Tag: wikimotive

Do preorder pages help my dealership?

Do preorder pages help my dealership?

Do we recommend pre-order pages? Absolutely, but don’t think that you can do much in the way of search engine optimization for it. We have a lot of clients who have approached us about this, and we’ve helped most of our dealers with the creation of robust pre-order pages with good FAQ, clear calls to action, and resources throughout the […]

Should I turn my Paid Search off?

Should I turn my Paid Search off?

Organic search versus paid search? You’re looking at it all wrong and here’s why. With strong SEO, should I turn all my paid search off? No, that’s an easy oversimplification. We do have a lot of dealers who have completely moved away from paid search, especially in this current market situation where you can afford to pull back your paid […]

SEO for dealers struggling with inventory

SEO for dealers struggling with inventory

Some dealers struggling with inventory have hit the brakes on their SEO and content spend. Here’s why that’s a big mistake. I Don’t Have Any Inventory Why would I want to put out content for something I can’t sell right now? Well, if you actually had no inventory, you would probably be out of business. Certainly service pays the bills, […]

3 Tips for Writing Effective SEO Content

3 Tips for Writing Effective SEO Content

For your dealership to have highly-performant SEO, you need a strong content strategy. But what does that mean? Whether you’re trying to write content in-house, or simply want a better understanding of how you can hold your vendor accountable, I’m going to tell you the 3 fundamentals you should be focusing on. To be effective for SEO, content needs to […]

Understanding Page Experience

Understanding Page Experience

Content is king…we say it all the time. But even if your site offers the very best in insightful blog posts, comprehensive model pages, and thorough vehicle comparisons, Google will devalue those pages if your site offers a less-than-than satisfying user experience. When discussing user experience (or UX) it’s fairly common to see the terms “core web vitals” and “page […]

AAAS2021 Recap with Tim Martell

AAAS2021 Recap with Tim Martell

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) staked its claim to the coastal shores of Palm Beach, FL while occupying the lush, breathtaking grounds of the iconic Eau Resort & Spa. For three days, the former Ritz-Carlton site played host to some of the most influential thought-leaders, forward-thinking dealers, and innovative vendors […]

Chip Perry of A2Z Sync Discusses ‘SEARCH WARS’

Chip Perry of A2Z Sync Discusses ‘SEARCH WARS’

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) took over the beautiful Eau Resort & Spa, welcoming the entire industry to the balmy seaside climate of Palm Beach, FL. A perennial attraction for some of the most innovative professionals in the automotive space, the AAAS provides an opportunity to address the shortcomings, inefficiencies […]

How to Set Up & Optimize Your Dealership’s Google Business Profile

How to Set Up & Optimize Your Dealership’s Google Business Profile

Disclaimer: In November 2021, Google changed the name of Google My Business (GMB) to Google Business Profile (GBP). Since its initial publishing, this content has been updated to reflect that change. Why are Google Business Profiles Important to My Dealership? According to a recent report more than 2/3 of prospective customers will seek out your dealership’s Google Business Profile (or […]

5 Steps You Can Take to Speed Up Your Website

5 Steps You Can Take to Speed Up Your Website

When we talk about page speed, one of the key factors to having faster load times is the size of the page. Now, I’m not talking about width and height dimensions, I’m talking about data. The kilobytes, megabytes, or gigabytes of information being displayed. A great start to improving your site’s performance is to figure out what’s taking up the […]

The Value of Facebook Audience Insights

The Value of Facebook Audience Insights

Last week, we provided an overview of Facebook Page Insights, a great front-end tool that helps you to monitor the effectiveness of your posting strategy. Now, there are more in-depth tools and visibility provided by both Facebook Business Manager and other third-party tools, but the simplified accessibility of Page Insights makes it universally valuable. This week, we’ll be exploring Facebook […]

Understanding the Reality of Technical SEO

Understanding the Reality of Technical SEO

Everyone wants to rank higher in Google search results. It’s why we created this series…to help you understand the various aspects of Search Engine Optimization. And when it comes to SEO – fair warning – Andrew, Aaron, Josh and I will be covering a lot of territory. Just think of each topic as a box you’ll need to “tick” in […]

Your Business Needs More Video Content

Your Business Needs More Video Content

Video content has been credited as having become the #1 catalyst for the online discovery of new products, services, and brands, as well as becoming a preferred resource for all sorts of do-it-yourselfers. And it’s really no surprise that video has proven so effective. A study of American consumers revealed that viewers retain up to 95% of a message when […]

Wikimotive’s Erin Ryan Talks Automotive Social Media Campaigns on MarketPunch Podcast

Wikimotive’s Erin Ryan Talks Automotive Social Media Campaigns on MarketPunch Podcast

After getting word of an incredible social media campaign called #CatMode, run by Jason Stum of LaFontaine Automotive Group, Wikimotive’s Erin Ryan jumped into action and sparked up conversation with Jason around automotive social media. One thing led to another and she ended up being honored with a guest spot on Stum’s automotive marketing podcast, MarketPunch.

Et Tu Guru?

Et Tu Guru?

Social media marketing is a thriving field, but it differs from other fields in that there is no formal education required. Anyone and their mother can build a website and claim to be a social media expert, and they do (and so do their mums.) The trick is learning how to shuck all those fishy clams quickly in order to […]

The Death of SEO?

The Death of SEO?

The Panda update has hit. The Penguin update has hit. The sky is falling for SEO practitioners all over the digital world and we’re starting to see the rise of the doomsayers. “SEO IS LOST!” they holler, sandwich board firmly affixed. “Beware the Google apocalypse,” they cry, forcing you to take a leaflet when you’re just trying to walk to […]

Social Media Marketing Losing its Way (Infographic)

Social Media Marketing Losing its Way (Infographic)

When social media first hit the scene, it was pretty much ignored by marketers. After all, why should they care where teenagers go to complain about their parents? They quickly realized their mistake though, and embraced social media as a great avenue to interact with fans. It was the only venue where you could advertise, receive immediate feedback, and then […]