Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
The month of December brought an end to the GBP DIY video series. But the good news is that the month also brought a ton of interesting and important topics to the table. Josh went over some of the best practices for reputation and reviews management, how to manage your Q&A section, and the ways you can set your dealership […]
Here we go, another quick one. Your customers have questions. You have answers. Pretty simple right? Here’s the thing, though…other people have answers to, and Google gives them the means of answering those questions if you don’t get to them first. This, of course, opens to the door to our old friend, Misinformation…so, pay attention. Here we are on the […]
Do you want the good news or the bad news, first? The good news is that this is a relatively short episode. The bad news is, when it comes to how you rank in local search, it really does matter what people are saying about your dealership. So, let’s talk ‘Reviews’. By now, regular viewers are pretty familiar with this: […]
“Department nesting”… what is it? It’s the act of making sure that Google is aware that the various department listings you’ve created are associated with your dealership’s primary sales listing. For this week’s episode we’re going to revisit the actual dealer listings we used as an example last week, remembering to obscure and protect their data – just in case […]
It has been an exciting few weeks for us here at Wikimotive. We launched an all-new video series featuring Support & Special Projects Manager Josh Billings. In the series, Josh takes us through the various pieces that go into successfully managing your Google Business Profile (GBP). This month, he covered what GBP is, why it’s important, how to manage a […]
Last week, we covered the identification and creation stages of managing your GBP listings. In doing so, we covered the difference between claiming & creating a listing, then left off at the verification stage. So, guess where we’re picking things up this week! That’s right! So, what do we mean by “verification”? Simply put, it’s Google’s process for confirming that […]
This week, we’re covering 2 topics: identification and creation. Now, in this series, we’re basing everything on the specific standards set by Google for dealerships like yours. Why? By adhering to these standards, you’re ensuring that your online presence is compliant, so you won’t be penalized in Search. Makes sense, right? So, according to those standards: All car dealerships can […]
It’s inevitable that at some point, you’re going to encounter a problem with your Google Business Profile. Something that has you stumped. Well, don’t feel bad. Not only is it highly likely that other users will have encountered the same problem, it’s equally likely that advice and/or solutions can be found in user forums that you have access to. Here […]
To log into your Google Business Profile, visit business.google.com and click ‘Sign In”. You can log-in using any Google account, but you’re going to WANT to log-in using a general business account. This should be standard operating procedure for any business. Why? Because you’ll inevitably have to share, or hand-off those credentials at some point, and you wouldn’t want to […]
Did you know that your Google Business Profile (or ‘GBP’) listing is one of the most important tools in your marketing toolbox? It empowers you to manage how your dealership shows up in Search, and across Google products like Google Maps. Plus, it helps customers to find you within your designated geographic area, because Google-verified listings are more likely to […]
Hey dealers, Josh from Wikimotive here…with a reminder that Independence Day is right around the corner. So, before you fire up that grill and set off those fireworks, let’s make sure your dealership’s Google Business Profile is updated to reflect your holiday hours. Okay, so there’s two things you’re going to want to do (i) set your holiday hours, and […]
A few months back, the team here at Wikimotive began a new video series called SEO Climb with Dave Estey. Series 1 is officially coming to an end, so we figured we would give you a full recap of everything discussed over the past few weeks. Let’s get started: Defining SEO: The What, Why & How In the beginning episodes […]
December was a special month for SEO Climb with Dave Estey. Not only did two of the regularly scheduled episodes air, but a special edition of the video series was released. The first two weeks followed the regular format as Dave covered content marketing, touching base on over-optimization and the necessity of blogs. The third week, a Holiday Special, was […]
The holidays are upon us and – whether you like it or not – that means you’re going to have to put in some legwork to make sure your dealership is prepared to keep your customers saying, “Ho Ho Ho” instead of “Oh no, no”. So, we’re going to remind you why it’s crucial to update your service scheduler, show […]
We are now two months into our SEO Climb video series, where Dave Estey, Wikimotive’s search engine optimization expert, teaches you the ins and outs of all things SEO. Last month, he went over what SEO is, why it is valuable, and how you can rank well on Google. This month, the videos narrowed in on more in-depth topics, including […]
Optimizing Your GBP If you want to do well on search engines you need to answer questions, and your GBP is just another place for you to do that. Now, how far you want to go into answering questions on your GBP is up to you and how much you want to invest in terms of time and resources. Some […]
Your dealership’s name isn’t showing up on Google Maps? That’s a problem. Here’s the solution… Getting your name to display on Google Maps can be complicated. It mostly has to do whether or not your GBP (Google Business Profile) is able to rank for the keyword that was entered. For example, if someone searches for your dealership by name, you […]
Disclaimer: In November 2021, Google changed the name of Google My Business (GMB) to Google Business Profile (GBP). Since its initial publishing, this content has been updated to reflect that change. Why are Google Business Profiles Important to My Dealership? According to a recent report more than 2/3 of prospective customers will seek out your dealership’s Google Business Profile (or […]