Tag: Digital Marketing

Why You Should Be Branding Your Salespeople Using Video

Why You Should Be Branding Your Salespeople Using Video

Annnnd we’re back – in the studio – after a great week in Napa Valley at DMSC 2021. In fact, it was such an impactful experience that we’re going to hold off on our regular topics for one more week — because we’re feeling particularly inspired to #weaponizetheconnectivity. Of all the amazing keynotes, panels and breakout sessions that took place […]

How to Create Tailor-Made Content for Your Dealership (Part Three)

How to Create Tailor-Made Content for Your Dealership (Part Three)

Alright everyone, it’s time to find out the final step to refining your content… Two weeks ago, we went over how to find your target audience… …and last week we discussed the importance of using a unique tone for every piece of content. This week, I’m going to tell you about the final piece of the content puzzle: VOICE. One […]

How to Audit Your Core Web Vitals

How to Audit Your Core Web Vitals

Last week we revisited Core Web Vitals, three relatively new factors that Google takes into consideration when assessing the experience offered to their users, by your dealership’s website. Specifically, we talked about LCP, FID and CLS. Now remember, Google’s primary goal is to ensure a positive user experience, and directs any search query to the site that (i) best answers […]

What are the Most Important Ranking Factors in Local Search?

What are the Most Important Ranking Factors in Local Search?

There’s no such this as a “one-size fits all”, or “set-it-and-forget-it” SEO solution. When we talk about “Organic SEO” it’s important to recognize the reason why we use the term “organic”. It’s because SEO and the algorithms involved are constantly evolving, and your dealership’s strategy needs to evolve with them. Factor in the unique challenges of the automotive space, and […]

Is iOS 14 Affecting Your Ad Spend?

Is iOS 14 Affecting Your Ad Spend?

Hey digital marketers…more than 100 million consumers NOW have the option of limiting your ability to hit them up with targeted ads. So…whatcha gonna do about it? iOS 14 and Consumers When iOs 14 was first rolled out almost six months ago, there was a lot to like: better app organization, customizable widgets, less obtrusive notifications, improved map and translation […]

SEO Tips to Help Your Dealership to Succeed in 2021 (Part 2)

SEO Tips to Help Your Dealership to Succeed in 2021 (Part 2)

Last week, we began focusing on SEO Tips to help your dealership succeed in (what we hope will be a post-COVID) 2021. More specifically, to succeed in a world where, every day, online retailers are taking increasingly more aggressive strides to attract prospective car buyers that might otherwise do business with you. And one of the topic we covered was […]

Holiday GMB Tips For Your Dealership

Holiday GMB Tips For Your Dealership

The countdown is on: first Christmas, then New Years, and then we’ll say hello to 2021…all within the next two weeks. Between the craziness of the holidays, and a new year to come, you can bet that prospective car buyers and service customers will be looking you up. But is your GMB listing set up to tell them what they […]

Is Vimeo a Better Platform for Your Dealership’s Videos?

Is Vimeo a Better Platform for Your Dealership’s Videos?

Just a couple weeks ago, I was one of 70+ automotive marketing professionals invited to speak at the Automotive Analytics and Attribution Summit, and we had an awesome session on the growing importance of video content to dealerships like yours. But, after discussing the pros and cons of Facebook vs. YouTube as video posting platforms, a question arose. What about […]

What is a Featured Snippet?

What is a Featured Snippet?

When it comes to any of the topics that we cover here on “Just the Tip”, we can all gain important vantage points and valuable insights when we discard our professional roles and approach each topic from the perspective of the consumer. So put on your consumer hat, and imagine that you’re a car buyer, performing a search for the […]

5 Things That Could Redefine Your Dealership’s Social Media

5 Things That Could Redefine Your Dealership’s Social Media

There’s a lot of territory to cover when it comes to your dealership’s social media activity. The problems are a-plenty, and we see them every day. The wrong kind of content. Inconsistency and infrequency of posting. Misreading your audience on one platform versus another, delivering the wrong message in turn, and not taking the correct steps to grow those audiences. […]

Just for Your Dealership: JTT Episodes You Might Have Missed

Just for Your Dealership: JTT Episodes You Might Have Missed

It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT since…well, since 2020 first starting going to sh*t. Jay: The Quarantine Months […]

5 Steps You Can Take to Speed Up Your Website

5 Steps You Can Take to Speed Up Your Website

When we talk about page speed, one of the key factors to having faster load times is the size of the page. Now, I’m not talking about width and height dimensions, I’m talking about data. The kilobytes, megabytes, or gigabytes of information being displayed. A great start to improving your site’s performance is to figure out what’s taking up the […]

3 Tools to Assess Your Dealership’s Page Performance

3 Tools to Assess Your Dealership’s Page Performance

Last time, we told you how page speed is super important to user experience, and in getting your dealership to rank higher in search results. Now, let’s explore three valuable tools that can help you assess your page speed and identify any red flags. Page Speed Insights Last week we introduced Google’s Page Speed Insights, one of the popular ways […]

4 Ways to Optimize Your Dealership’s Content

4 Ways to Optimize Your Dealership’s Content

So, you’ve decided to Improve your local search rankings by writing your own content. That’s awesome. How’s it working for you? How close are you to the top of Page 1 for local search results? Wait. Are you even on Page 1? Page 2? Worse? Well, we have ‘Just the Tip’ for you. Like our CEO always says, “When it […]

9 Steps to Improve Your Dealership’s Content

9 Steps to Improve Your Dealership’s Content

Does your content suck?  Over the last few weeks we have gone over different types of content, tips for coming up with content ideas, and local content for your dealership’s website. Today, we’re going to discuss how you can improve your content, and optimize it to help you rank higher.  Structure is Important Let’s start with one basic writing rule […]

Page Speed and Why It’s Crucial to Your Site

Page Speed and Why It’s Crucial to Your Site

What Is Page Speed? Page Speed is the time it takes for a web page to load in the browser. While this sounds self explanatory, it’s a bit more complex. Any time you land on a web page, quite a bit is going on in the background. Your device is sending a request to an online server and that server […]

Where Should You Post Your Videos (and Why)

Where Should You Post Your Videos (and Why)

Facebook. YouTube. Which platform should you be posting your dealership’s videos on, and why? On one hand, Facebook is STILL the most prominent social media platform out there with roughly 2.5 billion users, worldwide – but it also features additional post types in addition to video. YouTube, on the other hand, only boasts about 2 billion users but is the […]

Are You Paying Attention to Your Video Metrics? You Should Be.

Are You Paying Attention to Your Video Metrics? You Should Be.

It’s one thing to create videos – but what’s the point if those videos aren’t driving social media engagement and expanding your overall reach? By now, our regular viewers should familiar with Facebook Insights – and how to find them. If you’re a first time viewer, or would simply like to revisit our recent content, remember that you can find […]

The Value of Facebook Audience Insights

The Value of Facebook Audience Insights

Last week, we provided an overview of Facebook Page Insights, a great front-end tool that helps you to monitor the effectiveness of your posting strategy. Now, there are more in-depth tools and visibility provided by both Facebook Business Manager and other third-party tools, but the simplified accessibility of Page Insights makes it universally valuable. This week, we’ll be exploring Facebook […]

Understanding Facebook Video Guidelines

Understanding Facebook Video Guidelines

During this quarantine, we’ve talked about the importance of original video content to your dealership. We’ve covered the different types of video content you should be creating. We’ve even given you a breakdown of affordable and easy-to-use equipment that can improve the quality of your content. But, for best results, you also need to understand the video specifications set by […]