Should I turn my Paid Search off?

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Posted on by Zach Billings
Categories: Automotive SEO, High Performance Tagged: , , , , , , , , ,

Organic search versus paid search? You’re looking at it all wrong and here’s why.

With strong SEO, should I turn all my paid search off?

No, that’s an easy oversimplification.

We do have a lot of dealers who have completely moved away from paid search, especially in this current market situation where you can afford to pull back your paid search and probably not see a lot of loss. And then you can use organic gains during this time to insulate you into the future.

But with that said, I don’t find it necessary to completely move away from paid search. You just need to make sure that you’re limiting your waste.
Don’t bid on things that you’re already ranking for organically, don’t bid on things that don’t convert well to quality traffic.
Focus your efforts on the lowest hanging fruit on the best intent, on the places that you can’t rank organically such as dynamic used.