Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
What’s the difference between a vehicle listing ad (or ‘VLA’) and paid search? It used to be that you bid on a keyword (something like ‘Ford dealer’, ‘Toyota dealer’, ‘dealerships near me’, ‘used cars for sale’). In contrast, VLA’s bear more similarities to dynamic used paid search in that (rather than being keyword based) they’re based on the inventory you […]
Performance Max (or ‘P-Max’) ads are an ad type within paid search that has become very popular in 2022 and 2023. Think of them as a bucket that Google holds out and says, “Pour some money in and we’ll get you performance!” and then try to maximize that performance per dollar in terms of traffic. Hopefully, that traffic generated is […]
Now that we’ve discussed what vendor accountability is, let’s discuss some of the tools we’ll use to hold our vendors accountable. Now, before I get into that you’re going to notice that I’m going to use the word ‘our’ a lot. That’s because I don’t identify as a vendor. I identify with the dealer. Our job is to hold the […]
Organic search versus paid search? You’re looking at it all wrong and here’s why. With strong SEO, should I turn all my paid search off? No, that’s an easy oversimplification. We do have a lot of dealers who have completely moved away from paid search, especially in this current market situation where you can afford to pull back your paid […]