stand out from the crowd. Search engine optimization (SEO) is one of the best ways for you to accomplish this goal. Through a variety of techniques, SEO works to optimize your […]

What are the Most Important Ranking Factors in Local Search?

What are the Most Important Ranking Factors in Local Search?

There’s no such this as a “one-size fits all”, or “set-it-and-forget-it” SEO solution. When we talk about “Organic SEO” it’s important to recognize the reason why we use the term “organic”. It’s because SEO and the algorithms involved are constantly evolving, and your dealership’s strategy needs to evolve with them. Factor in the unique challenges of the automotive space, and […]

Just for Your Dealership: JTT Episodes You Might Have Missed

Just for Your Dealership: JTT Episodes You Might Have Missed

It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT since…well, since 2020 first starting going to sh*t. Jay: The Quarantine Months […]

Response Codes and Why They’re So Important to Your Dealership

Response Codes and Why They’re So Important to Your Dealership

You’ve recently heard Kelsea and Jay talk about the important role content plays in achieving your SEO goals. Then, Aaron did the same thing in regard to user experience. And, yes, both are very important but none if it makes a difference if neither clients or Google can find it. So, let’s talk about content deliverability. If you’re doing it […]

5 Steps You Can Take to Speed Up Your Website

5 Steps You Can Take to Speed Up Your Website

When we talk about page speed, one of the key factors to having faster load times is the size of the page. Now, I’m not talking about width and height dimensions, I’m talking about data. The kilobytes, megabytes, or gigabytes of information being displayed. A great start to improving your site’s performance is to figure out what’s taking up the […]

3 Tools to Assess Your Dealership’s Page Performance

3 Tools to Assess Your Dealership’s Page Performance

Last time, we told you how page speed is super important to user experience, and in getting your dealership to rank higher in search results. Now, let’s explore three valuable tools that can help you assess your page speed and identify any red flags. Page Speed Insights Last week we introduced Google’s Page Speed Insights, one of the popular ways […]

Page Speed and Why It’s Crucial to Your Site

Page Speed and Why It’s Crucial to Your Site

What Is Page Speed? Page Speed is the time it takes for a web page to load in the browser. While this sounds self explanatory, it’s a bit more complex. Any time you land on a web page, quite a bit is going on in the background. Your device is sending a request to an online server and that server […]