What is Content Marketing?
Content marketing is the practice of generating in-depth, high-quality content on your website pages, designed to inform consumers. Content marketing is also one of the most important components of a well-rounded SEO strategy. In modern search engine optimization, search engines reward websites which demonstrate Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This conveniently allows you to kill two birds with one stone. By writing rich content that will benefit your web page visitors, you automatically increase the E.A.T. of your web pages.
Writing thorough and informative content is part of the puzzle, but you must also make sure you’re writing to the right searcher intent. By clearly answering your targeted user’s questions within your content, search engines are able to identify the topic of your page, its relevance to searchers, and help match the right users with your content. The greater the quality and quantity of your page content, the more authority search engines will assign to it and the higher you will rank for the topics related to your page.
Interlinking your content is another important component to content marketing. Linking to related pages, that a user would find valuable or helpful, allows not only the user to better navigate from page to page, but also guides search engine crawlers. These links help search engines identify the relationship between different high-quality pages and can help you sculpt your page authority in a natural and user-centric way.
Our expert team of SEO analysts and content writers will craft you a personalized content marketing strategy, focused on high quality, quantity, and consumability, informing your visitors and ranking your website pages for the keyword terms important to your business.
We begin by analyzing your existing content and determining which pages do not currently meet the standards of length, quality, and information required to be effective. We then plan rewrites to existing content to bring it into line with content marketing best practices.
Content is produced over time, with the highest value keywords targeted first. Topics are cycled through over time and expanded upon with additional pages of content which help to reinforce other pages and your website. Search engines consider content recency when valuing pages, so new pages are always created and old pages are revisited to ensure quality and increase content quantity, if needed.