Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Most dealership websites have untapped potential that won’t be found by simply looking at a reporting dashboard. To uncover meaningful opportunities for improvement, you need to go straight to the source: your website. A visual audit focused on the existence and quality of navigational content, tool functionality, and technical SEO provides direct insight into what’s helping or hurting your automotive […]
“Just write more blogs” has become default SEO advice, and back in the day, this may have worked. But in today’s day and age, blog posts are rarely what actually moves the needle. Content is the core of any good automotive SEO strategy, but not all types of content on your website are equally impactful. Blogs play a supporting role, […]
The buzz around artificial intelligence in automotive search marketing is deafening. What exactly does it look like? How much does it matter? The answers to these questions are constantly changing, but for now, you might be surprised to know how little AI has truly impacted customers’ path to purchasing a vehicle at your dealership. Between AI Overviews and the general […]
It’s been three years since ChatGPT was released to the public, making a boom in industries around the world. Access to this type of technology has changed the way we think, process, and execute. And now, with access to a variety of models from Gemini to DeepSeek, and the ability to train models how to do specific tasks, artificial intelligence […]
If you migrate your website, you’re going to see a change in traffic. This might be frustrating, but unfortunately, it is inevitable. With that said, migrations are not a traffic death sentence. Realistically, you will see a temporary drop in traffic immediately following your migration due to URL and page changes. With a solid automotive SEO strategy in place, though, […]
The truth is, your dealership’s online success is only as strong as the platform it’s built on—and too often, those platforms are the problem. In the competitive dealership market, SEO (search engine optimization) and GEO (generative engine optimization) are critical to ensuring those looking for a vehicle find you, whether in organic results, AI overviews, or an AI chat. But […]
Is your content working as hard as it could be? In the ever-evolving world of search, what worked yesterday might not be enough today. Don’t worry, though. We’ve cracked the code on a more agile approach to SEO, one that embraces shorter, AI-friendly content without sacrificing organic performance. Our recent case study on 600-word pages coupled with long-form foundational content […]
As we move into the second half of 2025, one thing is clear: the automotive SEO landscape is shifting faster than ever. From the rise of AI Overviews and chat-based search to the continued importance of intent-driven content and technical SEO fundamentals, dealers must stay agile to stay competitive. I’ve talked about all of these changes and developments in my […]
Keeping your SEO vendor out of the conversation during your website migration can be detrimental. Migrations aren’t uncommon, especially in the automotive industry, since there are so many platforms out there. Ultimately, each platform has something different to offer, and sometimes your needs change. But whether you are switching platforms because your needs have changed or because a different platform […]
The website audit that just dropped in your inbox is probably garbage. Site audits are essential tools in the automotive SEO space, but they are also, more often than not, used and abused as gimmicky sales tools to convince you that you’re doing something wrong. So, how do you know who to trust or what information is actually important? I’m […]
It’s officially a new year, which means it’s the perfect time to look back and reflect on the previous one. In 2024, we saw a large continuation of SEO trends that we had started to pick up on in 2022 and 2023. Between the ongoing rollout of Google’s updates and the never-ending development of AI tools, the SEO hot topics […]
Dealers, you have a lot on your plate. You don’t need to worry about how AI may or may not be impacting your automotive SEO performance and strategy. Sure, AI has seen a ton of development over the last year, but even today, in 2025, there isn’t too much to be concerned about. Today, I’m going to be dispelling some […]
It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving you a false sense of growth. This is because not all traffic is […]
As we prepare to say goodbye to 2023, there’s one thing that we know is coming with us into 2024: artificial intelligence (AI). With its growing force of chatbots, image generators, and tools, the world of AI continues to present both opportunities and challenges for automotive dealers in the digital landscape. In this blog post, we’ll delve into the advancements […]
Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll explore the relationship between keywords and topics, and how they work together to create content that addresses your customers’ needs and signals your authority to Google by […]
Google’s algorithm updates, big SEO (search engine optimization) uh-ohs, performance analysis, and the timelessness–or lack thereof–of SEO. These are all topics Dave covered in the August episodes of SEO Climb, and you won’t want to miss out on any of this information. If you did happen to miss an episode or two, though, you’re in luck because I put together […]
The Great Wall of China. Baker’s Pure Rye Whiskey. Wu-tang Clan. These things stand the test of time. But what about the content on your site? Will it stand the test of time and should it? The answer is, “it depends”. Some of your content is likely to perform well for a very, very long time – while other content […]
“So, basically…ChatGPT is the equivalent of a 10-year-old with access to the internet.” The summation was a simple one, made during a workshop focused on the promise, prompts, and perils of the AI platform as it relates to automotive marketing. But once uttered, the silently-attentive room of dealer marketers, sales managers, GMs, and dealer principles stirred in unison, sharing in […]
There is no denying the fact that artificial intelligence (AI) can be useful in crafting and executing elements of a powerful SEO (search engine optimization) strategy. We have proven that fact time and time again within our AI blog series. However, there are also plenty of SEO tasks that AI can’t address. From developing a content strategy to alt tags […]
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more traffic. Right? But…more traffic doesn’t necessarily mean that you’re going to have more opportunity. A […]