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A Decrease in Organic Traffic Isn’t Always Detrimental – Here’s Why

A Decrease in Organic Traffic Isn’t Always Detrimental – Here’s Why

by Meaghan StPeter | Feb 9, 2024 | Keyword Research

We’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially disappointing when you’ve put extra effort into your SEO strategy. Maybe you’ve been doing...
How the Keywords You Target Can Impact Your Data

How the Keywords You Target Can Impact Your Data

by Meaghan StPeter | Jan 31, 2024 | Keyword Research

It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving...
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