WHAT IS CONTENT MARKETING?
Content marketing is the practice of generating in-depth, high-quality content designed to inform consumers visiting your website. Content marketing is also one of the most essential components of a well-rounded search engine optimization (SEO) strategy.
In modern SEO, search engines reward websites that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) through their onsite content. This means that content marketing can effectively address two core concerns: the ability of your site to rank highly in search results and its ability to retain users and convert them into customers. By writing rich content that will benefit your web page visitors, you automatically increase the E-E-A-T of your web pages.
Writing thorough and informative content is part of the puzzle, but you must also make sure you are writing to the correct search intent. By clearly answering your targeted user’s questions within your content, search engines are able to identify the topic of your page and its relevance to searchers and help match the right users with your content. The greater the quality and quantity of your page content, the more authority search engines will assign to it, and the higher you will rank for the topics related to your page.
LET US DO THE WORK FOR YOU
What makes Wikimotive different is our organic approach to content planning and our human touch in strategy development. Our thorough and hands-on method ensures that your content is written for the user and optimized to perform in search. So don’t settle for a one-size-fits-all solution; give us a call today, and let us help you crush your competition.