Local SEO is a term for the collection of practices aimed at optimizing not just your website but all web locations related to your business. These optimizations are done with the end goal of increasing your visibility, when searchers in your local market are looking for you or your product or service. If you are a business which serves a customer face-to-face, local SEO ensures that people can find you quickly and easily in search, giving you the first chance at their business.
Today, more and more searchers understand that search engines know their location and can match it to local businesses. As a result, searches such as “Dealerships Near Me” and “Plumbers Near Me” are becoming increasingly common, and your web presence needs to be optimized so that search engines know to present you when a local search term is used.
In order to perform local SEO you must understand how search engine algorithms weight your importance for a specific location, as well as how users search for local terms and what tools are available to you, to improve your local search visibility. Knowing is half the battle, the other half is effectively implementing this multi faceted strategy, using a combination of one-time fixes, ongoing content creation, constant local outreach, and a battery of regular checks to ensure your site stays current with changing trends in search algorithms.
Our team of local SEO experts will sync up your web listings, create local content, drive local backlinks, and set you up for increased search visibility in your local marketplace.
The first order of business is to collect your accurized business information to use as a master for making updates online. We gather things from your official name, address, and phone number (N.A.P.) to your department hours and accepted forms of payment, down to the exact location of the entrances to your building.
With an accurate master list established, we go through the painstaking process of syncing every web listing from big to small, allowing search engines to trust that they know where and what you are. Of course, many of these listings don’t update automatically when you update source material like your website or Google My Business, so we also monitor your citations and constantly make updates as inaccuracies pop up.
We evaluate all the sites currently linking to your website and specifically look at those which are of local relevance. We consider not only the backlinks you have, but which pages they link to and how the link itself is set up on the backlinking website. These factors can be very important to local authority and it can be helpful to ask for adjustments.
Once we establish what you have for local backlinks, we’ll strategize ways to increase the quantity and quality of your backlinks and offer solutions to help you get them. Networking with other businesses can be a great way to get strong links to your site. Community involvement and sponsorship of local sports and charities can be another great way to get local backlinks.
We begin by collecting your official business information and syncing all local listings to it, so everyone is on the same sheet of proverbial music. While monitoring those listings and making ongoing corrections, we evaluate your existing local backlinks and help you get new ones to increase your local relevance in search. Our expert content marketing team then generates local content pages on your website, which work in conjunction with the backlinking efforts to actively optimize your pages for local search in a user and community-centric way.