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Lean Times, Fat Budgets: Your Marketing Needs Cuts—Just Not the Ones You Think.

Lean Times, Fat Budgets: Your Marketing Needs Cuts—Just Not the Ones You Think.

by Zach Billings | Oct 19, 2026 | AutoSuccess Magazine

Originally published as the cover feature in the October 2026 issue of AutoSuccess Magazine, this article by Wikimotive Co-founder and CEO Zach Billings challenges dealers to examine what their marketing dollars actually produce. Zach outlines how to uncover waste...
Dealership Trust: What AI Reveals About Your Store

Dealership Trust: What AI Reveals About Your Store

by Wikimotive LLC | Oct 15, 2026 | Dealer Diagnostic

  Wikimotive sat down with Co-founder and CEO Zach Billings to ask him over 50 questions about automotive search marketing that are relevant to dealers everywhere. In the third installment of this 7-part series, we take a look at dealership trust—how AI surfaces...
SEO First Steps | Step One: Getting a Feel For Where You’re At

SEO First Steps | Step One: Getting a Feel For Where You’re At

by Meaghan StPeter | Oct 13, 2026 | SEO First Steps

In the first installment of ‘SEO First Steps’, we sit down with Meaghan StPeter, Wikimotive’s Director of Search, to discuss where dealers should begin: understanding the website they already have. Whether you want to read the full transcript here, or...
AI Wrote It. Your Dealership Owns It.

AI Wrote It. Your Dealership Owns It.

by Jessica Baron | Oct 12, 2026 | Q&A | The Wiki Way

This is vital reading for any dealer using AI to create website content—or wondering who’s checking what gets published under the dealership’s name. An AI-generated title or description can sound polished while misrepresenting a vehicle, promoting an outdated offer,...
SEO vs. GEO: Are Dealers Paying for the Same Thing Twice?

SEO vs. GEO: Are Dealers Paying for the Same Thing Twice?

by Wikimotive LLC | Oct 8, 2026 | Dealer Diagnostic

Wikimotive sat down with co-founder and CEO Zach Billings to ask him over 50 questions about automotive search marketing that are relevant to dealers everywhere. In the second installment of this 7-part series, we take a look at SEO, GEO, AEO, and LLMO—what these...
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