Over the past few weeks, car dealerships across the country have been facing a widespread and frustrating issue: Google Business Profiles are being suspended and unverified, often without warning or explanation. These suspensions are more than just a technical hiccup....
As an SEO agency specializing in listings management for our clients, we often encounter businesses tempted by third-party syndication platforms and similar directory management tools. These services promise convenience—automating updates across multiple...
Here we go, another quick one. Your customers have questions. You have answers. Pretty simple right? Here’s the thing, though…other people have answers to, and Google gives them the means of answering those questions if you don’t get to them first. This, of course,...
Do you want the good news or the bad news, first? The good news is that this is a relatively short episode. The bad news is, when it comes to how you rank in local search, it really does matter what people are saying about your dealership. So, let’s talk ‘Reviews’. By...
Get comfortable, and make yourself a snack, friends…because this topic is a big one, in terms of both importance and scope. At this point, we’re going to assume you’ve already created or claimed all of your listings, verified them, and identified all of your...
Last week, we covered the identification and creation stages of managing your GBP listings. In doing so, we covered the difference between claiming & creating a listing, then left off at the verification stage. So, guess where we’re picking things up this week!...
This week, we’re covering 2 topics: identification and creation.Now, in this series, we’re basing everything on the specific standards set by Google for dealerships like yours. Why? By adhering to these standards, you’re ensuring that your online presence is...
To log into your Google Business Profile, visit business.google.com and click ‘Sign In”. You can log-in using any Google account, but you’re going to WANT to log-in using a general business account. This should be standard operating procedure for any business. Why?...
All right, dealers… Since November, we’ve covered ‘How to set up and optimize your Google Business Profile’, the ‘Top things you can do to help your dealership’s SEO’, and ‘How to tell if your content sucks, and how to fix it'. I’m Josh, and today we’re going to talk...
Disclaimer: In November 2021, Google changed the name of Google My Business (GMB) to Google Business Profile (GBP). Since its initial publishing, this content has been updated to reflect that change. Why are Google Business Profiles Important to My Dealership?...
Last week, we talked about nested department listings, why they’re important, and the steps you need to take to get them set up. Now, let’s talk about steps you can take to further optimize them. Now...this is a topic that we’ve covered in the past but, today, we’re...
You don’t need me to tell you that your dealership has a lot of moving parts - some of which may be separate departments, possibly with different physical locations. And while that may be simple for you, it’s imperative that your customers know any differences in...
Last week, we started talking about common Google Analytics problems affecting dealerships everywhere. And since I’m young, healthy and have a fast recovery time, guess what? Yup...we’re gonna do it again. Problem #1: Self Referrals in Your Reports What are...
Today, let’s talk about 3 simple, but critical implementation problems plaguing the Google Analytics profiles of dealerships all around the country, right now, and could be affecting you. Problem #1: Data Loss Generally speaking, your analytics sessions are...
No matter what business vertical you’re in, data plays an important role. It’s generated by every facet of your operation, and can help to inform real-time decision-making, give shape to more effective strategies in both the short and long-term and streamline your...
