Author: Jason Cook

GMB is Your NEW ‘Homepage’

Welcome back to Tactical Tuesdays with Wiki. This week we’re not talking about a specific tip or tactic, we’re trying to change your point of view. For years, business owners in every vertical have been told “your website is the first impression you make with customers” But I’m here today to tell you – that’s […] Read More

How Do You Know if You Need Local SEO?

Welcome back to ‘Tactical Tuesdays with Wiki’. One of our most common topics in this weekly video series will be Local SEO, and today we wanted to take a little time to explain what it is and how you know if you need it. (For the Noobs) Search Engine Optimization, commonly referred to as “SEO”, […] Read More

Gifford Hosts Web Series for SEMrush

In the weeks since our welcoming of Greg Gifford to the team, there has been no shortage of exciting developments and news stories worth sharing. For those of you who are unfamiliar with our newly-named Vice President of Search, Gifford is an experienced specialist in Local SEO, an educator, and honored speaker at SEO conferences […] Read More

There Are No Apologies in Branding

As an automotive advertising company, we fall subject to a wide range of expectations regarding the wealth of services that we offer. Truth be told, we doubt you’d be surprised by the vast majority of them, seeing as you’re probably aware of the traditional role played by digital marketers. And yet, there are those expectations […] Read More

Be Fearless. Go Viral.

When we talk about Automotive Social Media Marketing, we’re surprised by just how many people fail to grasp the breadth of the topic. In fact, looking across any number of industries only serves to reinforce the shocking realization that many businesses are attempting to market themselves in a state of ignorant bliss. Of course, we […] Read More

Stepping Outside the Echo Chamber

Now that we’re firmly implanted in 2019, susceptible to both the pitfalls and perils most-evident and well-hidden, we’d be spotlighting a lack of foresight if we failed to acknowledge one of the greatest threats to your automotive marketing strategy. More accurately, it’s one of the greatest threats to any marketing strategy, regardless of industry or […] Read More

Are You in Control of Your Online Image?

Perception is reality. Arguably, the best piece of ‘big picture’ advice that I’ve ever been given. One would be hard-pressed to debate the fact that we form decisive conclusions based on our individual perception. From the worthiness of interpersonal relationships and evaluation of professional competence to the businesses we support and political candidates that we […] Read More

To Get Personal, You Need a Personal Touch

Imagine that you had an Ace-in-the-Hole, a hidden advantage over your competitors that positioned your dealership, products and services more favorably in the eyes of prospective customers. Imagine that you could gain insights into the needs and expectations of today’s car-buyers unique to your offerings in order to identify your strengths and weaknesses. What if […] Read More

Meeting the Expectations of Personalized Content

If your automotive social media marketing is on-point, you’ve spent the last year tailoring your company’s social media presence in a manner that reflected individuality while creating a truly personalized experience for the consumer. And if you haven’t, well, the increasing warmth that you’re currently feeling in your posterior region is the (metaphorical) fire that […] Read More

Giving Your 2019 a Personal Touch

Since the earliest days of radio spots and television sponsorships, celebrity endorsements were considered the gold standard of commercial validation. The idea that a compensated actor or pop culture personality lends any credibility to a product or service might be ridiculous, and yet, the hapless consumer inside of each of us continues to fall for […] Read More