The average American’s video consumption has increased 52% since 2019, with most people consuming 16 hours of online video content per week. Now, sure…some of that’s content is attributed to streaming – but when we look at video through the eyes of the consumer, we see just how valuable it becomes to any business or brand. Consider this: video content […]
Hey digital marketers…more than 100 million consumers NOW have the option of limiting your ability to hit them up with targeted ads. So…whatcha gonna do about it? iOS 14 and Consumers When iOs 14 was first rolled out almost six months ago, there was a lot to like: better app organization, customizable widgets, less obtrusive notifications, improved map and translation […]
Just a couple weeks ago, I was one of 70+ automotive marketing professionals invited to speak at the Automotive Analytics and Attribution Summit, and we had an awesome session on the growing importance of video content to dealerships like yours. But, after discussing the pros and cons of Facebook vs. YouTube as video posting platforms, a question arose. What about […]
In today’s world of social distancing, social media has become more important than ever. From the safety of our homes, it’s allowed each of us to interact with our family, friends and co-workers in a socially responsible way. It’s enabled teachers and students to continue their education plans. It’s changed the way that we support the brands, businesses and organizations […]
Page administrators and automotive social media managers may be startled when they look for Facebook’s PTAT (People Talking About This) metric, as it is no longer located under “Page Likes” on individual Facebook pages. ‘ Is Facebook’s PTAT gone for good? No. Before we dig deeper, let’s discuss what “People Talking About This” truly means for Facebook Pages.
Facebook is introducing a new way you can see how your potential Facebook Ad will perform with its new Facebook Ads Relevance Score. The Facebook Ad Relevance Score was announced by Facebook on Feb 11 and should slowly start rolling out in the coming days to weeks (so don’t freak out if you have yet to see it).
Yet again, we are looking at new changes to the Facebook Newsfeed. This time last year, Facebook showed off a concept redesign and overhaul of its look to users. This time around, however, there won’t be too much of a noticeable difference. Yet with every change to social networks, especially Facebook, as a digital marketing company or Facebook user, you […]
Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that’s why this week they decided to officially roll out a new feature that has only been on Twitter for oh, about…forever? We are, of course, talking about the new trending function. Some of you may have seen this phase in and out […]
How is your business page set up on Facebook? If you are like a lot of other businesses out there, you probably set up your page initially and haven’t paid much attention to the imagery you used since then. It’s kind of like the paintings in your own house, right? You see them all the time, day in and day […]
Last month, Facebook announced a new like share button, a strategy for the social network to help facilitate the spread of content through the web…even more than they already do. The strategy revolved around the new Like-Share combo button, a button that is literally just the Like and Share buttons merged together in one easy to use snippet. It was […]
For years now, advertisers have been spoiled by Facebook. Maybe that’s not how we thought of it, but it’s the truth. We used to spend time and money trying to figure out who our audience was and how to reach them, then Facebook came along and our customers kindly gave all of their information and sorted themselves into easily searchable […]
Facebook doesn’t do that well in the mobile space, have you heard that one before? People are always complaining that the app is bad and that people just aren’t using Facebook when their on the go. Of course that’s ridiculous, Facebook is the most popular social media site in the world, but for some reason people have it in their […]
Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is on the decline with teens. […]
We’ve waited for a long time, but it’s finally here: the meeting of the digital giants. Until now, these two juggernauts have maneuvered around each other, never committing themselves to a union, but finally, we have Facebook and Google working together in digital marketing bliss. Kind of.
Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at least a passing relationship too. In fact, for the most part, kids under 17 have been kept off the social network through a combination of parenting and Facebook policies. Those days are […]
At this point, everyone is in agreement that Facebook is a great marketing tool, but almost no one is in agreement on how to use it best. There are self-proclaimed gurus by the thousands, books and blog posts galore, and all manner of conflicting education on the subject, so how do you know what actually works? It can be tough, […]
Facebook’s Graph Search is still in its infancy, so we’ll likely be seeing a lot of updates over the next few months as it gets fully rolled out. This week, Facebook expanded Graph Search to include more results for search. Let’s take a look at what’s different and how it will affect your social media marketing.
Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to […]
Hashtags have been a goldmine on Twitter, this much we know for a fact. Tweets with hashtags do better than Tweets without, especially if the hashtag is something that is starting to trend at the moment. The success of the hashtag on Twitter (and to a lesser degree, Instagram) made everyone wonder when the tags would be making their Facebook […]
Facebook is a great way to grow your brand, and contests are a great way to grow your Facebook following, but we shied away from recommending them because the Facebook contest rules were pretty strict. You had to use a third-party app, and even then, they seemed to not really like when businesses ran them. This week, all that is […]