Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Last month, I discussed the importance of using multiple tools when gauging the success of your automotive SEO efforts. Simply looking at a graph on Google Analytics won’t tell you much; in fact, doing so can be misleading. This is because Google Analytics lumps traffic in buckets without a quick and easy way to see the “why” behind each visitor. […]
We’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially disappointing when you’ve put extra effort into your SEO strategy. Maybe you’ve been doing in-depth keyword research and crafting a content strategy around your findings. Maybe you’ve been mapping […]
It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving you a false sense of growth. This is because not all traffic is […]
This past July, the digital marketing world experienced a shockwave that was felt throughout the automotive industry and in many other industries as well. Universal Analytics (GA3) was sunsetted across the horizon, and a new version, Google Analytics 4 (GA4), was introduced. The creation and overall validity of this new version of Google Analytics stemmed from increasingly more intense privacy […]
Due to popular demand, SEO Climb with Dave Estey is back. In series one, Dave talked about everything from what SEO (search engine optimization) is to how you can identify your online competitors. Now, back for a second series, he is getting more in-depth and going over more important SEO topics. In July, he touched on how much time you […]
As we’ve discussed over the last few months, artificial intelligence (AI) and search engine optimization (SEO) are in the early stages of a new relationship together. While AI has long been in the background of digital marketing, its recent advances have brought it to the forefront in a new way. We still have a lot to learn about what its […]
Over the last couple of weeks, Emily and I have talked about what artificial intelligence (AI) language models are, how they work, and some pros and cons of this dynamic technology. Why are we spending this time learning and teaching you about this, though? What ties does AI really have to search engine optimization (SEO)? More than you may think. […]