Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
A few months ago, VP of Performance and Sales here at Wikimotive, Zach Billings, went in-depth on a number of automotive SEO topics in his High Performance video series. Now, he’s back again to talk about even more. Kicking off the second series, Zach discussed something everyone’s wondering about: how dealerships in other parts of the country outrank you on […]
Disclaimer: Due to the rapid evolution of ChatGPT this blog (an intended transcript of the video) has been enriched with additional information to ensure its timely accuracy as of the 5/23/23 airdate. So, you’ve spent the last few months hearing a lot about Chat GPT, and you might be asking yourself, can I use this to scale my SEO content? […]
GA4, What’s all the fuss about? Well, the fuss exists for good reason, and it’s probably going to continue through 2023 and into 2024. For those not aware, Google Analytics 4 (or “GA4”) is the new version of Google Analytics. It’s existed since 2020 in some form or another, has matured a lot through late 2022 into 2023, and will […]
There is no denying the fact that artificial intelligence (AI) can be useful in crafting and executing elements of a powerful SEO (search engine optimization) strategy. We have proven that fact time and time again within our AI blog series. However, there are also plenty of SEO tasks that AI can’t address. From developing a content strategy to alt tags […]
Did you start getting a lot of out-of-state traffic in 2022? If so, were you wondering why? Well, you could have attracted out-of-market traffic via blog articles that are informational (as opposed to transactional). As we’ve discussed in recent weeks, this means blog articles that attract people who want to learn more about things like towing capacity, or trim levels, […]
Much of the work of technical SEO is performed behind the scenes: auditing sitemaps, tracking conversions, and doing other things for the benefit of search engines and the humans who use them. But as much as we want sites that will rank well on the SERP (search engine results page), we cannot lose sight of who these sites are designed […]
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more traffic. Right? But…more traffic doesn’t necessarily mean that you’re going to have more opportunity. A […]
Last month, I told you that you weren’t going to want to miss out on the April episodes of ThinkBetter with Angus Fox; I wasn’t kidding. This past month, Angus provided even more questions to ask your vendors to ensure you are getting the best possible product. He also went in-depth, showing you how you can tell what your third-party […]
Some of you may be considering replacing your SEO provider with artificial intelligence (AI), thinking, “This could save me so much money!” While that may be true for your marketing budget, trading in an experienced SEO provider for AI is not without serious risks––some of which may outweigh any savings. It goes without saying that AI does and will continue […]
As we’ve discussed over the last few months, artificial intelligence (AI) and search engine optimization (SEO) are in the early stages of a new relationship together. While AI has long been in the background of digital marketing, its recent advances have brought it to the forefront in a new way. We still have a lot to learn about what its […]
As promised, we at Wikimotive have been delivering yet another knowledge-packed video series over the last few weeks. This time, we are hosting a special guest: Vendor Accountability Advocate from ThinkBetter, Angus Fox. Angus has taken the stand to tell you how to ensure you are getting the most out of your third-party vendors, from your automotive SEO provider to […]
We touched on alignment. It’s one of the most important things we can make sure of: that our partner is providing exactly what we think. We want to ask them point blank: What are the main goals you’re helping dealers using your product meet? Is it leads? Is it impressions? Is it branding? What am I getting for my money? […]
Over the last couple of weeks, Emily and I have talked about what artificial intelligence (AI) language models are, how they work, and some pros and cons of this dynamic technology. Why are we spending this time learning and teaching you about this, though? What ties does AI really have to search engine optimization (SEO)? More than you may think. […]
As discussed in the first part of our AI series, an AI language model is a form of artificial intelligence that interacts with language in a highly sophisticated way. This has only recently become possible, thanks to the use of advanced algorithms and complex pattern recognition. Because of its proficiency in generating natural-sounding responses, it can be easy to forget […]
Now that we’ve discussed what vendor accountability is, let’s discuss some of the tools we’ll use to hold our vendors accountable. Now, before I get into that you’re going to notice that I’m going to use the word ‘our’ a lot. That’s because I don’t identify as a vendor. I identify with the dealer. Our job is to hold the […]
The internet has been hit by a storm these last few months. We have heard so much about artificial intelligence (AI), ChatGPT, and how “robots are taking over.” But, in all seriousness, you may be wondering what all of this actually means. For that reason, I will answer two of the biggest questions in this article: What is an artificial […]
Are you really okay writing checks to countless vendors, settling for meaningless reports and questionable results? If you’re paying them month-after-month you need to hold them accountable. In the coming weeks, I’ll give you the complete playbook, as well as a number of FREE tools, dashboards, and reports. But first, I’ll define Vendor Accountability, identify which vendors you should be […]
Like all businesses, modern car dealerships rely heavily on the internet to reach prospective customers and increase sales; given the competitive nature of the automotive industry, it’s crucial to stand out from the crowd. Search engine optimization (SEO) is one of the best ways for you to accomplish this goal. Through a variety of techniques, SEO works to optimize your […]
Regardless of who you are or what you do for a living, you probably have a pretty good idea of what traditional marketing looks like: newspaper and TV ads, billboards, radio spots, and other costly investments. While they may feel like tried-and-true avenues to pursue, these advertising mediums have become increasingly less fruitful over time. Unlike modern digital marketing, they […]
A few months back, the team here at Wikimotive began a new video series called SEO Climb with Dave Estey. Series 1 is officially coming to an end, so we figured we would give you a full recap of everything discussed over the past few weeks. Let’s get started: Defining SEO: The What, Why & How In the beginning episodes […]