Author: Zach Billings

Facebook Adds Trending

Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that’s why this week they decided to officially roll out a new feature that has only been on Twitter for oh, about…forever? We are, of course, talking about the new trending function. Some of you may have seen […] Read More

Pinterest Strengthens Search

Pinterest has been growing in popularity month over month, but that hasn’t stopped them from expanding their product. Much like Facebook, the pin-board social network keeps making changes large and small as it grows, trying to deliver the best product possible to both its users and advertisers. Today, they have made a large step forward […] Read More

Facebook Pay to Play?

For years now, advertisers have been spoiled by Facebook. Maybe that’s not how we thought of it, but it’s the truth. We used to spend time and money trying to figure out who our audience was and how to reach them, then Facebook came along and our customers kindly gave all of their information and […] Read More

Adding Your Blog to Alltop

Have you ever thought about submitting your blog to Alltop? If you’re doing SEO right, you have a blog, and more exposure for said blog can only ever be a good thing. Alltop is an “online magazine rack” that brings together blogs from all different fields. It aggregates all of these different blogs into categories […] Read More

Facebook Trying to Buy Snapchat

Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is […] Read More

Teens Leaving Facebook

  Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true? Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the Facebook game, and now, […] Read More

Google and Facebook Together at Last

We’ve waited for a long time, but it’s finally here: the meeting of the digital giants. Until now, these two juggernauts have maneuvered around each other, never committing themselves to a union, but finally, we have Facebook and Google working together in digital marketing bliss. Kind of.

The ROI of Facebook Ads

Traditionally, it has been hard to track the ROI of social media, but Facebook has been making things a lot more quantifiable. Advertisers have been doing research, and now we have some hard numbers to share with you, courtesy of the new report released by Nanigans. Let’s take a look at Facebook’s ROI and what […] Read More

Facebook Goes Public with Teenagers

Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at least a passing relationship too. In fact, for the most part, kids under 17 have been kept off the social network through a combination of parenting and […] Read More

Bing it On! Fact or Fraud

If you watch television at all, you’ve probably seen the commercial for Microsoft’s Bing it On campaign (if you don’t watch television, you should check it out, there’s some great stuff on there, I personally recommend Breaking Bad.) In case you haven’t seen it, Bing it On is essentially a blind comparison between Bing and […] Read More

Facebook’s Graph Search Updated Again

Facebook’s Graph Search is still in its infancy, so we’ll likely be seeing a lot of updates over the next few months as it gets fully rolled out. This week, Facebook expanded Graph Search to include more results for search. Let’s take a look at what’s different and how it will affect your social media […] Read More

Use Excel in Bing Optimization

Excel is an enormous part of the business world. Windows comes on most machines and Excel comes with most copies of Windows, so it’s not surprising that it’s become the spreadsheet tool of choice. In addition to being nearly ubiquitous, Excel is also a powerful tool. People make careers out of being particularly good at […] Read More

Facebook Hashtags May Hurt Engagement

Hashtags have been a goldmine on Twitter, this much we know for a fact. Tweets with hashtags do better than Tweets without, especially if the hashtag is something that is starting to trend at the moment. The success of the hashtag on Twitter (and to a lesser degree, Instagram) made everyone wonder when the tags […] Read More

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