The first order of business is to collect your accurized business information to use as a master for making updates online. We gather things from your official name, address, and phone number (N.A.P.) to your department hours and accepted forms of payment, down to the exact location of the entrances to your building.
With an accurate master list established, we go through the painstaking process of syncing every web listing from big to small, allowing search engines to trust that they know where and what you are. Of course, many of these listings don’t update automatically when you update source material like your website or Google My Business, so we also monitor your citations and constantly make updates as inaccuracies pop up.
We evaluate all the sites currently linking to your website and specifically look at those which are of local relevance. We consider not only the backlinks you have, but which pages they link to and how the link itself is set up on the backlinking website. These factors can be very important to local authority and it can be helpful to ask for adjustments.
Once we establish what you have for local backlinks, we’ll strategize ways to increase the quantity and quality of your backlinks and offer solutions to help you get them. Networking with other businesses can be a great way to get strong links to your site. Community involvement and sponsorship of local sports and charities can be another great way to get local backlinks.
We begin by collecting your official business information and syncing all local listings to it, so everyone is on the same sheet of proverbial music. While monitoring those listings and making ongoing corrections, we evaluate your existing local backlinks and help you get new ones to increase your local relevance in search. Our expert content marketing team then generates local content pages on your website, which work in conjunction with the backlinking efforts to actively optimize your pages for local search in a user and community-centric way.