In order to post the right content and craft the right ads, you must know your audience and what they will react to. We evaluate what your audience is engaging with and what converts for you. We also collect data from your website traffic to allow you to follow users who didn’t convert with your branding messages and the products they’re interested in.
Sometimes on social media the content you thought would work best falls flat. We learn your audience and gauge how posts and ads convert, constantly adjusting and tweaking to generate the best results for the least money.
We work with you to determine what you’re trying to accomplish with your ads. You may be trying to retain website users, sell a specific product or service, or maybe just expose your brand to as many people as possible. We will consider your needs and budget to deliver a plan that will maximize the return for your spend.
Your ads must fit your audience, and we will ensure that the content we serve for you will grab their attention and generate the desired conversions. Planning ad delivery is also key to success. Branding ads need to be served to every user multiple times to force ad recall, while a product ad may need a clear and compelling offer to generate an immediate click.
A variety of content is important to maintaining engagement while generating results. We use a blend of sales-oriented content, along with lighter content which still reflects your brand and products without trying to sell something. Lighter content generates engagement and page momentum, allowing sales-oriented content to reach further.
A social media strategy can have further-reaching effects than just the branding and conversions that it generates on its own. Social media can also be tied into your content SEO strategy. If we’re writing SEO content on your website we syndicate it to your social media. This generates engagements and traffic which drives your search authority.
Social media marketing is a complex and multifaceted marketing medium which takes expertise and planning to leverage without great waste. We will learn your business and your audience, and craft a strategy that connect the two. Our priority is not to put you on the latest sparkly social media platform, but market your business on the platform or platforms that will generate ROI. We manage your page posts and engage with users on your behalf, generating exposure and optimizing your page for social media algorithms. We will also craft an ad strategy that reaches the audience you need in a cost efficient way, with an approach that’s optimized for your goals. What makes Wikimotive different is our attention to detail. We don’t see that your page got some Likes and call it a day. We analyze the data from your posts, to your ads, to traffic behavior on your website, and make adjustments and recommendations to ensure that your social media marketing endeavors are successful. We even listen and respond to all of the people who engage with your content -- making you seem ever present and vigilant to your audience!