Tag: facebook

Is iOS 14 Affecting Your Ad Spend?

Is iOS 14 Affecting Your Ad Spend?

Hey digital marketers…more than 100 million consumers NOW have the option of limiting your ability to hit them up with targeted ads. So…whatcha gonna do about it? iOS 14 and Consumers When iOs 14 was first rolled out almost six months ago, there was a lot to like: better app organization, customizable widgets, less obtrusive notifications, improved map and translation […]

Is Vimeo a Better Platform for Your Dealership’s Videos?

Is Vimeo a Better Platform for Your Dealership’s Videos?

Just a couple weeks ago, I was one of 70+ automotive marketing professionals invited to speak at the Automotive Analytics and Attribution Summit, and we had an awesome session on the growing importance of video content to dealerships like yours. But, after discussing the pros and cons of Facebook vs. YouTube as video posting platforms, a question arose. What about […]

Unleashing the Power of Your Social Media

Unleashing the Power of Your Social Media

In today’s world of social distancing, social media has become more important than ever. From the safety of our homes, it’s allowed each of us to interact with our family, friends and co-workers in a socially responsible way. It’s enabled teachers and students to continue their education plans. It’s changed the way that we support the brands, businesses and organizations […]

What Happened to ‘People Talking About This’ on Facebook?

What Happened to ‘People Talking About This’ on Facebook?

Page administrators and automotive social media managers may be startled when they look for Facebook’s PTAT (People Talking About This) metric, as it is no longer located under “Page Likes” on individual Facebook pages. ‘ Is Facebook’s PTAT gone for good? No. Before we dig deeper, let’s discuss what “People Talking About This” truly means for Facebook Pages.

Facebook Ads Relevance Score Key Factors

Facebook Ads Relevance Score Key Factors

Facebook is introducing a new way you can see how your potential Facebook Ad will perform with its new Facebook Ads Relevance Score. The Facebook Ad Relevance Score was announced by Facebook on Feb 11 and should slowly start rolling out in the coming days to weeks (so don’t freak out if you have yet to see it).

Don’t Panic: Facebook’s 2014 Newsfeed Redesign is Subtle

Don’t Panic: Facebook’s 2014 Newsfeed Redesign is Subtle

Yet again, we are looking at new changes to the Facebook Newsfeed. This time last year, Facebook showed off a concept redesign and overhaul of its look to users. This time around, however, there won’t be too much of a noticeable difference. Yet with every change to social networks, especially Facebook, as a digital marketing company or Facebook user, you […]

Facebook Adds Trending

Facebook Adds Trending

Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that’s why this week they decided to officially roll out a new feature that has only been on Twitter for oh, about…forever? We are, of course, talking about the new trending function. Some of you may have seen this phase in and out […]

Great Facebook Photo Size Guide

Great Facebook Photo Size Guide

How is your business page set up on Facebook? If you are like a lot of other businesses out there, you probably set up your page initially and haven’t paid much attention to the imagery you used since then. It’s kind of like the paintings in your own house, right? You see them all the time, day in and day […]

Facebook Unleashes Combo Like-Share Button

Facebook Unleashes Combo Like-Share Button

Last month, Facebook announced a new like share button, a strategy for the social network to help facilitate the spread of content through the web…even more than they already do. The strategy revolved around the new Like-Share combo button, a button that is literally just the Like and Share buttons merged together in one easy to use snippet. It was […]

Facebook Pay to Play?

Facebook Pay to Play?

For years now, advertisers have been spoiled by Facebook. Maybe that’s not how we thought of it, but it’s the truth. We used to spend time and money trying to figure out who our audience was and how to reach them, then Facebook came along and our customers kindly gave all of their information and sorted themselves into easily searchable […]

Facebook Hashtags May Hurt Engagement

Facebook Hashtags May Hurt Engagement

Hashtags have been a goldmine on Twitter, this much we know for a fact. Tweets with hashtags do better than Tweets without, especially if the hashtag is something that is starting to trend at the moment. The success of the hashtag on Twitter (and to a lesser degree, Instagram) made everyone wonder when the tags would be making their Facebook […]

Free Professional Stock Photos for Facebook Advertising

Free Professional Stock Photos for Facebook Advertising

Facebook ads have been becoming more and more popular over the past few months. You don’t even have to take my word for it though, you can just login and take a look at your newsfeed. Sponsored posts and stories abound, and it’s only trending upwards. Even on Facebook, content is king, and that’s especially true for visual content. Ads […]