With all the relevant keywords identified, we determine which keywords demonstrate an intent which is in line with your business goals. That intent is then weighed against the volume of people searching to determine priority.
Your content strategy is developed by balancing search volume with search intent in order to determine which pages will benefit you the most. Keywords with clear transactional intent are commonly prioritized above keywords with higher search volume, but only with informational intent.
We begin by analyzing your existing content and determining which pages do not currently meet the standards of length, quality, and information required to be effective. We then plan rewrites to existing content to bring it into line with content marketing best practices.
Content is produced over time, with the highest value keywords targeted first. Topics are cycled through over time and expanded upon with additional pages of content which help to reinforce other pages and your website. Search engines consider content recency when valuing pages, so new pages are always created and old pages are revisited to ensure quality and increase content quantity, if needed.
Content is developed naturally around a topic, rather than just keywords. This allows us to write content organically, which is designed to be informative and rich. Rather than cramming keywords into sentences to send a message to search engines, we write naturally and use the context of a page’s content to generate search engine authority.
Every piece is written with search intent and the targeted user in mind. Writing for search engines leads to content with reads awkwardly and results in a poor user experience. We focus your content on the user, and happy users make happy search engines.
We begin by doing market and keyword research, guided by your business goals and growth opportunities. After identifying all the relevant keywords with a significant volume of user searches, we craft a priority order based on user intent and the areas of created opportunity. Next we clean up your existing content and set about crafting pages with a high quality and quantity of content, and interlink those pages based on their topics to signal to search engines which pages are important for which topics. As the strategy progresses, we measure results and make adjustments to strategy, revisiting topics and expanding to new ones. What makes Wikimotive different is our organic approach to content planning, and our human touch to strategy development. Our thorough and hands-on approach ensure that your content is written for the user and optimized to perform in search.