Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
We’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially disappointing when you’ve put extra effort into your SEO strategy. Maybe you’ve been doing in-depth keyword research and crafting a content strategy around your findings. Maybe you’ve been mapping […]
It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving you a false sense of growth. This is because not all traffic is […]
Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll explore the relationship between keywords and topics, and how they work together to create content that addresses your customers’ needs and signals your authority to Google by […]
We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to your business and potential customers. But finding the right keywords goes well beyond looking at the search volume and ranking difficulty statistics associated with the topics for which you want […]
You might think that determining what terms you want to rank for is all you need to do for keyword research, but it’s just the beginning: the next step is to utilize keyword research tools to find the low-hanging fruit and figure out which queries make the most sense to focus on. Last week, Dave walked you through how to […]
Keywords. We all know we want to rank for them, but determining which ones matter most is a mix of art and elbow grease. Stick with me as we wade into the shallow end of the keyword research pool, and pretty soon, you’ll be ready to swim with the sharks. Before discussing research tools and competitive landscapes, let’s start by […]