Author: Josh Billings

NAP Syndication & Why It’s Important
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NAP Syndication & Why It’s Important

When it comes to your dealership’s business, one of the most important things you can do is…well…attract more of it. So…it’s imperative that all of your pertinent information is easy for prospective car buyers to find. That said, you also need to make sure that (i) it’s accurate (ii) that it’s synchronized across all available […] Read More

How to Perform a Tag Audit
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How to Perform a Tag Audit

Tags…whether you realize it or not, you probably hear this expression all the time. Marketing tags, web tags, website tags…these generally all refer to a small piece of code, or a pixel placed on a website to allow the collection of information about the user, hardware and on-site behavior. Tags are powerful and widespread in […] Read More

3 Current Problems That Could Be Affecting Your Dealership (Part 2)
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3 Current Problems That Could Be Affecting Your Dealership (Part 2)

Last week, we started talking about common Google Analytics problems affecting dealerships everywhere. And since I’m young, healthy and have a fast recovery time, guess what? Yup…we’re gonna do it again.   Problem #1: Self Referrals in Your Reports What are “self referrals”? They’re what happens when your own website’s domain shows up on your […] Read More

3 Current Problems That Could Be Affecting Your Dealership (Part 1)
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3 Current Problems That Could Be Affecting Your Dealership (Part 1)

Today, let’s talk about 3 simple, but critical implementation problems plaguing the Google Analytics profiles of dealerships all around the country, right now, and could be affecting you.   Problem #1: Data Loss Generally speaking, your analytics sessions are your vitals. If you see that line hit 0 and stay there, we’re calling time of […] Read More

Harnessing the Power of Data & Analytics
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Harnessing the Power of Data & Analytics

No matter what business vertical you’re in, data plays an important role. It’s generated by every facet of your operation, and can help to inform real-time decision-making, give shape to more effective strategies in both the short and long-term and streamline your operation as a whole. It’s also the most efficient means of assessing the […] Read More

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