Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
This Month from Wikimotive… This month, we’re challenging one of the biggest assumptions in automotive marketing: that the next breakthrough is always hiding behind the latest buzzword. We’re exploring why consistent execution still beats chasing shortcuts. Along the way, we’re looking at the opportunities hidden inside everyday dealership challenges, the importance of getting your business information right everywhere it appears online, […]
This Month from Wikimotive… Cheap SEO, weak content, limited data visibility, and broken lead processes are creating bigger problems for dealerships than many realize. Not because the fundamentals stopped mattering, but because too many stores have stopped treating them like the foundation of performance. From content quality and reporting transparency to operational execution and conversion strategy, we’re breaking down the […]
In the first installment of STATE OF AI SEARCH (recorded as a LIVE webinar Thursday, May 14th) Zach Billings breaks down one of the most misunderstood topics in automotive marketing today: what AI search is actually changing — and what it isn’t. As dealers race to react to GEO scores, AI visibility reports, and a flood of vendor claims, this […]
This Month from Wikimotive… Dealers are producing more content than ever, and many are seeing less from it. Not because content doesn’t matter, but because it’s being built without the foundation that makes it work. From who’s representing your store to how customers experience and evaluate it, we’re breaking down the signals that actually drive visibility, trust, and conversion. The […]
Most dealership websites have untapped potential that won’t be found by simply looking at a reporting dashboard. To uncover meaningful opportunities for improvement, you need to go straight to the source: your website. A visual audit focused on the existence and quality of navigational content, tool functionality, and technical SEO provides direct insight into what’s helping or hurting your automotive […]
This Month from Wikimotive… We break down what AI is actually changing, and what it isn’t. From the evolution of search to the growing gap between automation and real customer experience, this month is about separating progress from noise. From content that needs to be faster and more accurate, to the technical issues quietly holding performance back, we’re reinforcing the fundamentals that […]
“Just write more blogs” has become default SEO advice, and back in the day, this may have worked. But in today’s day and age, blog posts are rarely what actually moves the needle. Content is the core of any good automotive SEO strategy, but not all types of content on your website are equally impactful. Blogs play a supporting role, […]
If your automotive SEO vendor is writing content, throwing it up on your site, and calling it a day, you’re likely not seeing the moves you expected. This is because, while high-quality content is the core of any successful SEO strategy, it’s not the only piece to the puzzle. Technical SEO matters too. Content should be considered the base; technical […]
This Month from Wikimotive… We unpack the reality behind AI “magic,” why shortcuts rarely deliver ROI, and how to approach new technology with sharper questions and stronger fundamentals. From post-NADA reflections to the operational discipline behind high-quality SEO and content execution, we are cutting through hype, reinforcing proven processes, and making smarter decisions you can stand behind. Less chasing trends […]
When a lot of us look at our website traffic reports, social media is a standout performer. If you’re spending any amount of money with a vendor that’s running social ads for you, there’s a good chance it’s your highest-performing traffic driver—at least by the measure of website sessions… How about lead forms? Chats? Calls? I talk to dozens of […]
Do you actually know what your digital marketing agency does for you, or are you just trusting that it’s working? If you don’t truly know what’s being done or how success is being measured, you might be paying for work that isn’t moving the needle at all. Sometimes it’s hard to know what your vendor should be doing or what […]
This Month from Wikimotive… January is your clean slate—an opportunity to cut the clutter, regain control, and start the year with sharper strategy (not louder tactics). In this month’s newsletter, learn how to audit your vendor ecosystem, spend more wisely (not just more), and use competitive insights like PIPO data to make your SEO even more effective. And before you […]
CDPs. AI chat. Identity-resolution retargeting. GEO. AEO. First-party data activation. Cookieless solutions. Two weeks before NADA, the industry is once again awash in promises that this—finally—is the thing that will fix your 2026. It won’t—at least, not on its own. More and more, we’re lost in the static—the white noise of buzzwords and quick-fix shiny solutions. I’m going to call […]
At the beginning of 2025, many predicted that it would be a year that changed automotive SEO forever. There were numerous statements and rumors being thrown around about how AI was going to take over, and traditional search was on its way out. Because of this, many dealers braced for a complete reset in how people research and shop for […]
The buzz around artificial intelligence in automotive search marketing is deafening. What exactly does it look like? How much does it matter? The answers to these questions are constantly changing, but for now, you might be surprised to know how little AI has truly impacted customers’ path to purchasing a vehicle at your dealership. Between AI Overviews and the general […]
It’s been three years since ChatGPT was released to the public, making a boom in industries around the world. Access to this type of technology has changed the way we think, process, and execute. And now, with access to a variety of models from Gemini to DeepSeek, and the ability to train models how to do specific tasks, artificial intelligence […]
If you migrate your website, you’re going to see a change in traffic. This might be frustrating, but unfortunately, it is inevitable. With that said, migrations are not a traffic death sentence. Realistically, you will see a temporary drop in traffic immediately following your migration due to URL and page changes. With a solid automotive SEO strategy in place, though, […]
The truth is, your dealership’s online success is only as strong as the platform it’s built on—and too often, those platforms are the problem. In the competitive dealership market, SEO (search engine optimization) and GEO (generative engine optimization) are critical to ensuring those looking for a vehicle find you, whether in organic results, AI overviews, or an AI chat. But […]
Visualize this scene and see if it’s familiar. You’re at your desk, determined but worn… Determined to grow your store but worn out from drowning in a deafening sea of what has become white noise. Your inbox is filled with reports; some say everything is great! Others say the sky is falling… The news is saying tariffs could price consumers […]
Is your content working as hard as it could be? In the ever-evolving world of search, what worked yesterday might not be enough today. Don’t worry, though. We’ve cracked the code on a more agile approach to SEO, one that embraces shorter, AI-friendly content without sacrificing organic performance. Our recent case study on 600-word pages coupled with long-form foundational content […]