What is Local SEO?
Local SEO is a term for the collection of practices aimed at optimizing not just your website but all web locations related to your business. These optimizations are done with the end goal of increasing your visibility when searchers in your local market are looking for you or your product or service. If you are a business that serves a customer face-to-face, local SEO ensures that people can find you quickly and easily in search, giving you the first chance at their business.
Today, more and more searchers understand that search engines know their location and can match it to local businesses. As a result, searches such as “Dealerships Near Me” and “Plumbers Near Me” are becoming increasingly common, and your web presence needs to be optimized so that search engines know to present you when a local search term is used.
In order to perform local SEO, you must understand how search engine algorithms weigh your importance for a specific location, as well as how users search for local terms and what tools are available to you to improve your local search visibility. Knowing is half the battle; the other half is effectively implementing this multi-faceted strategy, using a combination of one-time fixes, ongoing content creation, constant local outreach, and a battery of regular checks to ensure your site stays current with changing trends in search algorithms.
Our team of local SEO experts will sync up your web listings, create local content, drive local backlinks, and set you up for increased search visibility in your local marketplace.
We evaluate all the sites currently linking to your website and specifically look at those which are of local relevance. We consider not only the backlinks you have but which pages they link to and how the link itself is set up on the backlinking website. These factors can be very important to local authority, and it can be helpful to ask for adjustments.
Acquiring Local Links
With an accurate master list established, we go through the painstaking process of syncing every web listing from big to small, allowing search engines to trust that they know where and what you are. Of course, many of these listings don’t update automatically when you update source material like your website or Google Business Profile, so we also monitor your citations and constantly make updates as inaccuracies pop up.