Author: Jason Cook

Just for Your Dealership: JTT Episodes You Might Have Missed
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Just for Your Dealership: JTT Episodes You Might Have Missed

It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT since…well, since 2020 first starting going to […] Read More

COVID-19 and Your Business
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COVID-19 and Your Business

Just last week, we launched our revamped format for ‘Just the Tip’. And while our weekly series of SEO and Digital Marketing tips will continue in light of current world events, we felt it was important to take a step back, and offer some topical content useful to businesses across all verticals. In an effort […] Read More

Your Business Needs More Video Content
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Your Business Needs More Video Content

Video content has been credited as having become the #1 catalyst for the online discovery of new products, services, and brands, as well as becoming a preferred resource for all sorts of do-it-yourselfers. And it’s really no surprise that video has proven so effective. A study of American consumers revealed that viewers retain up to […] Read More

The Importance of Link Building
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The Importance of Link Building

From your website’s landing pages to your blog posts, your content plays an important role in establishing your authority. High-quality content empowers an authoritative source to share their expertise with anyone who may be in need of it. The best content is relevant, informative and serves a clear purpose; and (like any good advice) authoritative […] Read More

The Increased Importance of Search Entities
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The Increased Importance of Search Entities

We recently discussed keywords, one of the fundamental components of SEO. But SEO is ever-evolving, meaning that such components (and their respective roles) are bound to change as well. As such, intent-based algorithmic changes within Google have led to the prioritization of understanding entities over traditional keywords. But what are search entities, and why was […] Read More

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